Deals With Carriers Are Hurting Nokia’s Lumia Lineup

Smartphone names, as a rule, are pretty awful. Some manage better than others, yet for every iPhone 5, there’s another HTC Droid Incredible 4G LTE. There a number of things a company can do to make things work, including keeping things simple, using descriptive terms where appropriate, and making it clear where devices fall as part of a larger lineup. Nokia’s been skating around a real promising idea with its Lumia models, ditching a lot of the confusing branding we ...

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