HUAWEI brings GameAnalytics integration to game developers in its ecosystem

HUAWEI has lately introduced a host of initiatives for developers in its ecosystem, ranging from free advertising opportunities and offering them a higher share of revenue to providing them technical and business support at local levels. Now, the company has joined hands with GameAnalytics to help game developers gain access to vital metrics for growth. ]

The useful game analysis kit is free for all developers in the HMS ecosystem

Thanks to the partnership, HUAWEI is bringing GameAnalytics’ analytics software development kit to over 2.3 million developers across the globe. The best part is that the kit is free for all developers, and it allows for an easy integration process that takes only 15 minutes from start to finish. GameAnalytics is a renowned name in the domain, and its eponymous analytics tool is used by over 100,000 developers and more than 63,000 studios across the globe. 

Talking about the benefits of GameAnalystics’ kit, it paves the way for collecting, assessing, and furnishing some core performance metrics such as active user base, retention rate, raw playtime figures, revenue figures, level progression, and virtual currency to name a few. Developers making games for HUAWEI’s own app repository – AppGallery – can exploit access to this data to better understand their games’ performance and accordingly chart new courses of growth. 

“The partnership brings mutual benefits to both parties; Huawei can continue growing its ecosystem with more platform partners and further support the success of its game developers. Simultaneously, GameAnalytics can leverage Huawei’s technological capabilities, enhancing its Android SDK to support OAID (Huawei Ads Kit) across all mobile devices.”

Games are spearheading the growth of AppGallery

Game developers can exploit the metrics to analyse and chart new courses of growth

The latest collaboration with GameAnalytics comes at an opportune time and makes a lot of sense. Earlier this month, the HUAWEI announced that the volume of game distribution on AppGallery has gone up by 83%, and at the top of that growth spike are games. In a span of the past 12 months, the number of games available on AppGallery has also witnessed a growth of 500%.

But that’s not all, as the company’s focus on gaming has been an open knowledge. HUAWEI landed the free-to-play, multiplayer combat game – Dystopia: Contest of Heroes – for an exclusive debut on AppGallery back in November. In the same month, HUAWEI also launched a special grants initiative for games, which included an acquisition price pool worth €30,000 for the indie games community.

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HUAWEI details the multi-layer security approach it put in place for AppGallery

HUAWEI has rapidly been scaling the efforts to build the in-house HMS-backed AppGallery, and has been reaping some encouraging results lately. Today, the company touched upon the security and privacy aspect of its app repository, things that landed HUAWEI in hot waters in the first place and eventually led to stringent trade sanctions. HUAWEI says that it follows a multi-layer verification protocol to ensure both quality and security are adequately high for all apps listed on the AppGallery.

It starts with identity verification of developers and continues when their apps have been installed

In an official press communique, HUAWEI shed light on what it calls a ‘full-cycle security and protection system’ that kicks into action when developers register themselves to make apps for its platform and remains vigilant as their apps eventually reach the smartphones of users. To start, HUAWE requires details such as the real name of developers for the sake of identity verification and traceability.

READ MORE: HUAWEI makes big strides towards boosting its AppGallery ecosystem

And once their app is submitted, HUAWEI tests them thoroughly for malware, security loopholes, and privacy inspection, followed by real-world performance assessment and OS version compatibility analysis. Following a stringent test, once an app is listed on the AppGallery and users start installing it on their smartphones, the second phase of security checks begins.

From malware checks to real-world performance, apps on AppGallery go through it all

“Firstly, encrypted channels are used to transmit data to and from the app and the device and integrity and signature checks are carried out to prevent installations from being tampered with and ensure the legitimacy of the app,” adds the company. This is followed by an AI-driven threat assessment to ensure that users are safe from malware. The company also ensures that apps run in isolation and without any external interference, minimizing the chances of data theft and security breach.

AppGallery prioritizes privacy and user experience: HUAWEI

HUAWEI says that it also follows an age-appropriate rating system for apps to ensure a safe digital environment for young minds. This comes to life with features such as App Lock that requires strict identity verification by guardians, a private space feature that encrypts sensitive media stored on a device, and a Password Vault for securely storing log-in credentials. Moreover, biometric data is protected at kernel level to ensure the highest layer of safety assurance.

READ MORE: HUAWEI introduces AppGallery promotion to support businesses hit by the pandemic

The Chinese company says that it follows a transparent data collection policy and doesn’t store any user data in addition to what has been explicitly disclosed and for the sake of improving the user experience. One example of this approach having been implemented is the ability to access AppGallery as a guest without logging-in, thanks to a separate visitor mode.

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HUAWEI makes big strides towards boosting its AppGallery ecosystem

HUAWEI has lately done some impressive work at populating its HMS-backed AppGallery repository, thanks to a combination of massive spendings, initiatives for developers, and partnerships galore. Well, it looks like the troubled Chinese giant’s efforts are paying off, as app distribution, as well as the number of app distributors associated with its platform, have both gone up by almost a factor of two in a span of 12 months.

READ MORE: Huawei AppGallery adds mindfulness app Headspace

In an official press communique, HUAWEI revealed that the sheer volume of app distribution via the AppGallery has gone up by 83%. Talking figures, the company says that its application repository facilitated 384.4 billion apps distributed in 2020, which amounts to a growth of 174 billion compared to the previous year. And at the top of this growth spike are mobile games. Talking about games, HUAWEI says that the number of games available on its in-house Play Store-alternative has also recorded a growth of 500% over the course of the past year.

More importantly, HUAWEI notes that the number of registered AppGallery developers has now reached an impressive 2.3 million, which amounts to a 77% growth in the past 12 months that have seen the industry witness some major setbacks due to the ongoing global pandemic. As for the actual user base, HUAWEI tells us that AppGallery now has a 500 million-strong Monthly Active User (MAU) audience.

READ MORE: Huawei brings new AppGallery look to enhance the discovery experience

“It’s not just about quantity, and the fact that the number of apps integrated with HMS Core has more than doubled in one year shows that more developers are looking to Huawei’s on-device capabilities to drive innovation and provide better and more unique user experiences,” Zhang Zhe – Director of Global Partnerships & Eco-Development Business Development at Huawei Consumer Business Group – was quoted as saying.

HUAWEI has made some AppGallery splash lately

The company has lately upped the ante for growth. Back in November last year, the company landed multiplayer combat game Dystopia: Contest of Heroes for an exclusive debut on AppGallery prior to Google’s Play Store and Apple’s App Store. The company also introduced a support initiative for developers hit by the pandemic, offering them solutions such as app promotion, sliding banner ads, access to push notifications, and more importantly, letting them keep 90% of the revenue generated from ad-click.

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HUAWEI introduces AppGallery promotion to support businesses hit by the pandemic

Over the course of the past year, HUAWEI has launched multiple initiatives to support developers and businesses that are part of the AppGallery and its HUAWEI Mobile Services (HMS) ecosystem as a whole. Now, the company has introduced yet another program that aims to help businesses, specifically those involved in eCommerce, and other app developers that have been hard by the ongoing COVID-19 pandemic. “The campaign aims to boost and support brands and enterprises in a period marked by difficult market conditions for many businesses,” says the Chinese giant.

As part of the support initiative, HUAWEI will prominently advertise certain apps and platforms on the AppGallery’s “Collections” tab, a move that shall offer more exposure to those brands and their respective offerings. Additionally, qualifying businesses and app developers will have their products listed on sliding banners that can be seen on the home page. Plus, HUAWEI will also offer free advertising worth up to €2500 to enterprises and developers whose revenue stream has been hurt by the global health crisis.

Content providers can keep 90% of the revenue generated from ad-click

For those who seek to avail the benefits of HUAWEI’s latest initiative, they have until December 31st to sign up for the program and stand a chance to gain more exposure in the face of a 36 million-strong monthly active user audience of AppGallery across the European countries. The support program is available to e-commerce businesses from the CEE and Nordics region through December 2020.

HUAWEI says it has shortlisted three class of entities that can avail the benefits of its latest initiative – eCommerce brands and businesses without any presence on HUAWEI’s app repository, businesses that have apps available on the AppGallery and are willing to upgrade to the HMS ecosystem, and existing businesses whose apps are already integrated with the HMS ecosystem. As for the specific perks of HUAWEI’s latest support program, they are listed below:

More exposure, better revenue share policy and free advertising boost.

  • Top 5 inclusion in AppGallery’s ‘Collection’ tab which features on the Home Page and highlights themed or seasonal collections of apps
  • Sliding banner ad featuring the apps on the Home Page
  • Access to AppGallery’s ‘Gift’ tab, which allows businesses to make special offers to users
  • Access to Push notifications to make consumers aware of key messages and information
  • In-country technical support team for app integration and dedicated business support to optimize the experience in HUAWEI ecosystem
  • 5 or 10 days-worth of free advertising on AppGallery worth €250 per day

HUAWEI is also letting content providers keep 90% of the revenue generated from ad-click, which is significantly higher compared to the 70% cut they get from rival platforms such as Google’s Play Store and Apple’s App Store. HUAWEI is also making it easier to optimize the in-house Ad Kits that allows developers to monetize their service through ads by using strategies such as banners and ads in varied forms such as interstitial, roll and native to name a few. Among the brands that have already registered for the program are global food delivery service Bolt Food, Danish online takeaway portal hungry.dk and department store network Smyk.

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HUAWEI lands Dystopia: Contest of Heroes for an exclusive debut on AppGallery

HUAWEI has lately upped the ante when it comes to AppGallery, bringing more high-profile apps to its app repository, launching multiple initiatives to support developers, and expanding its reach at both local and global scale. Moving forward in the same direction,  HUAWEI has announced that it has collaborated with game development studio Beetroot Lab to launch the game Dystopia: Contest of Heroes exclusively on AppGallery for a worldwide debut. In doing so, HUAWEI has managed to offer the game exclusively to its own ecosystem of AppGallery users prior to its arrival on Google’s Play Store and Apple’s App Store.

You can choose between multiple characters own unique abilities and duke it out in online battles.

Talking about the game, Dystopia: Contest of Heroes is a free-to-play, multiplayer combat game set in a post-apocalyptic world with cyberpunk styling and eye-catching graphics. You get to choose between a wide selection of customizable 3D characters – each with their own unique ability – to build alliances, raid locations and build an empire. Aside from multiplayer battles and the main campaign story, there will also be multiple in-game tournaments where you can even play as famed mixed martial artist Conor McGregor. The game is set in a dystopian New York of 2065 and has reportedly been in development for almost three years before its debut on the AppGallery. 

What’s the strategy here?

“The benefit of launching a game on AppGallery first is that we will put the full force of our considerable marketing machine behind the game to boost its profile and quickly encourage downloads,” Wang Heng, Vice President of Global Partnerships and Eco-Development at Huawei Consumer Business Group (CEE and Nordics) was quoted as saying regarding the partnership. The goal is to build a dedicated base of Dystopia: Contest of Heroes players and promote it across HUAWEI’s own mobile ecosystem before it debuts on other app repositories and the competition for player base and revenue heats up. 

Dystopia Contest of Heroes characters

A success story originating from this strategy was New Zealand, where the game was soft-launched recently and reaped positive results. HUAWEI notes that 7% of users who installed Dystopia: Contest of Heroes were still playing it after 28 days, while the conversion rate to paid users touched the 5% mark in Tier 1 cities. 

Aside from providing technical support to Beetroot Labs in bringing the game over to AppGallery – which involved making everything from the sign-in experience to in-app purchases smoother for users using dedicated software kits – HUAWEI is also marketing the game heavily via multiple touchpoints in its software ecosystem. If you own a HUAWEI or HONOR smartphone with AppGallery on it, you can download Dystopia: Contest of Heroes from the app repository here and read more details about the game on the official Dystopia website.

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Moovit arrives on AppGallery as HUAWEI’s app repository continues swift growth

HUAWEI has continued to expand its in-house app repository – the AppGallery – at a brisk pace recently, thanks to partnerships with big names and offering lucrative incentives to developers. Months after adding three big names in the navigation apps domain – TomTom GO, Bolt and HERE Maps – to the AppGallery, HUAWEI has now brought Moovit to its very own app storefront. As of now, the Moovit app is available to download from the AppGallery on HUAWEI and Honor-branded smartphones. Additionally, HUAWEI is also offering a customized experience of Moovit’s services right inside the HUAWEI browser

Image: Moovit

Talking about the app itself, Moovit’s mobility services have a userbase of over 850 million people across 106 countries. The app presents itself as a one-stop-shop for all your urban mobility needs, offering users information such as bus and train timings, guiding them via maps, real-time transport schedules, live navigation, and service disruption alerts among others. Whether you’re taking a train or plane to ride a scooter for some part of the journey, the multi-modal navigation system in the Moovit app is there to help you. 

Here’s what Wang Heng, Vice President, Global Partnerships and Eco-Development at Huawei Consumer Business Group (CEE and Nordics), said about the arrival of Moovit app on the AppGallery:

As the leading urban mobility app, Moovit is a fantastic addition to the AppGallery and fully inclusive so everyone can use transport with confidence. Even amid the constantly shifting situation due to current safety measures, our customers can enjoy superior wayfinding wherever they happen to be.

A few of the features that will prove to be particularly helpful include real-time arrival updates, get-off alerts, bike docking station info and the ability to download maps as a PDF for offline viewing. Moovit claims to be the No. 1 mobility app in the world,  and with such a wide userbase under its wings, there certainly is some truth to back that claim. Moovit, which is now owned by Intel following an acquisition earlier this year, continuously finds itself on lists about the best transit and mobility apps. And to make sure that the app passes on its benefits to as many users as possible, it will be available in 45 languages

Image: Moovit

With the arrival of Moovit, AppGallery makes yet another case as a viable app repository that users can rely on, without missing out too much. A few weeks ago at the annual HUAWEI Developers Conference 2020, the Chinese giant announced that AppGallery now serves over 490 million users in more than 170 countries, and that app downloads reached 261 billion in the first half of 2020. Back then, HUAWEI reiterated that the top priority for AppGalery is to serve the diverse needs of users in different regions and offering them quality app services.

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HUAWEI Developer Conference 2020: All the landmark announcements and launches

The HUAWEI Developer Conference 2020 concluded a few days ago. But in terms of key announcements regarding new product launches and the company’s software ecosystem as a whole, this year’s dev conference was the most significant one.

HUAWEI launched the impressively thin and powerful MateBook X ultrabook, debuted the sleek HUAWEI Watch GT2 Pro, unveiled a new noise-canceling true wireless earbuds, and more.

But more importantly, the company talked in detail about its in-house cross-device operating system – HarmonyOS 2.0 – while detailing the advancements made with AppGallery and HMS core as a whole. It was essentially a flood of announcements, but here the most important ones that really stood out:

HarmonyOS 2.0

HDC 2020 served as the introduction platform for HarmonyOS 2.0, an updated version of HUAWEI’s homegrown OS that is faster and more functional. HUAWEI finally announced that Harmony OS is coming to smartphones next year (with SDKs planned to be released later this year), and will make its way to tablets and wearables soon.

It brings improved latency, high throughput, high reliability, and dynamic delay calibration to make cross-device file transfer more convenient, all thanks to the distributed data management system.

HUAWEI has also made major advancements in the area of security and privacy as well. HarmonyOS 2.0 relies on a versatile authentication portfolio that includes everything from facial recognition and fingerprint data to voice match and even heart rate data to grant access to system information and capabilities.

HUAWEI says it is also more efficient when it comes to collaborative meeting space and motion-control games. HUAWEI plans to fully open HarmonyOS for the dev community in October next year. 

AppGallery

HUAWEI also made major revelations talking about progress made when it comes to the AppGallery and initiatives being taken to welcome aboard more developers. The company revealed AppGallery now serves over 490 million users in more than 170 countries, app downloads reaching 261 billion in the first half of 2020, and that over 1.8 million developers have joined the ecosystem so far.

The company is also offering the dev community a ton of incentives such as marketing resources and more favorable revenue-sharing models to help them reach a wider audience, 360-degree support to developers ranging from ideation and development to distribution and operation management, as well as promotion opportunities for their apps via tactics like gift codes and offering rewards for downloading certain apps. 

EMUI 11

The next major upgrade for HUAWEI’s Android 11-based smartphone skin – EMUI 11 – also made its debut at the dev conference. Talking about new features, EMUI 11 introduces a customizable always-on display, a smarter multi-window interface that now lets users adjust the size of floating windows, and Multi-screen Collaboration 3.0 to easily share your smartphone’s screen on a PC and run up to three floating windows at once.

Users can directly edit files saved on the smartphone through the PC, and even take audio or video calls. The Notepad app has received a scan to create and Extract Text features, which allows users to pull text data from an image. Talking about privacy, users will now be able to remove data such as location, time, and device details before sharing it, while the memos can now be protected behind a PIN or biometric lock.

HMS 5.0

The Chinese giant also detailed v5.0 of the HUAWEI Mobile Services (HMS) Core which brings improvements in five key service areas – payments, ads, browsing, maps, and search. HMS 5.0 brings Computer Graphics Kit, Scene Kit, Accelerate Kit, AR Engine, and more such upgrades to offer an all-round performance improvement.

It also offers WidePlay DRM that offers copyright protections for music and entertainment apps and also ensures that AppGallery now connects with the HUAWEI Cloud. HUAWEI also talked about HMS Core’s advanced AR and ML capabilities to boost e-commerce, its gaming potential, and the advancements it brings in the domains of transport and navigation

HUAWEI MateBook X and MateBook 14 

HUAWEI launched the ultra-sleek MateBook X last week, introducing it as one of the thinnest laptops out there. It is smaller than a sheet of A4 paper and weighs just around 1kg.

It packs a 13-inch 3K display and draws power from Intel’s 10th Gen processors. It also supports 65W fast charging and is also the first HUAWEI laptop to come with Wi-Fi 6 support. 

The MateBook 14, on the other hand, is the more mainstream option and hence is also more affordable. It comes with a 14-inch 2K display and is powered by AMD’s Ryzen 4000 series processor. It features a pop-up camera that is hidden underneath a function button, supports 65W fast charging, and ships with the HUAWEI Share tech. 

HUAWEI Watch GT 2 Pro 

HUAWEI Watch GT 2 Pro

The HUAWEI WATCH GT 2 Pro is a looker, rocking a watch face that is made of sapphire while the watch frame is made from titanium. It supports 24-hour heart rate monitoring, all-day stress monitoring, and blood oxygen saturation (SpO2) monitoring, among other fitness-centric features.

It is claimed to last two weeks on a single charge and supports over 100 workout modes. It features a 1.39 inch AMOLED display and also comes with a 5 ATM water-resistance rating.

HUAWEI Watch Fit

HUAWEI Watch Fit

The company also launched the HUAWEI Watch Fit sports watch that features a rather larger rectangular display. It supports real-time heart rate monitoring, and blood oxygen saturation (SpO2) levels, can last up to 10 days on a single charge, and offers 5 ATM water resistance too. It packs a 1.4-inch AMOLED display with a resolution of 280×456 pixels, which translates to a pixel density of 326ppi.

HUAWEI FreeBuds Pro

In addition to smartwatches and laptops, HUAWEI also launched the FreeBuds Pro true wireless earbuds. They offer the in-house Dynamic ANC tech to recognize the ambient noise and negate it, providing a distraction-free music listening experience. Each earbud features two Bluetooth antennas to offer 360-degree signal coverage, while custom-tuned 11mm drivers handle the audio output.

The FreeBuds Pro also supports gestures such as long press to toggle the ANC mode, swipe to control volume, and pinch to control music playback. They are claimed to last 7 hours on a single charge, while the charging case adds another 23-hours of playback time. Plus, they can be connected with two devices simultaneously and offer a seamless switching experience as well. 

HUAWEI FreeLace Pro

Lastly, HUAWEI also launched the FreeLace Pro neckband-style Bluetooth earbuds that also offer Dual-mic Active Noise Cancellation for an immersive music listening experience. They feature a larger 14mm driver and an aluminum-magnesium alloy diaphragm to deliver punchy bass and a wide soundstage. They can be charged directly by plugging them via the USB Type-C port into a smartphone. The new HUAWEI offering is claimed to last an impressive 16 hours on a single charge with noise-cancellation enabled. 

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HUAWEI offers 6-months of free TomTom subscription via AppGallery

HUAWEI has made a slew of announcements related to its in-house app repository and the HUAWEI Mobile Services (HMS) core ecosystem during the ongoing HUAWEI Developer Conference 2020. The Chinese company partnered with TomTom to provide navigation services on its smartphones now that Google Maps is out of the picture, alongside a host of other popular alternatives accessible via the Play Store. Today, HUAWEI announced a useful incentive, as part of which, all AppGallery users will get 6 months of free TomTom subscription. This is definitely an attractive offer and aims to disrupt a market that is dominated by the likes of Google Maps and HERE among others.

To recall, TomTom currently offers its service via three subscription tiers – a basic plan that costs €1.99 per month, and then there are 6-month and 1-year plans that will cost users €8.99 and €12.99 respectively. So essentially, downloading the TomTom app from AppGallery will save you €8.99, and in return, you get access to TomTom’s premium services such as speed camera warnings, lane guidance, traffic monitoring, route searching, and locally downloadable 3D maps among others. It must also be noted that the app already offers a 30-days free subscription to users on a trial basis, which can later be renewed by users. 

For information’s sake, both TomTom Go Navigation and TomTom AmiGO apps are currently listed on the AppGallery. Yesterday, HUAWEI also revealed that the download rate for TomTom AmiGO went up by 22 times after partnering with HUAWEI for a marketing boost. And just in case you’re curious, TomTom assures that it doesn’t monetize user’s personal data, and that its navigation app offers a fully ad-free experience. And if you’re looking to purchase one of its subscription plans, TomTom has also integrated HUAWEI’s In App Purchase (IAP) kit that comes bundled with the HMS core to offer a secure and seamless payment experience.

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HUAWEI P40 Pro review rebuttal: new normal? (video)

Our original HUAWEI P40 Pro review can be found here.

A new normal — it’s a term that’s being thrown around a lot these days. And while I’m trying to work through all of the recent changes that have happened in recent months, it’s rather fitting that I’m using a phone that is a product of some radical changes for HUAWEI. One of the results is a high end smartphone that has been isolated from one of the main tools users across the world might wish they could access. So, what is it like adapting to this new normal?

Balanced elegance

Obviously the P40 Pro isn’t made available in the US, which is kind of a shame because plenty of manufacturers could glean a thing or two from HUAWEI’s design language here. I’ll just start with the hefty feel of the phone, there’s a good amount of weight that makes gripping the phone feel very secure. The weight is also balanced, which is interesting because the P40 Pro is actually a bit smaller than other phones I’ve used recently with even larger screens. We’ll get more into the various curvatures in a second, but the fact that the back has a curve too further smooths out the feel. And the shiny white backing is quite the looker, again taking on the design aspects of a point and shoot camera. Of course that big camera square in the corner is an eye-catcher, but for now I’m going to commend the camera bump for not protruding too much.

So let’s get to that screen, which really doesn’t cut corners. I mean that quite literally — you can see that the left and right sides as well as the top and bottom have curves, taking this edge display to another level. The corners are still there, making it look like the chassis is literally gripping or clamping the screen in place. There is a little bit of bezel all around and while we’re always aiming for a full screen display, having this little bit of black around the panel helps give the viewing experience a bit of contrast and likely helps the palm rejection.

Viewing experiences on the display are top notch, even though there’s no notch here. The cutout does literally cut into some content from time to time, which is a tiny nuisance alongside how some elements fall beneath the display corners. The pill cutout is pretty big due to three items: the camera lens, a depth sensor, and infrared. Aside from selfies, this all helps with face unlock, which is nice and fast here, especially with raise to wake switched on. There is also an in-display fingerprint reader that works fine, even if the sensor graphic seems a bit small.

HUAWEI P40 Pro review rebuttal

Scrolling through everything is at a nice 90hz refresh rate and at QuadHD resolution. Some displays are going above and beyond, but the P40 Pro OLED panel still sits right among the best. Even if my usual viewing experiences are somewhat limited — for obvious reasons — the ways I can still enjoy content come through very well. The same goes for games, though we’ll get to the app experience in a moment.

Overall, this might be one of the nicest looking and feeling high-end smartphones I’ve used in a while. It doesn’t try too hard in any one design aspect, especially the size, which leads to a pleasantly balanced start.

What’s inside that counts

There’s no denying that this phone is high on performance, thanks to the Kirin 990 which is the in-house 7nm processor complete with tried and true enhancements like GPU Turbo for gaming. Call of Duty: Mobile was sharp yet smooth as butter with all settings turned on. The 90hz refresh rate shined through, and it continues to even when just jumping around EMUI. Throw on top of that 8GB of RAM and 256GB of onboard storage. A 4200mAh battery isn’t super high on capacity but with all of the power modes that you can access in the battery settings, there are plenty of ways to get more time. Topping up is super fast, anyway — not only is there fast 40W wired charging, wireless charging can get up to 27W. Charging other items via reverse wireless is available, too. (Using this with the Pixel Bugs felt ironic, maybe even a little naughty…)

So let’s get into the cameras — I keep mentioning the ‘new normal,’ which is evident by the fact that I can’t show you everything this camera is capable of in the best ways. Imagine having this phone in some beautiful parts of the world, using the 50MP main sensor for the main shots, the 40MP wide angle camera for the tight spots, and the 12MP periscope zoom lens to compress that background and make subjects really pop. Even if 10x is possible with extra digital help, a lossless 5x is plenty of range to get some good close up shots. The good result of HUAWEI and Leica’s partnership seems to continue in the P40 Pro, as I’ve been able to get some really great photos around my house and neighborhood. I can only so many take pictures and video of myself making coffee, though. The pixel binned 12MP results definitely show how much more light and data can get in compared to just the full resolution 50MP shots via the Pro mode. This is a large sensor too, meaning the plane of focus is quite fine — notice how my fingers are very close together but aren’t all in focus.

HUAWEI P40 Pro review rebuttal

Night mode is expectedly good too, but I have to admit — the inherent pixel binning and multi-frame HDR capture of the auto mode does a pretty damn good job already in these scenarios. Best way I can describe it is that the Night mode does a better job of portraying that it’s actually night and not just a low contrast version of a real evening scene. Night mode definitely makes a difference once you get zooming.

The front facing camera is a 32MP shooter that gets sharp and detailed regular selfies, with the portrait mode putting in more work to blur the background and remove my freckles if the beauty mode is on. 4K selfie video is possible here, making this a viable camera for social media like TikTok. Beauty mode even works on front facing video, though it shoots the resolution back down to 1080p. And speaking of video, the main sensor does a great job of hitting all the right marks with great detail, smooth stabilization, and good autofocus. The wide angle sensor brings similar results even if its a fixed focus lens. Colors can get a little washed out, but the same filters that are available in the photo mode can be used in video, too — I kept everything at the Leica Standard setting, though. Plenty of fun can be had with this camera, including that super super slow motion video that is crazy impressive to see in action even if it’s 720p.

HUAWEI gets a lot right with the raw specs of this phone, and by and large they all translate to an experience that fits the premium. From the performance down to the capture quality, these are the parts of the P40 Pro that count and that some of us miss out on. That’s because the software is a totally different and impactful story.

The missing link

EMUI might not be everyone’s cup of tea, but I remember when this UI was a pretty rough way to use Android on the daily. Over time, HUAWEI got better at streamlining the look while maintaining many of the different features that gave it extra functionality. But now we’re in a situation where all that EMUI has achieved gets pulled back by a trade war that deprives this version of Android of a major foundational piece — Google. Jaime had to contend with this new normal with the Mate 30 Pro, and — spoiler alert — I basically agree with his assessment. 

HUAWEI P40 Pro review rebuttal

So, the way that I approached this phone started out simple: I would just rely on everything the phone has pre-installed because those are the obvious essentials. There might not be Google Photos, but HUAWEI Cloud provides a sizeable amount of free data storage. I wouldn’t have GMail, but there’s a mail app — and it uses the browser to do a Google login, so at least I don’t have to mess with any IMAP settings. The EMUI browser, by the way, is pretty smooth at accessing other web-based applications like YouTube, but of course you miss out on certain features such as background play or picture in picture. But that’s what happens when you’re a power user of such apps, which I understand is a bit more niche. For most people, this communication device will still have most of the tools required to get work and some play done.

That’s due to the App Gallery, HUAWEI’s long running app store that, to my delight, did have some of my other essentials. Some Chinese market mainstays are front and center, like TikTok and WeChat. I got Telegram for messaging peers and colleagues, HERE maps is now HUAWEI’s answer to not having Google Maps, and even games like Asphalt 9 and the Epic Games launcher were prominently represented. I do think that for most people there will be a bit of a curve toward achieving a proper workflow — especially if you’re used to a Google-based work-life balance. But the beauty of Android is that there are always alternatives — there’s even the Microsoft Office mobile suite in the AppGallery, for instance. Just like how a number of people say they would get a simple laptop for browsing and casual media consumption, pretty much any casual app user can get plenty done with the P40 Pro.

HUAWEI P40 Pro review rebuttal

If you need to get creative, there are places to acquire down the list of extra apps. The Amazon App Store got me Facebook and Instagram and surprisingly enough DDPYoga, and then I had to find APKs for other things like my password manager Dashlane and my calorie app LoseIt. A mix of both methods helped me get Call of Duty Mobile and War of the Visions — but one thing I realized is that apps or games that are otherwise behind a paywall in the Google Play Store will either need to be bought again if available in the Amazon App Store or simply no longer there.

Player three?

So I have to think that the necessary move to HUAWEI Mobile Services basically means that we have a somewhat new third category of smartphone. There’s iOS, there’s Google-powered Android, and then there’s not-Google-powered Android. That means if you’re coming from a Google backed phone, the P40 Pro will take a genuine adjustment and a bit of creativity to replicate previous experiences. Users who aren’t so reliant on Google for their work-life balance can still find the barrier of entry pretty low because there are plenty of apps, including those in the AppGallery, that get the same jobs done. We don’t know what the future holds for HUAWEI’s issues in the US and with Google, but for the time being, it’s worth hoping that the company can continue building their own ecosystem so that the best parts of this phone — design, performance, and cameras with Leica — can stick around.

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Huawei AppGallery expands worldwide on Huawei and Honor phones starting with the P20

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Huawei and Honor phone users looking for a “family-friendly app store specifically designed” for them should look no further. Say hello to the global AppGallery.

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