It has already started to affect Snap's share price.
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It has already started to affect Snap's share price.
The post Snap hit by Apple’s App Tracking Transparency as ad revenue falls appeared first on Pocketnow.
Snapchat has decided to permanently suspend the account of Donald Trump after putting an indefinite ban on it following the Capitol Hill riots earlier this month. The suspension, which was first reported by Axios, comes after Twitter decided to boot the outgoing US president permanently off its platform as well for repeated serious policy violations.
“Last week we announced an indefinite suspension of President Trump’s Snapchat account, and have been assessing what long term action is in the best interest of our Snapchat community. In the interest of public safety, and based on his attempts to spread misinformation, hate speech, and incite violence, which are clear violations of our guidelines, we have made the decision to permanently terminate his account,” Snap said in a statement shared with Pocketnow.
READ MORE: Twitter has permanently banned Donald Trump |
Back in June last year, Snap put a stop to promoting content shared by Trump’s account in the Discover feed over material that was deemed harmful and posed a risk of inciting violence. However, Trump’s actions continued to violate Snapchat’s policies in the subsequent months, leading to the removal of his posts on multiple occasions.
The social media company tells us that its platform is built primarily for communicating with people, and not for the dissemination of false information and toxic rhetoric that could lead to unrest. While Snapchat joins Twitter in permanently banning Donald Trump, Facebook and Instagram have put his account on an indefinite suspension, at least until the transfer of power and the associated ceremony for President elect Joe Biden concludes.
Earlier today, Twitter chief Jack Dorsey shared some thoughts on Trump being banned on the platform and the kind of precedent it sets for other companies in a lengthy thread. “That said, having to ban an account has real and significant ramifications. While there are clear and obvious exceptions, I feel a ban is a failure of ours ultimately to promote healthy conversation. And a time for us to reflect on our operations and the environment around us,” Dorsey tweeted.
I believe this was the right decision for Twitter. We faced an extraordinary and untenable circumstance, forcing us to focus all of our actions on public safety. Offline harm as a result of online speech is demonstrably real, and what drives our policy and enforcement above all.
— jack (@jack) January 14, 2021
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Ever since TikTok gained a reputation for being the go-to short videos app, other companies have launched their own variant of the popular app. Instagram was one of the first social media apps to launch its own variant of TikTok, called Reels. Now, Snapchat is pulling the trigger and launching ‘Spotlight’, which is yet another app to showcase user-created videos. While it is not the first time Snapchat has highlighted videos from users, it is the first time that the company will feature them prominently in the app. Moreover, it has a trick up its sleeve to motivate users to create videos.
Snap will pay creators to post on the platform. The new section in Snapchat, Spotlight will surface vertical video content from users. It is focused more on memes and jokes instead of the day-in-the-life content Snap previously encouraged. These videos will be up to 60 seconds long and, as of right now, cannot be watermarked. Hence, you can’t just download viral TikTok videos and upload them on Spotlight. The new tab will show users what it thinks they might enjoy watching. The algorithm bases its decision mostly on what they have viewed in the past and how long they’ve watched.
To motivate users to post short-videos regularly, Snapchat says it will award $1 million between the most popular creators on the app per day through the end of 2020. This means, if you have a viral video on Snapchat Spotlight, you might earn a large chunk of the $1 million. In this, the number of subscribers won’t be taken into account. The awarded amount will be primarily based on unique views compared to other snaps that day. Further, you can continue to earn from your video if it’s popular for multiple days at a time.
Right now, Snap is launching Spotlight in 11 countries, including the US, UK, France, Germany, and Australia.
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Snapchat began testing a new feature called Sounds back in August, allowing users to add licensed music to their Stories and Snaps. However, the feature was limited to Snapchat users in Australia and New Zealand only, until now. Today, the company has announced that the Sounds feature is now widely available for users across the world. However, it is only accessible in the Snapchat app for iOS, as per a Variety report, with no information about its arrival on the app’s Android version. Here is Snapchat’s new Sounds feature in action:
In order to add music to their Snaps and Stories, users have to tap on the music icon in the top-right corner and pick one from a wide range of songs under the Feature Sounds list. Once they’ve selected a song, users can proceed with recoding their Snap or Stories. However, users also have the option to record the video first and then add a song to it.
Also, when users come across a Snap or Story with licensed music in the background, they can swipe up on it to see details such as album art, title of the song, and artist’s name. Plus, there will also be a “Play This Song” link that will let them hear the full track on their preferred music streaming platforms such as Apple Music, SoundCloud or Spotify.
The Sounds feature in Snapchat debuts with an exclusive preview of Justin Bieber and Benny Blanco’s latest track “Lonely” prior to its commercial release. Snap has reportedly signed licensing deals with major music labels such as Warner Music Group, Merlin Universal Music Publishing Group, Kobalt, and BMG Music Publishing to name a few.
In addition to letting users add licensed songs to their Snaps and Stories, the company is also testing a new feature that will let users add their own sound to their content. This feature will reportedly be released for all Snapchat users worldwide in the upcoming months.
Source: Snapchat
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In a bid to consolidate its foothold in the face of competition from TikTok and Instagram, Snapchat has launched a new feature that will allow users to add licensed music to their videos. The test is currently being conducted in Australia and New Zealand, but a wider release is on the table as well (via TechCrunch).
The new feature will let Snapchat users add music to their videos, both before or after the capture, and choose songs from what Snap calls a diverse catalog of music. To license all that music and bring it before users, the company has joined hands with some big music labels that include Warner Music Group, Universal Music Publishing Group and Merlin among others.
When users come across a Snap that has used licensed music as the background, they can swipe up on it to check details such as album art, artist name and song title. There will also be a “Play This Song” link that opens a Linkfire web view and prompts users to choose and listen to that song on their preferred music streaming platform which can be Spotify, Apple Music or SoundCloud among others.
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Snap stirred online furor after it released a weird and distasteful Juneteenth filter that asked users to smile and break on-screen chains. Soon after it was released, many Snapchat users took to social media and complained that the filter was offensive and ridiculous considering what Juneteenth truly stands for and its significance. Here’s the filter in action:
Soon after the outrage, Snap pulled the filter and tweeted an apology to users, claiming that the filter was not approved by the company’s review process prior to its release. The company assured that it is internally investigating the matter so that such incidents are not repeated in the future.
A source familiar with the matter told The Verge that a majority of the team responsible for creating a Snapchat Lens (or filter) is based in Ukraine, so they may not have been aware of its cultural impact and how it will be received by users.
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Snap has announced that it will no longer promote President Donald Trump’s account in Snapchat’s Discover section after finding that his recent Twitter posts incite violence. For the unfamiliar, Discover is the section where Snapchat promotes posts from renowned personalities and celebs, giving them more exposure by drawing user engagement.
“We are not currently promoting the president’s content on Snapchat’s Discover platform,” Snap noted in its statement. “We will not amplify voices who incite racial violence and injustice by giving them free promotion on Discover. Racial violence and injustice have no place in our society and we stand together with all who seek peace, love, equality, and justice in America.”
Trump’s Snapchat account will continue to exist, but his activities will no longer be shown in Discover. As for the posts that drew the penal action from Snap, it refers to a chain of three tweets shared on May 30, in which Trump said that the protesters “would have been greeted with the most vicious dogs, and most ominous weapons” if they crossed the White House fence.
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WhatsApp was spotted testing a “Delete messages” feature in its latest beta for Android (version 2.19.348). Check out the details!
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You can now get Snapchat's new Spectacles 3 to let everybody see the world through your perspective
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On today's Pocketnow Daily, we talk about pre-orders of the Samsung Galaxy Fold being canceled, a new foldable design and more.
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As of August 30, 2018, Snapchat will shut down the Snapcash feature. Users will be notified within the app, but the company didn't publicly explain its decision.
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On this week's show, Apple continues to ruffle feathers for the way it conducts business and gets away with it. Meanwhile, another dirty secret about Android slips loose.
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Despite the spectacular failure of the initially well-received Spectacles, Snap Inc. looks keen to release a second version soon, possibly followed by a third next year.
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Canada-based BlackBerry Limited may be out of the mobile phone-making business, but it's certainly not out of the tech company-suing business, setting its sights on Snap Inc shortly after Facebook.
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