If you're catching up on the action, you'll get used to seeing a bezelless smartphone with a pop-up selfie camera appear over and over again during the commercials.
To prove how serious an Alexa and Siri competitor it's already become, Google Assistant has booked several A-list celebrities to highlight its strengths.
The OnePlus 5T is purportedly "the smarter choice, however you test it." But is the Chinese company going a little too far in its attention-grabbing publicity stunts?
The latest OnePlus 5T publicity stunt is unusual, to say the least, as "brave idiots" show the speed difference between it and the Galaxy Note 8 in a bizarre "cactus test."
What form of commercial output will this piece of art take? A 30-second ad? A 90-minute masterpiece? Dwayne Johnson's abs subsuming artificial intelligence?
There's obviously a reason why the Galaxy S8 will feature that odd rear-fitted fingerprint sensor, and the LG G6 is to blame for the phone's first TV ad.
There’s a fine line between good-natured jokes and distasteful insults, lighthearted and overly dark humor, shockingly solid marketing and publicity stunts merely meant to shock.
T-Mobile has been dancing around this line ever since the outspoken, arguably charismatic but often crude John Legere took control of the “UnCarrier”, making good on its controversial reputation once again these past few days.
Things took a rapid turn for the… weird and outright disgusting last night though, as T-Mo pushed a similar ad on TV during one of too many Golden Globe Awards breaks. Similar in general concept, but not in execution, with a terrible pun on the word “fee” at its core.
Yes, fee sounds a lot like flea, and so, the twisted “creative” minds behind T-Mobile’s newest commercial spawned a grotesque scene where a concerned mother discovers flea-like little beasts crawling around an unsuspecting daughter’s scalp.
The origin of these line access and administrative fees, as well as state taxes infesting the teenage girl’s brother’s hair, are of course traced back to an AT&T-subscribing family, which should be amusing, but it’s not. No points for trying either.
To be perfectly frank (pun intended), we’re not sure exactly what Frankie, aka Mary Shelley’s literary creature, has to do with iDevices. Or the heartwarming holiday season. But often, when it comes to publicity stunts not involving silly celebrity cameos, Cupertino will try to randomly link a generic social message, corny music and/or cheesy short story to its always popular gadgets.
This time, the not-very-subtle “subtext” of Apple’s early Christmas commercial is “open your heart to everyone”, with gentle giant Brad Garrett of “Everybody Loves Raymond” fame playing, well, a gentle giant looking all frightening on the outside while wishing nothing more than to express his warm and fuzzy feelings inside to a non-torch-wielding mob.
It turns out a couple of strategically-placed colored light bulbs, a few clumsily-carried “Home for the Holidays” lyrics, and a courageous and helpful little girl are all a monster needs to earn social acceptance nowadays. I’m not crying, you’re crying!