Fitbit Ionic: adidas edition launches at $330, lower-cost smartwatch in the works

Up for pre-order now, the $330 Fitbit Ionic: adidas edition goes directly up against the Apple Watch Series 3 Nike+. Next, Fitbit plans to unveil a smaller, cheaper smartwatch inspired by the OG Blaze.

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Ionic just one of several Fitbit items on sale from Amazon

As always, with the obscene breadth of Amazon, you'll find other Fitbit products on discount, though the savings will be more inconsistent than these sanctioned ones.

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‘Finalised’ Fitbit smartwatch gets another round of leaked renders ahead of impending launch

That troubled first full-fledged Fitbit smartwatch has to be around the corner now that its divisive design has been reportedly "finalised."

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Fitbit’s first ‘proper’ smartwatch needs more time to iron out production kinks

Similar in design to the fitness-centric Blaze, but with GPS support and extra smarts in tow, Fitbit's full-on smartwatch isn't ready for primetime yet.

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Amazon’s latest batch of Cyber Monday deals includes cool savings on Moto Z, Garmin and Fitbit wearables

After previewing 35 full days of mad Black Friday shopping, Amazon kicked off the “Turkey 5” deal bonanza with a sweet discount on a high-end VR bundle, quickly spreading the love to smartphone and wearable enthusiasts, then offering a sneak peek at “more than 75,000” marked-down products during the week of Cyber Monday.

Confused much? It’s probably best to live in the moment, and don’t hesitate to pull the trigger on an Amazon.com bargain whenever you can get it, not thinking about what might or might not be around the corner.

Especially today, when an unlocked modular Moto Z phone, complete with 64GB internal storage and a US warranty, costs $499.99 instead of $699.99. Outside of Verizon-locked and select Moto Mod bundle promotions, this is most definitely the 5.5-incher’s lowest price yet, unlikely to go any lower in the near future.

The same pretty much goes for a number of intelligent Garmin and Fitbit wearable devices, including the $45 Vivofit 2 ($25 off), $160 Forerunner 225 (30 percent or so off), $60 Flex 2, $77 Charge HR, $85 Alta, and $128 Blaze. Then there’s the 16GB Moto G4 Plus (non-Prime-exclusive), available for $200 after a limited-time $50 trim, $179 Asus ZenFone 3 Laser (20 bucks off), and of course, a bunch of lightning deals coming “as often as every five minutes” all week long.

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Amazon offers great savings on select Fitbit, Garmin, Withings and Samsung wearables

While so many major US retailers have been kind enough to share, preview and detail their full Black Friday deal collections well in advance of the year’s biggest shopping days, Amazon kept almost everything a secret until its discount avalanche began earlier today.

Hopefully, you saved a couple of hundreds of dollars in the bank after stocking up on VR gear and home entertainment products, because that Sony Xperia XZ goes perfectly with a $200 black leather Huawei Watch. Or a $149 Samsung Gear Fit 2, marked down from $180.

For an extremely limited time, you can also buy some stylish Withings smart trackers on the cheap, including a $70 Activité Pop and $90 Activité Steel. Or you can settle for an arguably uglier Withings Go, available at just $40 after a massive $40 rebate.

But if it’s a low-cost wearable from an early market leader you prefer, there are Fitbits on sale setting you back as little as $69 (the Flex 2), and as “much” as $150 (Blaze). $99 gets you the Fitbit Alta (previously $130), while the Charge 2 goes for $129 instead of $150.

Last but not least, check out the $40 Garmin Vivofit, $70 Vivosmart HR, and $99 and up Vivomove, sold at $10 to $80 discounts. ‘Tis the season to procure ultra-affordable wearable gear!

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Fitbit enjoys another quarter of sales and revenue growth, as well as wearable domination

The smartwatch market is shrinking, with both Apple and Google’s Android Wear hardware-making partners to blame for their delay in renewing last year’s designs, but the wrist-worn tech industry remains kind and giving for at least one key player, ...

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Study alleges Fitbit’s heart rate tech is wildly inaccurate, ambiguous and ‘all over the place’

It looks like activity tracker pioneer and wearable market leader Fitbit has much more important things to worry about than declining profits and prospectively stagnating sales, as a class action lawsuit filed a few months ago may end up greatly harming ...

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Fitbit beats Q1 2016 revenue expectations, selling nearly 5 million devices

However Apple might try to spin the numbers, focusing on profits and margins rather than actual sales, there’s no denying Fitbit continues to reign over the fledgling, slowly growing wearable market with an increasingly diverse portfolio of ...

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Fitbit Blaze smart fitness watch officially goes on sale for $200

The currently undisputed but outlook-wary wearable champion of the world is looking to turn the page to a new chapter in the company’s product lineup evolution, with a device that aims to bring the best of smartwatches and fitness bands together.Billed as a “smart fitness watch” rather than a full-fledged smartwatch or basic activity tracker, the Fitbit Blaze rolled on the Las Vegas stage for a glitzy CES introduction back in ...

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