While Amazon is winding down its 48-hour Prime day sale, Walmart is in full force with their competing "Big Save" summer sale. The retail giant is trying to rival Amazon in the eCommerce space by launching their sale a day earlier and offering massive price cuts throughout its site.
The best part about Walmart's sale is that its available to everyone - you don't need to be a member or have a subscription. Also, you get free shipping on all orders over $35. Discounts include killer deals on everything from 4K TVs and laptops to kitchen appliances and vacuums. You'll also find discounts on Google smart home devices, which aren't available on Amazon.
See our roundup of the best Walmart deals below that we're constantly updating with new discounts and price changes.
Walmart has a lot of stuff on offer right now, with a wide range of devices and categories to really stick it to Amazon on Prime Day.
We've had a look through and these are the ones that we're the most interested in - check out the top choices:
TechRadar is scouring the site rounding up all the top deals on Amazon Prime Day - and we’ve put all the best Prime Day deals in one simple-to-use place to help you find the offers that will really matter to you.
In an attempt to emulate the successes of Nintendo's NES Classic Mini and SNES Classic Mini, Sony unveiled the PlayStation Classic - a mini retro console that arrived just in time for Christmas.
Looking, playing and presumably smelling exactly the same as the original Sony PlayStation, the Classic is 45% smaller than the original and comes pre-loaded with 20 games, playable in their original format.
The full lineup of games has now been announced and it includes some absolute classics including Grand Theft Auto, Destruction Derby, Final Fantasy VII, Metal Gear Solid, Resident Evil and Tekken 3 - full list below!
The PlayStation Classic released on December 3 and comes with two replica controllers in the box, along with an HDMI cable and a USB cable. It needs a USB AC adapter for power though, and this isn't included in the box so you'll need to get one of those separately, or use the 5V charger from a phone or tablet.
The launch price of the PlayStation Classic was $99.99 in the US, £89.99 in the UK and $149.99 in Australia, but we can do better than that for you as you've probably seen above. The original PlayStation was the first console in history to sell more than 100 million units and to this day is still the second best selling console of all time behind only the PlayStation 2 in the history books. So there are a lot of people out there who hold this console close to their hearts and will jump at the chance of taking a stroll down memory lane.
With a global audience of more than 30 million readers every month, TechRadar is the UK’s biggest technology news and reviews site. The past 12 months have been the site’s most successful year ever and we have exciting plans for even bigger and better things in 2019 – so we’re expanding the team!
This is your chance to join a global team of more than 30 writers, editors and video specialists who work together to produce the news, reviews, videos, buying guides and deals pages you see on TechRadar every day. So whether you're interested in breaking exclusive news stories, testing out new phones, mucking in with Black Friday coverage or writing about the best tech deals, we've got a job for you.
We have three roles open, ideal for anyone just starting out in tech journalism or even for those with existing experience.
So if you're in the market for an exciting new career move, looking to take the next step in your career, or even if you just want to do something different, take a look at the roles below and let us know why you're a great candidate!
Three has ditched all of its inferior Essential plans and promoted all new deals to its Advance tier, which means all Three SIM only deals now come with the big perks including travel upgrades with EasyJet, 4G hotspot, free international roaming and 'Go Binge' which allows you to stream the likes of Netflix and Apple Music without using up your data allowance.
The most exciting news though is the return of Three's doorbusting SIM only mega deal from Black Friday last year - 100GB data, unlimited calls and texts, £20 per month. Boom. This deal has been selling for £31 per month all year but clearly Three is holding no prisoners during iPhone silly season.
And in a very odd move, the formerly super popular 12GB deal - TechRadar's #1 recommended SIM deal until this morning - has been increased in price. It now costs more than the 30GB plan, costing £18 per month. So yeah, don't go for that one.
Three is obviously banking on lots of people upgrading to SIM only contracts in the next few weeks - especially for those people who're buying their new iPhones direct from Apple. Buying unlocked SIM-free phones and pairing them with SIM only has become a common tactic to save money.
If you're looking for a SIM only deal for an existing phone but have worries about over paying for data you don't need or won't use, Smarty is a cool network that has your back.
It offers good value SIM only plans at simple prices and it'll give you a refund for any data you don't use. There's no hassle and no claiming to be done - it'll simply look at your usage at the end of each month and refund you for your unused data.
Smarty keeps things really simple and offers just three simple SIM deals - you can get 2GB data for £7.50 per month, 4GB data for £10 per month or 8GB data for £15 per month. All of these SIM only plans come with unlimited calls and texts.
There's no catch either. The only thing to keep in mind is that if you don't use any data at all, that doesn't mean your entire monthly fee refunded. The prices include a base price of £5 per month which is non-refundable - then you'll get £1.25 back into your bank account for every 1GB of data you don't use. So whichever plan you go for, if you use no data you'll only pay £5 per month and you'll still get unlimited calls and texts to play with.
Worried about reception? Again there's nothing to be afraid of - Smarty piggybacks on the Three network which covers 97% of the UK.
Smarty's 'one month free' SIM only deal will run until the end of next week.
Prime Day is hurtling towards its inevitable end, but there's still plenty of time left to get what you want! Some deals have already expired but there are plenty of amazon Prime Day deals still available.
We've spent the last 24 hours searching through every single Amazon Prime Day deal in the US and UK to pick out the very best options. If you're interested in reading our mega deals round-ups with all of the best Prime Day deals in every product category, you can find them here:
But if you want to just get straight into the very best Prime Day deals this year, you can find our selection of the absolute best options below! At the top you'll find the best Prime Day deals in the US, and if you're in the UK you can scroll past the US deals and see our pick for the best deals in the UK.
If you're looking to cut through the noise and zero in on the absolute best Amazon Prime Day deals so far, you've come to to the right place.
We've spent the last 12 hours searching through every single Amazon Prime Day deal to pick out the very best options. If you're interested in reading our mega deals round-ups with all of the best Prime Day deals in every product category, you can find them here:
But if you want to just get straight into the very best Prime Day deals this year, you can find our selection of the absolute best options below! At the top you'll find the best Prime Day deals in the US, and if you're in the UK you can scroll past the US deals and see our pick for the best deals in the UK.
Thanks for joining TechRadar for the Black Friday and Cyber Monday weekend!
We've had record traffic to our reviews, buying guides and deals articles as the UK spent an estimated £10bn over the last week. The weekend of deals is coming to a close now, so this is your last chance to snaffle the remaining Cyber Monday deals.
It's fair to say that Black Friday and Cyber Monday were a bit different this year. The discounts were good, but they weren't as spectacular as we've seen in previous years. Most retailers chose to pull back a bit from the deep discounts and instead run decent discounts for a longer period of time.
Black Friday was the big day for the UK but in teh us Cyber Monday is actually hte bigger day for eCommerce. The term 'Cyber Monday' was actually coined in the US more than a decade ago to encourage people to do more shopping online – web retailers offered more discounts, shoppers picked up more stuff, and the cycle has continued to get us where we are today.
Last year was another record-breaker according to the stats: the $3.45 billion that users spent online on Cyber Monday 2016 made it the biggest day in US e-commerce history.
In the UK, Cyber Monday is not quite as established. But many retailers including Amazon.co.uk do launch new deals on Cyber Monday and many of the deals from Black Friday will end at the end of Monday.
See the Cyber Monday deals below...
Cyber Monday 2017: Quick links
Jump straight to the Cyber Monday page at the major retailers:
2TB Xbox One S | Gears of War 4: Ultimate Edition | £289.99 @ Microsoft
This 2TB crimson red Xbox One S is incredibly rare, hence the high price - but this is £90 cheaper than yesterday. If you're a collector though, this could be your last chance to get a brand new one. It also comes with Gears of War 4: Ultimate Edition.
The weekend of discounts begins with the Thanksgiving holiday on the Thursday, then Black Friday the day after, and Cyber Monday three days after that. Cyber Monday 2017 is going to be on November 27.
On Black Friday, the focus is usually on both high street stores as well as online retailers, but Cyber Monday tends to concentrate more on shopping on the web (hence the name). In fact, the term "Cyber Monday" was first invented as a way to get people to spend more cash shopping online, at a time when web retail wasn't quite the big business that it is now.
The weekend as a whole marks a great chance to grab some big discounts before the run-up to Christmas starts, so you might want to stock up on gifts for friends and family as well as yourself. In total, we spent close to £6 billion in the UK over both Cyber Monday and Black Friday.
The origins of Cyber Monday are just good timing: shoppers who are either clicking away back at work after Thanksgiving break, or surfing the web during an extended holiday at the end of the long weekend.
If you need to work out when Cyber Monday actually is, Thanksgiving always falls on the fourth Thursday in November in the US, with Cyber Monday then following on at the end of that weekend. The holiday isn't as widely celebrated over here in the UK, but the same big shopping days now apply on both sides of the Atlantic.
Why Cyber Monday matters
Cyber Monday is a win-win for shoppers and retailers alike, driving a strong uptick in sales as the holiday shopping season starts, and giving all of us some very tempting offers at the same time. It's really no surprise that Cyber Monday continues to grow in scale every year.
And in the opinion of Dom Joseph, CEO of ad tech firm Captify: "What works very much in Cyber Monday's favour is that it is the last significant retail 'day' before Christmas, in which people have the opportunity to pick up a heavily discounted bargain."
Black Friday is an important influence as well as well, because without Black Friday there's no Cyber Monday. If you've missed out on the weekend sales or not had time to get online, then you've still got Cyber Monday to fall back on, with shoppers taking up the last opportunity to land a deal before December starts.
Cyber Monday just keeps getting bigger and bigger - or at least that's how it feels - and so many consumers now deliberately wait for the day (and Black Friday) to come around, saving their cash beforehand. That makes the battle between retailers even more competitive, which in turn should give us some very appealing deals to pick from.
Shopping on Cyber Monday 2017
All the usual benefits of online shopping apply to shopping on Cyber Monday 2017: you can do it from the comfort of your own home, you can compare dozens of products and prices in seconds, and you can purchase your goods almost instantly.
There's only one small downside, which is you might not get your gadgets immediately, but even so, with delivery times getting faster and faster and the risk of wasting your time queueing on the high street, many people would consider that a trade-off that's well worth it.
While a few Cyber Monday deals have some kind of time restriction on them, a lot are going to be running all day, stats from previous years show. You don't necessarily have to sneak out of the office to get your order in.
According to the experts, Cyber Monday also sees a broader range of deals across each individual retailer, so it's less about one-off discounts and more about lower prices across the board. That said, some stores will follow-up Black Friday discounts with further reductions on Cyber Monday if they still need to shift some stock.
Cyber Monday 2017 FAQ: what it is, when it happens and where to get the best deals
What is Cyber Monday?
Cyber Monday is the first Monday after the Thanksgiving Thursday, marking the end of four straight days of eye-catching deals and the start of the holiday shopping season.
When is Cyber Monday 2017?
Cyber Monday 2017 will be Monday, November 27 this year, so get your credit and debit cards primed for the occasion.
So what's Black Friday 2017?
Black Friday is the Friday before Cyber Monday, just after Thanksgiving. The two days bookmark the weekend and are often pretty similar in terms of discounts.
Are Cyber Monday deals genuine?
Most of the time, yes, though keep your wits about you and make sure you're checking a reputable guide (such as this one) for some tips. Many deals have been planned and agreed in advance, though you will sometimes get stores announcing spontaneous discounts in response to market demand.
Where can I find the best Cyber Monday deals?
Here on TechRadar we'll be doing our very best to pick out the cream of the Black Friday and Cyber Monday deals for you, so you don’t have to refer to any other guide - stick with us and we'll bring you all the hits and some of the misses from the store sales.
How do I get the best Cyber Monday 2017 deals?
Try not to get too carried away with the thrill of bargain hunting and work out how much you have to spend in advance. Also, do your research online to find out how much goods were selling for before Cyber Monday - sometimes those discounts aren't quite as huge as they might appear.
There's nothing wrong with being spontaneous, as long as you can afford it, but the more planning you put in the better - then you can tell which sales are worth going for and which aren't (watch out for outdated tech that the stores are trying to shift. Finally, keep this page bookmarked for the weekend.
Can I get cashback on Cyber Monday deals?
Sometimes, yes. Your debit card or credit card may offer cashback on purchases, and sites such as Quidco often offer cashback for new customers of big-name online shops. It’s definitely worth looking into, not just for Black Friday but for any online shopping.
Am I protected when I buy on Cyber Monday?
Yes, as with any other day. In the UK, purchases made from a company online are covered by a wealth of consumer protection legislation, including the Consumer Contracts Regulations, which cover areas like delivery and returning faulty goods.
How can I stay safe on Cyber Monday?
Wherever there's a crowd, the scammers gather too, so stay safe out there. Make sure you're doing your browsing through a modern, updated browser on a modern, updated operating system with your security tools carefully configured, and avoid any sketchy-looking emails (or indeed Facebook posts) promising Cyber Monday deals that are too good to be true or lead to sites you've never heard of.
That old gaming rig not quite running like it used to? Taking a while to start up in the morning? Ping ain't what it used to be? A mere shadow of the laptop it was a few years ago? Been looking for a gaming laptop deal for a while?
Well if you have a sob story like this one (or just fancy a new computer for gaming), then you're in luck. For this weekend only, you can get 10% off all gaming laptops and desktops at Currys by entering the code 10GAMEHW when you reach the checkout.
But this is a limited time offer only, so best not to dilly-dally - the shutters come down at 23:59pm on October 23.
The code will also work on most other phones including the Samsung Galaxy S8 and Samsung Galaxy Note 8 but this is the first time in the UK that a generic discount code has been offered on the new iPhone 8 handsets. So if you're going to buy one anyway this is a great way to save yourself a tenner!
The best thing about this code is that, while it only works at Mobiles.co.uk, that site generally has the best value deals anyway - particularly on iPhones. So with the code you'll be saving £10 on what are already the cheapest deals.
Check for the cheapest deals
Don't take our word for it though. Our iPhone price comparison service allows you to compare every single iPhone 8 deal currently available in the UK, whether it's direct from your favourite network or via a reseller like Carphone Warehouse.
So no matter whether you want the absolute cheapest price with a free handset or the best value 10GB deal on O2, we can help you find the best option!
See the widget below for a quick overview of the best value deals currently out there or go to our full iPhone 8 deals page (or our iPhone 8 Plus deals page) for a full price comparison service! And don't forget to use the code 10OFF at the checkout to get your discount at Mobiles.co.uk.
There's no other way to say it - it's really expensive to buy new phones these days. Whether you want to buy a new phone outright or get one on a contract, you're going to pay through the nose.
In our roundup of the best iPhone 8 deals, for example, the average cost of the best deal on each of the four major networks works out at £1,268 over a two year plan. That's a heck of a lot of money for the average person.
It's even more frustrating for those people who like to get a new phone every year - 24 month contracts are so inconvenient!
So what's the most economical way to buy a new iPhone 8 if you want to pay as little as possible while not locking yourself into an expensive two year contract? There are actually a bunch of good options which we'll detail for you on this page. What's more, TechRadar has teamed up with Direct Mobiles to offer TR readers an exclusive saving on the iPhone 8.
Option 1: TechRadar's exclusive deal - save £39!
Step 1: Get a 12-month deal and sell your phone next September
This is actually a highly attractive option once you look into it. It requires a little bit of work on your part to make it work, but if you're a frugal sort this is well worth considering. The idea here is that you commit yourself only to 12 months of payments at which point your phone still has some value. You trade it in or sell it and use the money to get the new phone next year. At the moment, you can trade in a year-old iPhone 7 for about £330 which is pretty good. Luckily, TechRadar readers can currently get a £39 discount on the upfront cost of the iPhone 8 with a 12 month plan on EE...
Step 2: Walk away from your plan and sell your iPhone 8 online
At this point you've paid a little over the odds for your year with the iPhone 8, so step 2 is important! Your next task is to sell your iPhone 8 online - don't worry, it's really easy! Be sure to use at least a screen protector and if possibly a protective case so that after the year your phone is in good condition. You can now go to sites such as Music Magpie or Envirofone and sell your iPhone 8 hassle-free. Currently you could sell a year-old iPhone 7 for about £335. So given the increased cost of the iPhone 8 this year, a modest estimated value for the iPhone 8 in 12 months is a minimum of £350.
Take that away from your £911.95 and what have you paid for your year with EE and iPhone 8? The answer is £561.95. Times that by two and you'll find see that the two year total of £1,123.90 is equivalent to most of the standard two year plans out there - but they don't get you a new phone each year!
Step 3: Repeat the process!
The final step, of course, is to repeat steps 1 and 2! Buy an iPhone 9 and sign up for either a 12 month contract or a SIM only deal.
To see if all that was worthwhile, let's look at the numbers. Assuming your year with the iPhone 8 is roughly the same as what you'll pay for a year with the iPhone 9, your 24 months has now cost you £1,123.99. If you compare all of the best iPhone 8 deals out there right now, you'll struggle to find many deals that cost less than that. In fact the best 'big data' iPhone 8 deal on EE right now is probably this one at Mobiles.co.uk which gives you 25GB data for a total cost of £1241.76 over two years.
So your alternative deal costs you £118 LESS than that AND you get an upgrade to the iPhone 9 after 12 months. And at the end of two years, you simply rinse and repeat.
Caveats and other things to consider
There are a few things to consider before signing up for a plan like this. Firstly, remember if you stick with your iPhone 9 at the end of the two years instead of repeating the plan, you'll have ended up paying a bit more - probably more like £1,550 because you won't have had the 'rebate' of selling your phone. That's still competitive in the grand scheme of things (and it's still a good way to get a new phone if you're less bothered about the bottom line), but might make this plan more hassle than it's worth. So in a way you're only saving money with this method for as long as you're willing to keep up with it - if you ever duck out you'll end up saving no money.
What about the Apple Upgrade Programme?
This is very similar to the way the official Apple Upgrade Programme works. Apple's scheme will charge you £69 for the iPhone 8 and then you'll be committed to paying £37.95 per month for 20 months. The benefit of this is that you get AppleCare+ coverage and after 11 months you become eligible for an upgrade to the next iPhone. So this is another way to get an iPhone upgrade every year, but it'll only save you money for as long as you stay in the scheme - as soon as you stick with your current phone and pay the monthly fee for the remainder of your 20 month commitment, you will have negated the savings - and you still have to pay for a SIM only deal to get data, calls and texts. There's also no guarantee how much the upfront fee will be on your next upgrade or what the monthly installments will be.
Option 2: Buy at retail and pair with SIM only
The other obvious way to do this is by simply buying the iPhone 8 outright, and sorting a SIM only deal separately. This way you won't even need to worry about how long your contract is, since you can simply swap your SIM in and out of whichever phone you're using. That being said, SIM only deals tend to only come in 12 month and 1 month flavours anyway.
We may have got our answer as we’ve received word that as of next week the Samsung Galaxy Note 8 will be going up in price. The SIM-free price will remain static, but prices of the best-value deals on contract will be going up.
We contacted Mobiles to get the lowdown and they confirmed that Note 8 deals are indeed to be priced upwards, with current exclusive promotions ending. From experience, it's very unlikely that any other site will step in with some better deals.
So the message from us is – if you’re planning on getting a Samsung Galaxy Note 8 in the next month, strike now before the prices go up. You can browse and compare the best deals using our Note 8 price comparison tools. Otherwise, you might be better off waiting until Black Friday.
As Britons tighten their belts amidst the Brexit credit crunch, big retailers are fighting hard to encourage spending. Dixons Carphone – owners of Currys and Carphone Warehouse – announced just yesterday that it’s expecting a steep fall in profits and others are likely to follow. It really needs us to buy more stuff.
As a result, big deals events are becoming even more crucial as retailers attempt to strike the right balance between sales volumes and profit (roll on Black Friday). It’s a tightrope, but it means in the Bank Holiday sales there are some great deals to be had if you shop around wisely and buy only the things you really need.
10% off the sticker price is Currys’ sneaky way to stop its competitors scraping its site and price matching - and that’s a good clue that many of the deals on offer are best in market rather than just fake news.
Don't like the idea of committing to two years of a phone contract? Buying the iPhone 7 unlocked and SIM free can be a cost-effective and convenient alternative.
That's particularly true given the highly competitive and consumer friendly SIM only deals market right now, which allows you to get bags of data and minutes for very little money.
Buying the iPhone 7 unlocked is also an optimum way of giving the phone as a gift as it means you only need to pay the cost of the handset and doesn't commit you to 24 months of additional payments or require you to go through a credit check. And we'll make you this guarantee - you won't have to pay the extraordinary amount of money it costs to buy the iPhone 11 Pro or iPhone 11 Pro Max!
iPhone 7 SIM-free deals fluctuate from day to day and many sites charge higher or lower fees than others. So shopping around or doing a bit of price comparison is a shrewd way to ensure you pay as little as possible for your new unlocked phone.
Luckily TechRadar is here to help. Our price comparison tools search the web every hour to locate the cheapest and best value unlocked iPhone 7 prices currently available.
Welcome to Amazon Prime Day on TechRadar. The day is in full swing and we're listing all of the best Amazon Prime Day deals of the day so that you don't have to endure the horror of browsing the Amazon website.
So far in the UK the Amazon Echo is the best selling item, while some of the other best sellers are Nescafe Gold Blend - stay classy everyone - and,of course, Finish all-in-1 dishwasher tablets.
Amazon reports that in the UK this morning you bought 19,000 pairs of headphones, 18,000 haircare and styling products, thousands of PS4 consoles and over 29,000 camping items... all before 11am.
If you're not yet an Amazon Prime member, you'll need to sign up quickly before you can get any of these deals. You can grab a 30-day free trial easily enough, and if you stick around after that it's just £79 for the year.
At the top of the page you'll see our pick of the overall best deals, followed by the amazing deals Amazon is running on its own devices, including Echo, Kindle and Fire TV Stick. Under that, we've listed all the best deals by category!
Here find our selection of the hottest Prime Day deals:
Samsung Galaxy S8 | £235 £125 upfront on EE (with PRIMETR code) | 5GB data | Unlimited calls and texts | £27.99pm
This deal isn't actually available at Amazon - it's at Mobiles.co.uk which is the sister site to Carphone Warehouse. It's a deal running just for Prime Day though, with a whopping £110 discount just for TechRadar readers. Read more about this Galaxy S8 deal here
Philips Fidelio Headphones: down to £129.99 (save £142.08)
These audiophile-quality cans are less than half price until midnight – although we'd be surprised if this deal lasts that long! The open-back design delivers amazing audio, and memory foam makes them super comfy. Expires midnight tonight
Amazon Prime TV deals: see all of Amazon's Prime Day TV deals here. They're available in all shapes and sizes! We've selected some favourites below but you can see all the deals on Amazon's TV deals page.
Philips Hue Starter Kit (E27): down to £89.99 (save £60)
Get started with Philips Hue with a 33% saving on the starter kit! It includes three bulbs and the Hue Bridge. These are E27 bulbs which mean screw fit. For bayonet fittings, see below. Expires midnight tonight
Philips Hue E27 Richer Colour: down to £22.49 (save £25)
Add to your Philips Hue set up with 50% off the new Richer Colour bulbs. Requires the Hue Bridge to work so start wit hteh starter kit! This is the E27 screw fitting version. Ends midnight tonight
Oral B Smart Series Toothbrush: down to £50.49 (save £43.51)
This smart toothbrush removes surface stains for a whiter smile, and connects via Bluetooth to a wireless SmartGuide that gives you stats on your brushing. The standard color is black, but it's also available in white. Expires midnight tonight
Nvidia Shield TV: down to £169.99 (save £20)
The Nvidia Shield is not only a fantastic Android-powered box that streams your PC games to your TV over your home network, it's also a brilliant smart TV box that allows you to watch Netflix, Amazon Prime and lots more! £169.99 is the cheapest price we've seen so far.
Nest Learning Thermostat - 3rd Gen: down to £198.50 (save £22)
Get the Google-powered Nest smart thermostat system to look after your heating and hot water system! Use Alexa or Google Home to turn things on and off - you can even control it from work. Expires midnight tonight
Nintendo Switch Neon/Red in stock at £279 The Nintendo Switch has been sold out on an almost constant basis since launch, with many stores forcing over-priced bundles on gamers when stock does arrive. Not today though, Amazon is selling the Neon Nintendo Switch for the regular asking price of just £279.99. This will be sold out today.
Sennheiser Over-Ear Headphones: down to £79 (save £62.21)
Sennheiser's audiophile-grade headphones are less than £100 this Amazon Prime Day – an amazing deal that can't last long! They have an open-back design with comfortable velour earpads and detachable 1.2m cable. Expires midnight tonight
Amazon Echo Dot:down to £34.99 from £49.99
The Echo dot is the mini and more popular version of the Echo. It sports a mini speaker and also an audio-out port to plug it into external speakers. It got 4.5-stars from us in our review just recently.
Xbox One S bundle: down to £179.99 (was £296.21)
Get the 500GB Xbox One S with Forza Horizon 3 and Minecraft and a chatpad and headset AND a second controller all for just £179.99. A brilliant console deal right there particularly if you're interested in these games (Forza Horizon 3 is brilliant).
In this section you'll find all of the cheap deals on Amazon's own devices, whether it's Amazon Echo speakers, Kindle e-readers, Fire tablets or TV sticks!
Amazon Echo:down to £79.99 from £149.99
The Amazon Echo is Amazon’s flagship smart speaker, powered by the world-renowned Alexa smart home helper. It's still the original smart speaker and one of the best. We gave it 4-stars in our review last year.
Amazon Echo Dot:down to £34.99 from £49.99
The Echo dot is the mini and more popular version of the Echo. It sports a mini speaker and also an audio-out port to plug it into external speakers. It got 4.5-stars from us in our review just recently.
Amazon Fire TV Stick :down to £29.99 from £49.99
Amazon's TV and music streaming stick plugs straight into your TV and instantly smartens it up, bringing you Netflix, Amazon Video, Spotify, gaming, shopping and loads of other things. At £20 off this has to be a must-buy if you don't already have one.
Amazon Fire TV 4K Ultra HD:down to ??? from £79.99
Essentially the same as the Fire TV Stick with Alexa remote, only this is more of a set-top option which goes beyond 1080p video and streams 4K video from Amazon and Netflix. No deal has been revealed yet but that doesn't mean there won't be one!
Amazon Dash buttons:down to £1.99 from £4.99
Run out of that everyday item? Whether it's toilet paper, beer, cat food, coffee, washing powder of a range of other things - you can instantly order a same-day or next-day replenishment at the touch of one of these Dash buttons.
Amazon Kindle Paperwhite:down to £79.99 from £109.99
The Amazon Kindle Paperwhite is the step-up e-reader for those who want a higher-res screen, a built-in light and a more comfortable reading experience - and are willing to pay a little extra to get it .
Amazon Kindle Voyage:down to £129.99 from £169.99
The Voyage is another e-reader and another step up in price, offering as it does premium build quality, a flush display, an automatic-brightness display and a few other premium extras. A worthy step up from the Paperwhite.
Amazon Fire 7 tablet:down to £29.99 from £49.99
This is already a super cheap 7-inch tablet even before any Prime Day discounts. It packs the Alexa smart helper, and you can install all your favourite apps like Spotify and Netflix. At £29.99 there's no arguing with this amazing deal.
Amazon Fire HD 8 tablet:down to £49.99 from £79.99
The Fire HD 8 tablet is a good step up from the 7-incher above and packs an 8-inch HD screen as well as some other core upgrades. Worth spending the extra if you want a bit more than the bare essentials.
Amazon Fire 7 Kids:down to £69.99 from £99.99
We already know this one is going to be on sale. This is essentially a Fire 7 tablet, with child protection software, a kid-proof case and loads of kids games and content for your little ones.
Amazon Fire HD 8 Kids:down to £89.99 from £129.99
Essentially the same as above but with HD 8-inch screen and a bit more oomph. Kids will appreciate the extra screen space, and they're less likely to get frustrated with a bit more grunt to power their games and video.
20% off fashion at Amazon.co.uk
Save on fashion items including clothes, shoes, purses, bathing gear and loads more until the end of the day! This is one of the few deals that will run from now until the end of Tuesday so fill your, err, boots.
Xbox One S bundle: down to £179.99 (was £296.21)
Get the 500GB Xbox One S with Forza Horizon 3 and Minecraft and a chatpad and headset AND a second controller all for just £179.99. A brilliant console deal right there particularly if you're interested in these games (Forza Horizon 3 is brilliant).
Sennheiser Over-Ear Headphones: down to £79 (save £62.21)
Sennheiser's audiophile-grade headphones are less than £100 this Amazon Prime Day – an amazing deal that can't last long! They have an open-back design with comfortable velour earpads and detachable 1.2m cable. Expires midnight tonight
UE Boom 2 Wireless Speaker: down to £71 (save £46.54)
The UE Boom 2 Bluetooth speaker produces amazing 360-degree sound, and can pair with up to eight devices at the same time. It can be connected with Echo Dot and Alexa, and it's even waterproof! Expires midnight tonight
Bose Apple Headphones: down to £60 (save £39.95)
This deal sounds too good to be true! These headphones from Bose are specially engineered for use with Apple devices, and deliver rich sound with a sealed acoustic design so you can get totally immersed in your music. Expires midnight tonight
Philips Fidelio Headphones: down to £129.99 (save £142.08)
These audiophile-quality cans are less than half price until midnight – although we'd be surprised if this deal lasts that long! The open-back design delivers amazing audio, and memory foam makes them super comfy. Expires midnight tonight
Logitech Harmony Home Hub: down to £53.99 (save £45.96)
If you fancy turning your house into a smart home, this is the Prime Day deal for you. Logitech's Harmony Home Hub lets you control up to eight devices from your phone, including locks, lights and thermostats. Expires midnight tonight
Bose Android Headphones: down to £50 (save £49.95)
Bose doesn't just make top quality audio kit for Apple products – these in-ear headphones are made specifically for Android phones and tablets, with StayHear tips that hold them securely and comfortable in place. Expires midnight tonight
B&O Play Bluetooth Speaker: down to £125 (save £80)
Bang and Olufsen makes amazing speakers, and this mobile model is no exception. It weighs just 600g, and is small enough to sit in the palm of your hand, but its sound quality has to be heard to be believed. Expires midnight tonight
B&O Play Bluetooth Speaker: down to £249 (save £150)
Get a huge discount on this top-quality speaker from Bang and Olufsen. It kicks out far more sound than most Bluetooth devices, with four active drivers and two passive bass radiators, and 24 hours of playback. Expires midnight tonight
Sony High-Res Headphones: down to £79.99 (save £70.01)
These premium headphones from Sony have been slashed to almost half price for Prime Day, so grab them while you can! They deliver amazing audio quality thanks to carefully balanced components. Expires midnight tonight
Sony Smartphone Headphones: down to £19.99 (save £11)
Enjoy better music playback on your phone thanks to an aluminium housing design that limits unwanted vibration and secure-fitting silicone earbuds. These specially crafted earphones are an absolute bargain! Expires midnight tonight
Logitech Harmony Elite Set: down to £112.49 (save £144.01) This Logitech smart home starter kit is less than half price throughout Prime Day. It includes a remote control, hub and mobile app, enabling you to connect up to 15 home entertainment and other devices. Expires midnight tonight
LaMetric Smart Home Clock: down to £111.30 (save £47.70)
Brighten up your home with this Wi-Fi enabled clock, which does much more than just show the time. It also displays notifications from your mobile devices, tracks the weather, and connects to online radio stations. Expires midnight tonight
Huawei Sport Smartwatch: down to £259 (save £120)
Save an incredible £120 on this sports watch from Huawei, with SIM card support and 4G so you can receive notifications and get online without connecting it to a phone. It's compatible with both iOS and Android. Expires midnight tonight
Garmin Forerunner 35 Watch: down to £109.99 (save £49.06) This GPS watch is lightweight and easy to use, making it perfect if you've never used a sports watch before. Track your heart rate, monitor how fast and how far you've run, and track your steps throughout the day. Expires midnight tonight
Fitbit Flex 2 fitness band: down to £41.99 (save £16)
Track your steps, distance, calories burned and active minutes! Smart Track automatically recognises workouts like runs and rides and also tracks your sleep. A really good fitness tracker to get you started. Get it in blue | Get it in black
Dell Inspiron 15: down to £279 (save £100)
Another brilliant deal on a Dell laptop here. This model has an Intel Core i3 CPU, 4GB RAM, 1TB HDD, integrated graphics and an HD screen. It's not a super powerful laptop but it's well worth this bargain price!
Super cheap laptop: down to £99 (save £60) If you're after a super cheap laptop deal, look no further than this bargain on the iOTA One. This is not a gaming laptop, but for light computing it's a steal.
ASUS 360 Degree Chromebook Flip: down to £439.99 (save £160) This excellent convertible Chromebook comes with an Intel Core M3 processor, 4GB RAM, a 1080p display and 10 hour battery life. All this, plus you get £160 off for Amazon Prime Day.
HP 15-ay110na 15.6-inch laptop: down to £439.99 (save £90) HP has knocked £90 off this 15.6-inch laptop, which features plenty of power thanks to an Intel Core i5 processor and 8GB of RAM. Also included is a 1TB hard drive to store all your stuff, and Windows 10.
Asus UX360 Zenbook Flip: down to £589.99 (save £260) Save a huge £260 off of this slimline laptop that can rotate its display to turn into a 13.3-inch Windows 10 tablet. With the latest seventh generation Intel Core i5 processor, 8GB of RAM and a 512GB SSD, this is a slick and speedy device.
Asus UX560 Zenbook Flip: down to £949.99 (save £350) Want more power than the deal above? Prepare to pay more - but with a price cut of £350 this is an amazing deal. You get the more powerful UX560 Zenbook with an i7 CPU, 12GB RAM, and an Nvidia GeForce 940MX graphics card to play games with.
Amazon Prime Day: 4K TV deals
Amazon Prime TV deals: see all of Amazon's Prime Day TV deals here. They're available in all shapes and sizes! We've selected some favourites below but you can see all the deals on Amazon's TV deals page.
Sony Bravia KDL40WE663: down to £389 (save £95)
If you don't need 4K, save big on this full HD TV! Perfect for watching Blu-ray and streaming HD Netflix. It's also HDR compatible. Expires when stock runs out
LG 43UJ630V 43-inch 4K HDR Smart TV £379 (save £120)
A 43-inch TV is more than enough for most homes and this is one of the cheapest 4K HDR TVs we've ever seen and from a company we've all heard of too! Expires at midnight.
Philips Hue Starter Kit (E27): down to £89.99 (save £60)
Get started with Philips Hue with a 33% saving on the starter kit! It includes three bulbs and the Hue Bridge. These are E27 bulbs which mean screw fit. For bayonet fittings, see below. Expires midnight tonight
Philips Hue Starter Kit (B22): down to £89.99 (save £60)
Get started with Philips Hue with a 33% saving on the starter kit! Again this includes three bulbs and the Hue Bridge. These are B22 bulbs which mean bayonet fittings. For screw fittings, see above. Expires midnight tonight
Philips Hue B22 Richer Colour: down to £22.49 (save £25)
Add to your Philips Hue set up with 50% off the new Richer Colour bulbs. Requires the Hue Bridge to work. This is the B22 bayonet fitting version - stock up while they're cheap! Ends midnight tonight
Philips Hue E27 Richer Colour: down to £22.49 (save £25)
Add to your Philips Hue set up with 50% off the new Richer Colour bulbs. Requires the Hue Bridge to work so start wit hteh starter kit! This is the E27 screw fitting version. Ends midnight tonight
Philips Hue Motion Sensor: down to £17.99 (save £17)
If you want your Hue lights to come on whenever you enter a room or even when you just arrive home, this motion sensor is for you! It triggers your hue lights when motion is detected.
Amazon Prime day: Gaming deals
Nintendo Switch Neon/Red in stock at £279 The Nintendo Switch has been sold out on an almost constant basis since launch, with many stores forcing over-priced bundles on gamers when stock does arrive. Not today though, Amazon is selling the Neon Nintendo Switch for the regular asking price of just £279.99. This will be sold out today.
Nintendo Switch with Splatoon 2 pre-order £319.99 @ Amazon We've also spotted a Nintendo Switch Splatoon bundle pre-order for £319.99. Technically, you're saving a few quid there as the cheapest Splatoon 2 pre-order is around £42. So if you're after Splatoon 2, we'd opt for this one and wait a little bit for the July 21 release date.
Xbox One S, Forza Horizon 3, Minecraft, extra controller chat pad only £179.99 @ Amazon (save £110) This is the best Xbox One deal of the day. £199.99 is a no-brainer price for the console alone and the extra included here sweeten the deal further. You're getting one of the best-looking racers ever made in Forza Horizon 3 and Minecraft Favourites has everything you need to begin your adventures with the online phenomenon. The chatpad attachment allows for super fast in-game messaging, searches or entering those huge XBL codes. Oh, and you're getting an extra controller thrown in for nothing too!
PlayStation VR headset reduced to £320.12 @ Amazon (save £30) Looking for a cheap standalone deal of a PlayStation VR headset? Amazon has knocked £30 off the RRP for Prime Day. If you're after a PS4 camera (you need one for PSVr to work), or any Move controllers, check out our regular PlayStation VR deals page for the best prices.
Nvidia Shield TV: down to £169.99 (save £20)
The Nvidia Shield is not only a fantastic Android-powered box that streams your PC games to your TV over your home network, it's also a brilliant smart TV box that allows you to watch Netflix, Amazon Prime and lots more! £169.99 is the cheapest price we've seen so far.
Oculus Rift and Oculus Touch controllers £398.99 @ Currys (save £180) We're delighted to bring you an excellent hardware for Amazon Prime Day too. Actually, this looks like the best ever Oculus Rift deal. A few retailers have knocked around £179/$200 off the Virtual Reality headset and bundled in the Oculus Touch controllers (worth around £100/$100) for FREE! This is a temporary offer though, set to expire around late August. Naturally, you still need a hefty PC to use it, but this puts the price closer to the PlayStation VR than ever before.
Pokemon Go Plus £29.99 @ Amazon (save £5)
Pokemon Go is still running huge numbers and this Pokemon Go Plus wrist-strap tracker notifies you about nearby Pokemon and PokeStops, saving you the need to constantly look at your phone.
The best Amazon Prime Day game deals
Destiny: The Collection £19.99 @ Amazon
If you never fancied shelling out for the ridiculously overpriced DLC expansions for Destiny, this one's for you. Destiny: The Collection includes all four Destiny DLC expansion packs and is great value at just £19.99 on PS4. This is perfect to get you up-to-date if Destiny 2 takes your fancy. Be warned though, this is a Lightning Deal and is set to expire before lunch.
WipEout: Omega Collection now only £19.99 @ Amazon
The collection of excellent WipEout games is a must buy for racing fans, especially if you've picked up a PS4 Pro recently as this is one of the finest looking games to benefit from 4K and HDR. This is a Deal of the Day, but stock might not last long at this price.
15 months of PlayStation Plus £29.99 @ Amazon
Let's not mess about: this deal is £29.99 for 15 months of PlayStation Plus membership. Considering the RRP for 12 months is £39.99 – although we can usually find you something for closer to £34 on our PlayStation Plus deals page – getting 15 months for such a low price isn't to be missed. Don't forget you can stack membership, so you don't have to wait for your old one to run out.
Titanfall 2 (PC) now only £16.99 @ Amazon
Titanfall 2 was one of last year's best shooters and this is an excellent price for the PC version - it's even cheaper than CDKeys! We're loving how the new DLC maps come for free too. A trend EA is set to continue with the upcoming Star Wars: Battlefront II.
Wolfenstein II: The New Colossus (PC) only £27.49 @ CDKeys This is the cheapest pre-order we've seen for the upcoming Wolfenstein II: The New Colossus on PC. CDKeys.com has smashed Amazon's £39.99 pre-order here and we're all over this one considering how good the last game was.
Amazon Prime Day: Mobile phone deals
Although there are one or two excellent contract phone deals knocking around this Amazon Prime Day, they are far outnumbered by the offers on SIM free mobiles. Bearing in mind that you can lay your hands on a SIM only deal from a mere £4 a month, we recommend that you strike while the iron is hot for flashy new handset.
Samsung Galaxy S8 | £235 £125 upfront on EE (with PRIMETR code) | 5GB data | Unlimited calls and texts | £27.99pm
This deal isn't actually available at Amazon - it's at Mobiles.co.uk which is the sister site to Carphone Warehouse. It's a deal running just for Prime Day though, with a whopping £110 discount just for TechRadar readers. Read more about this Galaxy S8 deal here
Motorola Moto G5: down to £134.99 (save £45)
This is the best 'cheap' smartphone out there and at this price it would be rude not to buy one! Down to £134.99 is an absolutely stunning deal - this will sell out today so get one quick if you want one.
Sony Xperia L1 dual SIM: down to £125.99 (save £43)
Pick up the Sony Xperia L1 Android smartphone for just £125.99 for today only! This is a dual SIM handset which means if you have a work phone... you don't need a work phone anymore! Carry both SIMs in one handset.
Google Pixel:down to £469.99 from £599.99 at Carphone Warehouse
The Google Pixel was only released last autumn, but we're already seeing brilliant deals. This is a massive £130 saving on the upfront cost - a handset we rated 4.5/5 in our Pixel review.
Huawei P8 Lite:down to £149.99 from £249.99 at Carphone Warehouse
That's more like it! A mighty £100 saving here on the very respectable P8 Lite. If you need a cheap blower for your holiday or music festival, this should be on your shortlist.
Sony ILCE6300B CSC (body only): down to £674 (save £130)
Not the cheapest camera out there by any means but this is a fabulous deal on a fabulous compact system camera. Get it here body-only or see below for an option with a zoom lens. Expires midnight tonight
Sony ILCE7KB Full Frame CSC w/lens: down to £719 (save £280)
For a great deal on a full frame CSC with 28-70mm zoom lens, look no further than this Sony stunner. It's normally £999 but today only it's reduced to £799 - ideal for making that step up to serious photography. Expires midnight tonight
SanDisk Ultra 128GB USB 3.0: down to £24.99 (save £12)
Get this 128GB USB 3.0 thumb drive with a healthy discount. It's down to £23.99 which is a handy amount of storage to back up a massive selection of your most important files.
Philips Airfryer: down to £85.99 (save £52.15) If you want to start eating healthier but aren't quite ready to quit the chips, this is the deal for you. The Philips Airfryer uses up to 80 per cent less fat than a conventional fryer, and has an auto-off function for safety. Expires midnight tonight
De'Longhi Nespresso Machine: down to £125.99 (save £60) Smarten up your kitchen with this stylish coffee maker, which pours perfect cappuccinos and lattes straight into a glass. The standard color is red, but it also comes in black and white for the same amazing Prime Day price. Expires midnight tonight
Nescafé Dolce Gusto Machine: down to £25.99 (save £24)
This is an amazing price for a coffee machine from a well-known brand. This Dolce Gusto model takes coffee pods, and has a removable water tank for easy filling. It's energy-efficient and easy to clean. A real bargain! Expires midnight tonight
De'Longhi Bean-to-Cup: down to £399.99 (save £199.01) If you're a coffee connoisseur, a bean-to-cup machine is an essential investment. This machine has a memory function so it can make drinks just the way you like them, and cleans itself automatically. Expires midnight tonight
Breville Hot Water Dispenser: down to £39.99 (save £20)
Where we're going, we don't need kettles. This hot water dispenser eliminates messy and potentially dangerous pouring, delivering just the right amount of hot water into your cup at the push of a button, any time. Once you've lived with one of these, you'll wonder how you ever did without it. Expires midnight tonight
Morphy Richards Breadmaker: down to £38.99 (save £18) With this breadmaker, you can have a fresh loaf ready every morning with practically no effort. The Morphy Richards Fastbake has adjustable crust settings, and can also make delicious cakes and jam. Expires midnight tonight
Jura Impressa Coffee Machine: down to £619.99 (save £329.96)
This is a truly premium coffee machine that would put high street cafes to shame. It can use either fresh or ground beans, offers 13 preset drink settings, and has fine milk foam tech for the perfect velvety finish. Expires midnight tonight
Philips Quick Clean Juicer: down to £120.99 (save £59.98)
Getting fresh fruit juice has never been easier. This machine's extra-large feeding tube means less preparation is necessary before juicing, and it can be cleaned by simply running a juicing cycle with water. Expires midnight tonight
Tower Pressure Cooker: down to £34.99 (save £19.98)
Prepare meals with the touch of a button using this six-liter pressure cooker. Pressure cooking locks in more nuyrients than other methods, and makes sure food cooks quickly and evenly. It's an amazing price this Prime Day! Expires midnight tonight
Tefal Cook4Me Multi-Cooker: down to £129.99 (save £169.01) If you think you can't cook, think again. This cooker guides you through recipes step by step, and sets cooking times automatically. It has Wi-Fi connectivity to download new recipes, and the bowl is machine washable. Expires midnight tonight
Philips Kitchen Food Processor: down to £50.99 (save £43.01) This is an amazing price for a great quality food processor that kneads, chops, blends, slices, shreds and granulates thanks to interchangeable blades and discs, and it'll stay steady and stable on your workstop. Expires midnight tonight
Breville Ultimate Grill: down to £59.99 (save £30.87)
Get an amazing deal on this premium-quality grilling machine – perfect for meat, fish and vegetables. Its elements heat up quickly and evenly, its plates have a superior non-stick coating, and it lets excess fat drain easily. Expires midnight tonight
Breville Sandwich Toaster: down to £27.99 (save £15)
Who doesn't love a toasted sandwich or panini – especially at this price? Breville's design is great for deep-filled toasties, with cut-and-seal to keep all the cheese and other delicious fillings from spilling out. Expires midnight tonight
Breville Health Fryer: down to £84.99 (save £65.01)
Breville's innovative fryer uses just half a tablespoon of oil to cook a kilogram of chips to crispy, golden perfection. The bowl tilts and rotates so food cooks evenly, and it can also be used to roast, bake and sauté. Expires midnight tonight
Igenix Manual Microwave: down to £33.99 (save £25.95)
If you're in the market for a new microwave, look no further – this model is smart, easy to use, and an absolute bargain on Prime Day. It comfortably fits a standard dinner plate, with five power settings and a 35-minute timer. Expires midnight tonight
Breville Sandwich Press: down to £16.99 (save £10.47)
No, your eyes don't deceive you – this superb non-stick sandwich press really is less than £17. It's great for paninis, ciabatta, tea cakes and crumpets. Expires midnight tonight
Tefal Multi Cooker: down to £47.99 (save £21.01)
This cooker is a brilliant time-saver for families, and is an amazing price on Prime Day. It has 12 preset functions, and cooking settings are adjusted automatically for perfect results. Expires midnight tonight
Magimix Nespresso Machine: down to £199.99 (save £79.01)
This premium coffee machine is a steal at under £200 this Prime Day. It has an improved instant water heating system, a huge 1.4-liter water tank, and a pivoting support that will fit any size of cup. Expires midnight tonight
Andrew James Nutri-Fit Blender: down to £34.99 (save £14.98) This powerful mini blender can blitz fruit and veg, crack seeds and stems, and even grind coffee beans and spices thanks to its 1,000W motor. £34.99 is a brilliant price for such a powerful blender, so snap it up while you can. Expires midnight tonight
Andrew James Fruit Juicer: down to £27.99 (save £11.99) This premium juicer processes whole fruit and vegetables, with a powerful motor and sharp stainless steel blades to ensure you get as much juice as possible. Pulp is separated via centrifugal force. Expires midnight tonight
Amazon Prime Day: Personal care deals
Philips Wet and Dry Shaver: down to £199.99 (save £250.01)
Look sharp for less than half price with the world's most comfortable shaver. Its precision blades cut 30% closer, and its eight-directional head follows every contour of your face. The best shave you'll ever have. Expires midnight tonight
Oral B Smart Series Toothbrush: down to £50.49 (save £43.51)
This smart toothbrush removes surface stains for a whiter smile, and connects via Bluetooth to a wireless SmartGuide that gives you stats on your brushing. The standard color is black, but it's also available in white. Expires midnight tonight
Braun Rechargeable Shaver: down to £33.49 (save £31.48)
This wet and dry cordless shaver is an amazing deal this Prime Day. It has three pressure-sensing elements to follow the contours of your face and a micro-comb to capture more hair. Great with water, foam or gel. Expires midnight tonight
Braun Multi Grooming Kit: down to £24.99 (save £17.42) Get everything you need to stay looking smart or try a new look with this ultimate grooming kit. It has four combs, a detail trimmer, and a nose and ear trimmer attachment – all of which are easy to clean with water. Expires midnight tonight
GHD Air Wanderlust Hairdryer: down to £64.99 (save £13.01)
This salon-quality hairdryer is a brilliant price on Prime Day. It has variable power and temperature controls for different hair types, and advanced ionic technology to eliminate frizz. Expires midnight tonight
Amazon Prime Day: Home improvement deals
Hive Active Heating Kit: down to £103.49 (save £79)
If you want to bring your central heating and hot water system into the 21st Century, you need a smart thermostat like Hive. This self-install kit is being discounted to £114.99 which is a big discount! Expires midnight tonight
Bosch PSB 1800 LI-2 power drill: down to £47.49 (save £38)
This is a best selling power drill on Amazon and today it's discounted by £28, leaving you paying just over £50. With 20 speed and torque settings, it's the ideal home owner's gadget. Expires midnight tonight
Karcher K4 pressure washer: down to £134.99 (save £93)
The summer is a great time to clean that patio! Get rid of the graffiti on the garage door! Clean the muck off that back wall! This powerful pressure washer is down to just £149.99. Expires midnight tonight
Karcher WV2 Premium Window Vac: down to £32.39 (save £19)
Why only clean your windows when you can clean and dry them at the same time? This window vac is £19 off for today only - clean your glass and don't leave any streaks! Expires midnight tonight
Flymo HoverVac 280 lawnmower: down to £43.99 (save £22)
How's this for a supercheap lawmower this Amazon Prime Day? If your grass is looking a bit worse for wear, this deal will save you £22 - a lawnmower for just £43.99? How is that possible? Expires midnight tonight
Bosch Rotak electric lawnmower: down to £59.99 (save £25)
If you prefer your electric lawnmowers to have wheels, this deal allows you to save £25 on the Bosch Rotak. Note the options to pay a little extra to get bundles including an extra blade. Expires midnight tonight
Graco Stadium Duo double pushchair: down to £106.39 (save £73)
Cracking deal on a double pushchair, ideal for keeping two kids under control at the shops! The usual price is £179.99 so this is a fat saving - a must buy for anyone with twins on the way! Expires midnight tonight
Graco Evo Stroller: down to £174.96 (save £75)
If you need a new pushchair, this lush one from Graco could be up your baby's street! It's discounted by over 33% so a good saving. Still not cheap but good if you want something premium without a premium price. Expires midnight tonight
Amazon Prime Day: Pet deals
Dog DNA test: down to £41.50 (save £17)
With a simple cheek swab, you can uncover DNA-based insights that may help you understand your dog's unique appearance, behaviors, and wellness needs. You never know what you might find out about your best friend!
Interpet Fish Tank 64l Aquarium: down to £62 (save £60)
Save big on this 62 litre fish tank aquarium. It has curved glass for a panoramic view inside and works with cold water and warm water fish - whichever you like (but not both at once, folks!)
Sureflap microchip cat flap: down to £34.99 (save £15)
A smart catflap that uses your kitties' microchips to let them in and out. That means no other pesky cats can get in and eat their food or pee on the floor. Save £15 is a superb offer on this one - a great buy for any cat owner.
PetSafe Automatic Ball Launcher: down to £89.49 (save £37)
If you struggle to throw balls for your dog due to mobility or any other reason, this ball launcher will step in for you! Or if you like playing catch maybe you could buy one even if you don't have a dog?
Amazon Prime Day: Toys deals
Nerf Modulus Tri-Strike Blaster: down to £15.60 (save £14.40)
More or less half price for this Nerf blaster! Get one for yourself, or if you're feeling really generous get one for your kids. Three different fire functions make this a super popular Nerf gun that should keep you entertained for a while.
Throughout the previous week, Amazon has been leaking some of the upcoming Amazon Prime Day deals in order to drum up interest. It started with a vague promise that an unnamed LG 43-inch 4K TV will be "at least 30% off. But since then we've had some more firm details.
Also interesting of these new Prime Day deals is the Philips Hue White and Colour Ambience Starter Kit - a TechRadar office favourite - which will be discounted by "at least 30%" which means you'll get three colour E27 bulbs (so that's the screw caps rather than bayonet fittings) and the Hue Bridge for about £100 which is a really strong deal - the bulbs usually go for about £50 each.
We're also going to see a return of one of last year's most popular deals in 30% off various Trunki ride-on kiddy suitcases. There's also going to be "at least" 20% off the Motorola video baby monitor as well as various pet-related deals.
Prime Day 2017 details:
While this is the third annual Prime Day, this year Prime members will be getting an additional 6 hours of deals, with 30 hours of mayhem rather than the usual 24. Consequently, the Prime Day deals will start at 6pm on Monday July 10, with new deals launching every five minutes.
The "hundreds of thousands of deals" claim is slightly dubious as it adds up all of the Prime Day deals across all 13 participating countries. That being said, there will still be thousands of deals available in the UK so you probably won't be short of prices to browse through.
“Our members love Prime Day and we were thrilled by the response over the last two years. It is inspiring us to make it even better this year for Prime members,” says Greg Greeley, Vice President Amazon Prime.
“Every side of our business is working to deliver more deals for a record number of shoppers. We even decided that 24 hours in a day just isn’t enough time to shop all of the great deals – so we’re giving Prime members 30 hours to shop on Prime Day!”
This year’s new Prime Day specials
The extra 6 hours of deals can be explained by Amazon’s Prime Day US strategy, where Prime Day will run from 9pm Eastern Time to midnight Pacific – three extra hours at each end. For us in the UK, it’s pretty handy to see the first deals at a comfortable time in the evening rather than having to stay up until midnight so it's all good by us.
Amazon also promises that deals this year will be easy to navigate and that’s also a good thing. The Amazon shopping experience is heavily dependent on people searching for what they want – the browsing experience can be quite poor, particularly on Black Friday and manic days like it. So any attempt to make browsing deals a lot easier sounds like a good idea to us and no doubt it’ll help Amazon shift more gear too.
You’ll also for the first time on Prime Day be able to use the Amazon app to track the deals you’re interested in – so as usual with lightning deals, tick the ones you like the look of and you’ll be alerted when the deal goes live so you can see the new price.
The Amazon lottery
In additional to all of this, Amazon has also launched a big drive on Amazon Music Unlimited – its wannabe Spotify rival. Prime members who haven’t yet tried the Music Unlimited service can now securefour months of music for just £0.99. Who knows, maybe you’ll like it? And at that price why not have a look?
Between July 7 and July 11 Prime members also have the chance to win £100,000 in cash simply by streaming Amazon Video via a Fire TV, Fire TV Stick or the Amazon App on your games console. Prime members can also save up to 40% on a Kindle Unlimited membership and up to 25% at Prime Pantry between 3rd July and 6th August.
So yeah, in case you hadn’t guessed – the whole point of Prime Day from Amazon’s point of view is to drive Prime subscriptions. We’ll be right there on Prime Day listing all of the best deals so come back to TechRadar on July 11 to see which deals we rate the best!
In just three hours US customers had bought 18,048 pairs of headphones, while in the UK we bought 600 Trunki suitcases before breakfast. Amazon sold enough Philips Hue bulbs to replace every light in the Albert Hall daily for four and a half years.
So what exactly is Prime Day? Can you trust the deals or is Amazon at it? And when will Prime Day 2017 be anyway? Read on for the answers to these questions and some you might not have thought of.
Amazon Prime Day 2017 will fall on July 11, though in the UK it will start at 6pm on July 10. In the US it'll run from 9pm Eastern to midnight Pacific.
What's the point of Prime Day?
Prime Day exists to promote Amazon’s Prime subscription service, which Amazon says is the best deal in the history of shopping. Prime Day is for Prime members, many of whom will sign up for a free trial of the service so they can get the deals. Once signed up, many of them stay as Prime subscribers.
Why Amazon Prime Day matters
If you’re looking for bargains, Prime Day 2017 is important - not just for gadgets, but for any kind of item. For example, on Prime Day 2016 Prime members bought 215,000 pressure cookers, 200,000 pairs of headphones, 24,000 hammocks, 23,000 Roomba robots and 14,000 Lenovo laptops.
The crucial difference between Prime Day and Black Friday/Cyber Monday - other than it being Amazon’s idea - is that November’s deals are geared towards gifting, because of course it’s the holiday season. Amazon Prime Day is more about personal shopping, either for treating yourself or for saving money household items.
Will Prime Day 2017 be more exciting than last year?
That depends on what you’re planning to buy. Discounts on Amazon’s own products - the Amazon Echo, Fire TV Stick, Fire Tablets and Kindle e-readers for example - are pretty much guaranteed, and there will be stacks of lightning deals on the day too. Unless Amazon decides to do things radically differently this year it’s going to be a really mixed bag, with laptop deals next to handbag deals next to power tools and prosecco. If only there was a website beginning with “T” and ending in “echradar.com” to find the best deals so you don’t have to delve through the dross. Hang on… there is!
As you’d expect, we’re going to be hyped up on energy drinks throughout Prime Day on both sides of the Atlantic, finding the deals that you really don’t want to miss.
Do I need a Prime subscription to get involved?
Yes and no. While Prime is for Prime customers, there will be other deals on the day that are open to everyone - it’s just that with lightning deals, which tend to have limited stock, the Prime users get to see them before anybody else. That means some of the very best deals can be gone long before people who aren’t Prime members get to know about them.
That doesn’t mean you need to pay for a Prime membership, though. You can sign up for a free trial and take full advantage of all the Prime benefits, including Prime Day. But don’t forget to cancel the trial afterwards if you don’t intend to continue. If you don’t, you’ll be automatically billed for membership when the trial period ends.
Yes. Amazon Student gives you Prime membership for £39 per year instead of the usual £79, and it’s completely free for the first six months. It’s worth considering not just for Prime Day, but for the included TV, music and movie streaming.
We’d expect Prime Day 2017 to follow the template of the last two Prime Days. In the week or two before hte big day, we'll see an enticing Amazon Prime subscription discount. Then on the day itself deals will be grouped into two category: Deals of the Day, which tend to be the most eye-catching and which are available in big numbers, and Lightning Deals, which cover every conceivable kind of product, have limited availability and often sell out very quickly. In the latter case Prime members get to see the deals before non-members.
Top deals to expect on Prime Day 2017
All the Amazon things
Last year’s biggest sellers included the Amazon Fire TV Stick, the Amazon Kindle Fire tablet and the Amazon Kindle Paperwhite. Spot the trend? This year we’d expect those items to be joined by the Amazon Echo, Amazon Echo Dot and Amazon Echo Look - so whatever you do, don’t buy an Amazon device this side of Prime Day unless you like spending more money than you need to.
PS4 and Xbox One
The current generation of consoles is well established and there aren’t any limited supply problems for the PS4 and Xbox One, so we’d expect some serious discounting on Prime Day 2016 - although probably not for the PS4 Pro, which is still relatively new. With the Pro out there and the Xbox One X incoming we think Prime Day could see some exciting deals, especially on bundles: they have more wiggle room when it comes to pricing than console-only offers.
4K TVs
Working out the value of a TV can be difficult: the pace of change and strength of competition means that even the most cutting-edge TV goes from can’t-afford to cheap-as-chips in an incredibly short time. Pay no attention to the RRP / MSRP, though: use a service such as PriceSpy or CamelCamelCamel to see if what looks like a great deal is just Amazon getting round to matching rivals’ prices. There will be lots of genuine deals, however, so Prime Day 2016 is a good day to look for a new TV.
Laptops and gaming laptops
We’re constantly monitoring laptop deals not just on Prime Day, but every day. There’s lots of flexibility in laptop-land, and we’d expect Amazon to take advantage of that to drop the price of big-name laptops quite dramatically. Keep a particular eye on Lenovo, Asus and HP laptops, which tend to see discounting across multiple models.
Home electricals
House stuff might not be glamorous, but you can save an absolute packet on everything from pots and pans to food processors on Prime Day. As we mentioned earlier it’s a big day for buying hammocks, pressure cookers and robot vacuum cleaners.
The top 5 deals of Prime Day last year:
Microsoft Surface Pro - £210 off
There were lots of great laptop deals on Prime Day 2016, with a whopping £210 off Microsoft’s superb Surface Pro 4. There was nearly £200 off the Surface 3, £90 off Lenovo Ideapads and even money off Chromebooks: the Lenovo N22 Chromebook dropped from £160 to just £100.
Gibson electric guitars - 20% off
Amazon might not be the first place you’d think of when it comes to guitars, but if you were looking for a great price on a great guitar last year then it was the place to go - especially for Gibson’s more expensive models, which were on sale with whopping 20% discounts. Sadly our budgets didn’t stretch to top end Les Pauls, so we bought a whole bunch of heavily discounted Epiphone guitars instead.
Xbox One Guitar Hero Bundle - £105 off
We described this as an “epic party deal”: an Xbox One, Guitar Hero Live, a guitar controller and a bundled Kinect Value Pack with camera and three family-friendly games. At just £235 for the lot that was extraordinary value for money.
HDTVs and 4K TVs: up to £100 off
We’ve written elsewhere about TV deals that were too good to be true, but that doesn’t mean there weren’t genuine discounts on Prime Day. You could save up to £100 on a wide range of TVs including HD, 4K and 3D models, and there were discounts on home cinema projectors too.
Motion activated toilet nightlight: 25% off
Okay, this one probably isn’t a must-have - but it does demonstrate the depth of Amazon’s Prime Day discounting. If toilet nightlights aren’t your thing, you could get money off LED flashing gloves and other fairly niche products. As Amazon told CNBC: “What could be weird to one person may be wonderful to someone else.”
Prime Day 2017 FAQ: what it is, when it happens and where to get the best deals
What is Prime Day?
It’s Amazon’s annual birthday celebration, when it discounts more than 100,000 products of all kinds.
When is Prime Day 2017?
Amazon hasn’t said yet, but we’re guessing that Prime Day 2017 will be held on Tuesday 11 July 2017. Prime Day 2016 was the 12 of July, which was the second Tuesday of the month. This year that falls on the eleventh.
Is Prime Day 2017 Amazon only?
The name is Amazon’s, yes, but in 2016 plenty of other retailers decided to try and spoil Amazon’s fun by running their own doorbuster sales.
Argos ran a “Big Sale” with discounts on PS4s, TVs, kitchen items, Android tablets, laptops and Dysons; Currys PC World offered “mega deals” with 10% off TVs, built-in appliances and Hi-Fi systems as well as deep discounts on laptops and consoles;
Are Prime Day deals real?
Yes and no. They’re real in the sense that you’re paying less than the official price for things, but sometimes that official price was just silly.
Like many retailers, Amazon is very keen on comparing prices against RRPs (MSRPs in the US) that nobody really expects anybody to pay - so for example in 2013 the Wall Street Journal noted that an Amazon deal of 45% off a $1,799 Samsung HDTV wasn't quite so impressive: the previous month, Amazon had been selling the same TV for $997.99, so the actual saving was less than ten dollars. Such deals are essentially the same thing as supermarket wine promotions or amazing, never-ending furniture sales.
If you have a particular product in mind it's worth keeping an eye on the prices now to make sure the deals are genuine on Prime Day. We find sites such as PriceSpy invaluable, as they enable you to see exactly what prices are being charged for specific things - not just big purchases, but smaller items such as video games too.
Some of the deals will clearly be paper bargains like the one the Wall Street Journal reported, but that doesn't mean all of them will be. Amazon will have been bargaining hard with key suppliers to cut the prices it pays for some products, and it'll sell some high-profile items as loss leaders in the expectation of cross-selling, up-selling and, well, selling. From Amazon's point of view it can lose money on big deals and make it back from Prime subscriptions and by shifting stock it wants to get rid of anyway.
Where can I find the best Prime Day deals? Right here. We scour all the top retailers’ Prime Day deals so that you don’t have to - and we tell you whether the deals are worth getting excited about too. Whether it’s a 4K HDR OLED TV or an Xbox One controller, if it’s discounted we’ll have the details here.
How do I get the best Prime Day 2017 deals?
Know what you want, know what you can afford to spend and know the market: you’ll often spot interesting price hikes in June to enable amazing-looking discounts on Prime Day. Pay particular attention to real prices, not RRPs: TVs are particularly bad for this, with sets whose RRP is eleventy billion pounds routinely selling for five hundred quid. Sites such as CamelCamelCamel and PriceSpy enable you to tell if you’re looking at a legitimate bargain or some timed tomfoolery.
It’s also a very good idea to be flexible: for example, if you fancy a Sony 4K TV then think about the features you want rather than a specific model number: the BRV123ABD54-88C-9218-B may not be discounted on Prime Day, but an almost identical set with the specification you want probably will be.
Can I get cashback on Prime Day deals?
Sometimes, yes. Your debit card or credit card may offer cashback on purchases. It’s definitely worth looking into, not just for Prime Day but for any online shopping.
Am I protected when I buy on Prime Day?
Yes. In the UK, anything you buy from a company online is covered by a wealth of consumer protection legislation including the Consumer Contracts regulations, which give you the same rights as with any other online purchasing - including the short-term right to return items even if they aren’t mis-sold or defective.
How can I stay safe on Prime Day?
There’s a good chance that spammers and scammers will latch on to Prime Day much as they have with Black Friday and Cyber Monday, so be wary of unsolicited emails or links to deals on social media no matter how legitimate they look: anything asking for card details or login details is a scam. If you’re on a PC, make sure your security software is up to date. Many suites automatically block known scam sites.
Amazon Prime Day: Tech deals
20% off fashion at Amazon.co.uk
Save on fashion items including clothes, shoes, purses, bathing gear and loads more until the end of the day! This is one of the few deals that will run from now until the end of Tuesday so fill your, err, boots.
PlayStation 4 Pro with Horizon: Zero Dawn with 3 games only £349.99
Our general rule nowadays is don't pay the default £350 for a PS4 Pro on its own. With this bundle you can get Horizon: Zero Dawn, WipEout: Omega Collection and call of Duty: Infinity Warfare thrown in for free.
20% off fashion at Amazon.co.uk
Save on fashion items including clothes, shoes, purses, bathing gear and loads more until the end of the day! This is one of the few deals that will run from now until the end of Tuesday so fill your, err, boots.
PlayStation 4 Pro with Horizon: Zero Dawn with 3 games only £349.99
Our general rule nowadays is don't pay the default £350 for a PS4 Pro on its own. With this bundle you can get Horizon: Zero Dawn, WipEout: Omega Collection and call of Duty: Infinity Warfare thrown in for free.
20% off fashion at Amazon.co.uk
Save on fashion items including clothes, shoes, purses, bathing gear and loads more until the end of the day! This is one of the few deals that will run from now until the end of Tuesday so fill your, err, boots.
PlayStation 4 Pro with Horizon: Zero Dawn with 3 games only £349.99
Our general rule nowadays is don't pay the default £350 for a PS4 Pro on its own. With this bundle you can get Horizon: Zero Dawn, WipEout: Omega Collection and call of Duty: Infinity Warfare thrown in for free.
