Deeming the US this ultimate indicator of brand recognition and even product quality remains a common misconception among tech consumers worldwide, many of which believe Americans put impartial device functionality and productivity above affordability when making an informed buying decision.But while iPhones and high-end Samsung Galaxy handhelds are generally preferred over everything else, despite their extravagant costs, it appears cheap activity trackers command the budding local wearable market.Kantar Worldpanel claims the prevalent US popularity of Fitbits has little to do with the ...
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