Here’s how OnePlus plans to benefit from the Hasselblad partnership

Posted on by Prakhar Khanna

Today, OnePlus announced that it will be launching the OnePlus 9 series on March 23. The launch will be live-streamed at 10:30 AM ET / 2:00 PM GMT / 7:30 PM IST. Ahead of the launch, OnePlus has detailed its plans of how it plans to benefit from the Hasselblad partnership. The brand has announced that the two companies have already been cooperating on the revamped camera system – Hasselblad Camera for Mobile – for the new OnePlus 9 Series.

OnePlus has also announced its plans to invest more than USD 150 million over the next three years “to further build out its mobile imaging capabilities in its ongoing pursuit of delivering the best smartphone camera experience for its users.” Through the new R&D collaboration, will work together to deliver “vastly improved camera systems” on future OnePlus smartphones – starting with the OnePlus 9 series. As per the official release, the OnePlus-Hasselblad partnership will continuously develop over the next three years.

OnePlus 9 Pro Hasselblad
OnePlus 9 Pro (Twitter / @Dave2D)

With the OnePlus 9 series, the company plans software improvements including color tuning and sensor calibration. Further, the collaboration would be extending to more dimensions in the future. The first and most technically challenging, outcome of this collaboration is advanced color calibration. The new color solution – Natural Color Calibration with Hasselblad – aims to bring more perceptually accurate and natural-looking colors to photos taken with OnePlus flagship cameras.

There is a new Hasselblad Pro Mode as well. It will bring Hasselblad’s sensor calibration to a smartphone for the first time. Theoretically, it should result in accurate and natural colors for better post-editing. This mode will include a new interface based on Hasselblad’s image processing software to give users an authentic Hasselblad look and feel. It will allow you to adjust ISO, focus, exposure times, white balance, and more. Users will also be able to use 12-bit RAW format for even richer colors and higher dynamic range.

As part of the USD 150 million strategic OnePlus-Hasselblad partnership, the Chinese brand plans on further developing four major research and development labs around the world, including two innovative imaging labs based in the United States and Japan. Lastly, it will also develop new areas of smartphone imaging technology for future OnePlus camera systems. These include a panoramic camera with a 140-degree field of view, T-lens technology for lightning-fast focus in the front-facing camera, and a freeform lens – to be first introduced on the OnePlus 9 Series – that practically eliminates edge distortion in ultra-wide photos.

Hasselblad believes in the power of images and our mission is to continue pushing the boundaries on imaging technology. With this in mind, Hasselblad is determined to work together with OnePlus, an innovative company that shares the same vision and passion for technology. By partnering with OnePlus, we hope to put Hasselblad’s iconic design and outstanding image quality in the hands of more people and share our passion for incredible photography.

Jon Diele, Vice President, Hasselblad.

With OnePlus’ top-of-the-line hardware and computational photography and Hasselblad’s rich aesthetic knowledge in traditional photography, I am confident that the OnePlus 9 Series will be a major leap forward in our ability to deliver a premium, flagship camera.

Pete Lau, Founder and CEO of OnePlus

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OnePlus 9 arrives on March 23 armed with custom Sony camera sensor

Posted on by Prakhar Khanna
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OnePlus was long rumored to launch its next flagship earlier than usual. Now, it has gone ahead and announced that the company will be launching the OnePlus 9 series on March 23. The series is tipped to include three models this time around – OnePlus 9R, OnePlus 9, and the OnePlus 9 Pro. The CAD renders, specs and pre-order details have leaked online.

The OnePlus 9 series launch event is set to take place on March 23. It will be streamed online at 10 AM ET / 2 PM GMT / 7:30 PM IST. OnePlus has also announced that its next flagship series will sport a custom Sony IMX789 sensor. It is touted to be the “largest and most advanced main camera sensor ever on an OnePlus device.” The sensor was tipped to be in development with OPPO and was rumored to be first seen on the OPPO Find X3 Pro.

The largest and most advanced main camera sensor ever on an OnePlus device

The Sony IMX 789 custom sensor will support 12-bit RAW, and it is said to be up to 64-times more colorful than before, delivering more dynamic and vibrant colors in pictures. This development would allow professional photographers more room for additional post-editing. Moreover, the Hasselblad Camera for Mobile (set to be announced with OnePlus 9s series launch) will also offer improved HDR video recording, as well as support for capturing 4K 120FPS and 8K 30FPS video.

OnePlus 9 series launch
Image Via: ITHome

The OnePlus 9 is rumored to feature a 6.55-inch display with support for a 120Hz refresh rate. It could be HDR-ready and have a 2400 x 1080p (Full-HD+) pixel resolution on its 20:9 panel. In contrast, the OnePlus 9 Pro is tipped to feature a QHD+ display with a resolution of 3120 x 1440 with a 120Hz refresh rate. The OnePlus 9 is tipped to sport two 48MP sensors and a 16MP selfie shooter. The device is touted to pack a 4,500mAh battery. The color options were recently tipped ahead of the OnePlus 9 series launch.

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OnePlus 9 series will consist of not two but three phones

Posted on by Prakhar Khanna

OnePlus is said to be working on unveiling the OnePlus 9 series earlier than usual next year. It could launch its next flagship in March 2021. We were expecting the Chinese company to launch two models, the vanilla OnePlus 9 and the OnePlus 9 Pro. Now, a report claims that the company is working on three OnePlus 9 models. It could launch the OnePlus ‘9E‘ alongside the two regular variants.

The latest development comes from tipster Max Jambor, who took to Twitter to tweet his Voice post.

The tweet is accompanied by an image that mentions the names of upcoming OnePlus 9 series smartphones. In his post, he goes on to write that OnePlus is trying a similar approach to Samsung by offering a device in every segment. As for the OnePlus 9E, it is still unknown if it sits ahead of the vanilla variant in terms of price or is a budget offering.

It is still unknown if the OnePlus 9E sits ahead of the vanilla variant in terms of price or is a budget offering.

Recently, images of OnePlus 9 Pro were leaked online. It is likely to feature a glass rear panel and a redesigned camera module that shares some similarity with the one present on the OnePlus 8T. The camera module has a contrasting glossy finish compared to the rest of the rear panel. It consists of four cameras out of which, two of the lenses are disproportionately larger compared to the rest of the two cameras. The OnePlus 9 Pro is also said to come equipped with a 120Hz refresh rate. The single selfie camera is positioned in the top-left corner of the display. The OnePlus 9 Pro’s display will reportedly measure 6.7-inch, and be powered by the upcoming Snapdragon 875 SoC.

That said, we don’t have any information about the OnePlus 9E at the moment. However, we expect more leaks to emerge as we head towards the March launch.

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