Is Cross Platform App Development a Good Idea?

Smartphones without apps aren’t very “smart”. Unfortunately apps and smartphones fall victim to the classic chicken-and-the-egg conundrum: which came first? Without apps, a platform isn’t very appealing and won’t be picked by many users. Without a lot of users on a given platform app developers won’t devote much (if any) time to writing apps for said platform. Microsoft found themselves in exactly this situation when they abandoned Windows Mobile in lieu of Windows Phone — and went from a bunch of apps to none overnight. Despite Windows Phone ...

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