A consistent UI across manufacturers is more important than custom skins

In war there are a few proven strategies, one of the more famous is “divide and conquer”. The theory goes that by separating the forces of your foes you can more efficiently deal with each group on its own, slowly whittling away at your opposition. Though not nearly as tragic as war in the traditional sense, when it comes to smartphones, tablets, and mobile technology, there is most certainly a war being waged. Instead of fighting for Rights, Liberty, or to acquire land, this spoils of this war are you and I… our personal information, our pocketbooks, and ultimately, our ...

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