The Amazon Fire Phone is a 4.7-inch smartphone running Amazon’s own Fire OS, which is a heavily modified version of Android. It does not have access to Google’s services and content, but relies on the Amazon Appstore and Amazon’s excellent selection of eBooks, magazines, movies and TV shows.

It’s heavily integrated with Amazon’s other services, including Amazon’s shopping service, thanks to Firefly, which uses the smartphone’s camera to identify objects for purchase.