What the heck is HTC thinking with the Zara?

Every time I sit down to write about HTC, and the latest misstep the company’s taking, I feel compelled to point out my generally positive feelings for the manufacturer – ever since the HTC Dream, I’ve associated the brand with platform-leading Android hardware. Of course, HTC sure seems to have put out a concerted effort in the years that followed to sully that image, but the last year or so has been building up to a period of contrition for the company; it really seemed to get the message behind why users weren’t sticking around, and had me believing that it was ...

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