Sacha Baron Cohen spoofs Apple to promote Borat upgrade, ‘The Brothers Grimsby’

Innovator. Visionary. Prophet. Words once used to describe Apple co-founder Steve Jobs by his devoted iFans, and now associated with the creator of “Ali G”, “Borat” and “Bruno” in a Cupertino-parodying publicity stunt for a new feature length comedy called “The Brothers Grimsby” or simply “Grimsby.”Before shouting blasphemy however, you should check out the surprisingly tasteful and subdued film ad. In it, Sacha Baron Cohen channels his inner Jony Ive and Tim Cook, unveiling to a familiar hall of enthusiastic followers his most likable, idiotic character yet.But “The ...

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