Covid-19: It is risky for companies to put all production lines in one country

Relocating manufacturing lines to another country is never an easy decision and manufacturers don’t move production lines simply under the government’s guidance.

Due to the rising trade war tensions between the US and China, and with many countries blaming China for the outbreak of Coronavirus, the Japanese government is releasing 220b yen direct loans to support manufacturers to move back to Japan from China and another Y23.5b to move to other countries in South East Asia and India.

Imports from Japan’s biggest trading partner were down by nearly 50% in February as facilities in China were closed due to the pandemic.

Asia controls 52% of the world’s manufacturing output in 2018, followed by Europe with 22%, the US with 18%, Latin America with 5%, Africa with 2% and Oceania with 1%.

Country-wise, China’s contribution was $4tr, followed by the US with $2.3tr, Japan with $1tr, Germany with $806b, South Korea with $459b, India with $412b, Italy with $314b, France $270b, the UK with $253b, Indonesia with 207b and Russia with $204b.

Flora Tang, research analyst at Hong Kong-based Counterpoint Research, told TechRadar Middle East, said that relationships between countries are complexed for sure and personal blames on China by some Japanese politicians don’t represent for deterioration of China-Japan relationship officially.

“Conflict of interests between China and Japan over specific issues doesn’t mean the shutdown of cooperation in all areas such as economy, academic, healthcare, counter-terrorism, environment protection, and more.

“I think it a tactic to stimulate the domestic economy, the domestic manufacturing industry and employment under the gloomy economic outlook during the Covid-19 crisis. It’s also a strategy to drive diversification of manufacturing lines globally, to avoid over-dependency on a single country,” she said.

Moreover, she said that the US government has encouraged companies to move production outside of China since 2018 and 2019, yet Tesla just built a new factory in Shanghai.

The Chinese-based “Fuyao Glass Industry Group” is expanding the scale of its factory in Tennessee under the China-US trade tension.

China still has competitive advantages

“Companies will consider a mix of factors before locating a manufacturing centre, including labour and operation costs, local manufacturing efficiency, cross-border tariffs, distance/transportation to their targeted end markets, the integrity of local supply chain, and more,” Tang said.

So far, she said that China still has the comparative advantages in various parameters, given the complete domestic supply chain ecosystem and the market size of 1.4 billion consumers.

“I think companies which have had the intention to relocate factories outside of China will accelerate the progress under government’s stimulation plan, and those which have never considered it before might not go-ahead to take the risk,” she said.

Tang expects that some high-tech factories might go back to Japan or move to Taiwan while India, South East Asia, Brazil and Mexico can be the lucrative options for setting up of new assembly lines, depending on where the end markets are located.

Recent reports said that more Korean companies are pulling out of China and are looking for ‘favourable’ nations like India and it is set to become a “manufacturing base” for Korean companies for their global markets.

Tang said that diversification of manufacturing lines to spread risks and maximise profitability is what companies are always doing despite outbreak or not of the pandemic.

“Oppo, Vivo and Xiaomi have been expanding their factories in India while Huawei plans to invest $800m to build a new smartphone factory in Brazil,” she said.

The research firm expects a fall in the global manufacturing this year due to shutdown of factories, as well as weakened market demands, during the period of lockdown in China, India, US, Europe, SEA (Malaysia and Vietnam), Latin America (Argentina), and more.

“It will fall in not only China but globally. It’s a disaster for the entire human being. We have adjusted down the year-on-year growth for 2020 global smartphone shipments by about 7% in early March, and we will continue to adjust the number based on how the Covid-19 pandemic will evolve,” Tang said.

Lots of uncertainties exist

As for the scale of factories that will move outside of China post the Covid-19 crisis, Tang thinks that there are lots of uncertainties given the current situation and companies may consider new parameters when evaluating their investments.

“These factors might not value a lot for companies before but they must evaluate now such as the public health system of a country and government’s ability to efficiently control a public crisis such as the Covid-19. So far, East Asian countries and regions including South Korea, Taiwan and mainland China are controlling the spread of the pandemic well, while the situation appears more unstable in the US, some Europe countries and emerging markets,” she said.

Even though the pandemic first outbroke in Wuhan, she said that no one can ensure that similar virus will never happen in any other countries in the future.

“When this possibility exists, companies must be more prudent in decision making. What if next time a similar virus outbreaks in an emerging country? Can the government there control it as efficiently as the Chinese government? What damages will the crisis bring to my business, if local governments fail to handle it well? These are some of the questions companies need to think about,” she said.

“What we can hope is the virus is gone and all countries back to peace soon. One thing that I anticipate is a slowing globalisation progress post the crisis, and countries will try to move manufacturing lines back domestically as more as possible,” she said.

Under today’s international political context, she said that it will be risky for any globalised companies to ‘put all production lines in one country’ and this refers to not only in China.

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Future of cybersecurity will depend on risk and trust factors

With remote working strategies and digital platforms increasingly becoming the norm, organisations are more vulnerable to cyberattacks than ever before.

The adoption of mobility, cloud and internet of things has increased the attack surface. Ransomware, cybercrime and state-sponsored attacks are becoming normal events and causing major disruptions at eye-widening costs and severe reputational damage.

Faced with daily security incidents and inadequate responses, consumers, citizens and partners are beginning to question their trust in technology, businesses and governments.

 “Trust is the new agenda of CEOs and it is related to data, where we use the data, how we use the data and how much of the data we create. The world is digitally and rapidly advancing to the third platform [mobile, social media, cloud computing and big data],” David Reinsel, Senior Vice-President for IoT, mobility and security at International Data Corporation (IDC), said.

The second platform was pretty straight forward, he said, with client-server model - PCs, LAN and internet.

But the third platform exploded the number of connected things, the amount of data being produced and the amount of data needing protection.

By the end of this year, IDC predicts that there will 39,000 corporate data centres globally trying to manage data created by more than 31b internet of things using 7m edge locations.

“This complicated ecosystem of core edge endpoints will have three main pillars – the data being created and processed, the network along which the data travels and the applications that will use the data to deliver AI, data to inform real-time decisions and drive autonomous vehicles.

“Data will be so integrated into our lives that it needs to be protected and trusted. The problem is most of the data that needs to be protected is not protected,” he said. 

By 2020, 59 zettabytes of data will be created worldwide. Out of that, 54% of the data will not be protected and needs someone to protect it.

Protecting privacy of digital assets

“This is an issue that impacts trust. Protecting the privacy of digital assets by anticipating, identifying and containing risks is critical to mitigating these crises,” Reinsel said.

IDC expects that within the next five years, 25% of security services spending will be devoted to ensuring the trust framework and these frameworks must be opened to broad participation with transparent, governance and compliance guidelines.

Implemented correctly, he said they will assure to end-users and regulatory bodies alike.

To restore a sense of trust, he said that security must become a fundamental pillar of the organisation and sit at the very core of the digital transformation process with threat management, vulnerability management and identity management, all working in tandem.

IDC defines trust as the condition that enables decisions to be made between two or more entities that reflect the level of confidence (risk and reputation) between parties.

Reinsel said that breaches are one of the factors that erode trust.

Target was fined $292m, British Airways with £183.39m and Yahoo! with $85m for security-related issues while Google with €1.5b, Uber with $148m and BP with $65b for other trust issues.

Kaspersky research has shown that personal identifiable information is the most frequently targeted type of data amongst cybercriminals (40%) and 29% of companies surveyed experienced issues with attracting new customers after a data breach.

“We have an issue with trust and today, it is harder than any other time to know what is real or fake. It is easy to fake,” Rensel said. 

Samsung’s AI Centre and the Skolkovo Institute of Science and Technology has created an ability for static images to become live and like a real human being (deep fakes).

“This [deep fakes] poses a major problem,” Rensel said.

Need to create 'Chief Trust Officer'

By 2025, IDC believes that new media enterprises will invest 1% of advertising revenue for auditing and rating services based on blockchain, AI, digital rights management to guarantee the veracity of their information.

However, Rensel said that one of the things that build up trust is radical transparency, allowing partners and customers to see what is behind the curtain.

The future of trust, he said lies in five pillars – security, risk, compliance, privacy, and social responsibility and ethics.

“Customers are watching how a business behaves. How we leverage the trust is that matters. Continually validate the risk status of your organisation to ensure risks are consistently identified, addressed and mitigated,” he said.

He urged organisations to create a "Chief Trust Officer” position that can drive trust roadmap and provide governance across all functional areas that relate to trust including physical security, cybersecurity, risk, compliance, legal, privacy protection and finance.

“Begin work on your corporate trust programme now. We know that the change is coming and the future of trust is ahead of us.  Best is to drive and affect the change before the board of directors dictates the change,” he said.

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CFOs in UAE feel heat from financial impact of Covid-19 more than others in Middle East

Chief financial officers (CFOs) in the UAE are most concerned about the financial impact of Covid-19 rather than other countries in the Middle East, a new survey by PwC shows.

The first edition of the Covid-19 CFO Pulse Survey shows that the majority of Middle East CFOs believe the pandemic has the potential to significantly impact their business operations and decrease the revenue or profit of their organisation. 

67% of CFOs in the Middle East believe that Covid-19 has the potential to impact while 77% in the UAE are more concerned and 45% in Saudi Arabia feel the impact is limited to specific areas of their business.

“Businesses all around the world are adjusting to working remotely, and although they are prioritising financial security in the short term, CFOs still have an eye on the likely acceleration of transformation in areas such as customer experience, digital and cybersecurity in the post-Covid-19 era,”  Stephen Anderson, Middle East Strategy and Markets Leader, PwC Middle East, said.

However, he said that cybersecurity and privacy concerns are surprisingly low across the board - perhaps indicating that many organisations are still in the initial ‘mobilise’ phase of response - dealing with the immediate concerns around the availability of cash.

About 78% of CFOs are expecting a decrease in revenue as a result of the pandemic while 9 out of 10 executives in the UAE are expecting a decrease in revenue or profits and more than half are concerned about the potential for a global recession.

Executives looking to cut costs are most likely to consider cost containment and deferral or cancellation of investments particularly on capital expenditure while more than half of them plan to take advantage of government support programmes, but this varies greatly by country.

“Business implications of Covid-19 include cost-cutting where Middle East CFOs will focus on cash flows in the weeks and months ahead and are most likely to consider cost containment measures to protect the future of their business. 92% of CFOs surveyed in the UAE are looking at such cost reduction strategies compared to 82% in Saudi Arabia,” survey reveals.

It also revealed that 83% of CFOs across the region are deferring investments by firstly reviewing their capital expenditure, followed closely by business operations and workforce. Such measures will free up some reserves, giving CFOs some breathing space as the situation continues to develop.

Despite their concerns, Anderson said that CFOs in the Middle East are expecting to get back to normal sooner rather than later; pausing or delaying investments instead of cancelling them altogether. The majority expect their business to return to business as usual within three months if Covid-19 were to end today.

“CFOs in the UAE are a little less optimistic, however, with a far higher proportion expecting a longer recovery timeline of 6-12 months when compared to their regional and global counterparts,” he said.

The immediate impact has forced CFOs to closely look at their operating costs, especially their workforce fixed costs.

"Having access to real-time quality information is one of the main challenges facing CFOs as they look to make informed decisions in unprecedented business disruption. Having a view on short term liquidity will inform the CFO of what measures to take around cost control and cash conservation, and when to take them,”  Mo Farzadi, Business Restructuring Leader at PwC Middle East, said.

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Why venture capitals attracted to the UAE should take a trip to Abu Dhabi

Abu Dhabi is fast developing into an essential global hub for innovation in financial technology and many other important industries by encouraging investment and supporting startups to attract change-makers from every industry to the Emirate.

Bridging cultures and continents, Abu Dhabi is the capital of the UAE and stands at an intersection between Europe, Asia, and Africa.

Aware of the need for economic diversification and the cultivation of professional talent across multiple industries, the government has taken many proactive and far-reaching measures over the past decade.

John Hensel, Chief Operating Officer and Chief Revenue Officer at the US-based blockchain-based financial and regulatory technology company Securrency, said that the UAE, today, has not only shifted towards a knowledge-based economy but has also committed to transitioning to a low carbon economy, developing policies and initiatives to reduce emissions.

Securrency arrived in Abu Dhabi in 2017 and entered the Abu Dhabi Global Market (ADGM) Regulatory Sandbox to innovate fintech solutions.

Out of the top six venture capital (VC) investments in the Middle East in the first quarter of 2020, Hensel said that four were in the UAE, amounting to $173 million from investors around the world.

According to startup data platform MAGNiTT, the UAE maintained its dominance as the highest recipient of venture funding (60% of all deals) in 2019 at $426m

While investment activity is expected to slow as the world grapples with Covid-19, Hensel said the UAE is well-positioned to brace for impact.

“Abu Dhabi has successfully pivoted to become a global forerunner in aerospace, biomedical, tourism, manufacturing, agriculture, aquaculture and a host of other emerging industries – including the financial services space,” he said.

Moreover, he said that many graduates of New York University Abu Dhabi and Khalifa University have gone on to contribute to technological developments such as blockchain and artificial intelligence (AI), helping to bring Abu Dhabi to the forefront of global innovation.

Vibrant entrepreneurial spirit

As investors are forced to re-examine the longevity of companies and the ability for operations to continue amid the coronavirus pandemic, Hensel said these emerging technological developments may provide a valuable market opportunity that can stand the test of these uncertain times.

“Mitigating risks under the abundant resources, the education system is just one aspect attracting a flurry of businesses and investors,” he said.

WisdomTree Investments (WTI), a provider of Exchange Traded Funds (ETF), Exchange Traded Products (ETP) and asset management services with over $64b in Assets under Management (AUM), led Securrency’s Series A along-side the Abu Dhabi Investment Office (ADIO). 

Hensel said that an incredibly vibrant entrepreneurial spirit is evident throughout the business community of Abu Dhabi.

Supported by Abu Dhabi’s Ghadan 21 stimulus programme, the Hub71 accelerator community has succeeded in attracting 39 startups from eight different countries, VC funds and big tech players including Microsoft for Startups, Amazon and SenseTime.

After opening its doors just over a year ago, Hub71 has thrived and recently set a target of attracting 100 ventures by the end of 2020.

Funded by Mubadala, SoftBank Vision Fund, Microsoft and Abu Dhabi Global Market, Hub71 is dedicated to supporting startups even in the face of economic adversity.

Presenting vast investment opportunities

“As economic turbulence induced by the pandemic impacts businesses worldwide, Hub71 is implementing measures to accommodate companies remotely, showcasing the nurturing and flexible business culture,” Hensel said.

Moreover, he said that Abu Dhabi will weather the pandemic and emerge stronger than ever when financial markets ultimately rebound.

“Years of development and industry collaboration have reinforced the business community to withstand this current period of volatility. Undeterred by the pandemic, VCs are encouraged by the entrepreneurial appetite - asserting that resilience and more active portfolio management are of crucial importance when the financial system is under strain,” he said.

Furthermore, he said that the regulatory frameworks, investor protection, and tax incentives all play a huge role in creating Abu Dhabi’s optimal ecosystem for investment.

“VC investment has been surging in the UAE, and while not yet fully developed, it presents vast opportunities for global investors,” he said.

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Covid-19 deals major blow to startup investment deals in Mena in March

The number of investment deals in the start-up space in the Middle East and North Africa (Mena) saw a steep drop of 67% year on year in March due to coronavirus outbreak amid a 2% increase in year-on-year funding in the first quarter of the year.

The startups raised $277m in the first quarter of this year compared to $271m a year ago, with several startups raising large funding rounds in January and February, including Kitopi ($60M), Vezeeta ($40M), and SellAnyCar ($35M).

According to the region’s largest startup data platform MAGNiTT, the number of investment deals in the first quarter of this year stood at 108, registering a fall of 22% when compared to 138 a year ago.

Philip Bahoshy, founder and CEO of MAGNiTT, said that the sector will most likely not see the full impact of Covid-19 on the venture funding space for a few months.

 “It is very challenging to know exactly how Covid-19 is going to be in the next couple of quarters.  We anticipate that investors will look into supporting their portfolio companies that may be challenged; there is going to be new opportunities that are going to arise out of the situation and investors that have cash are going to invest in opportunities; valuations are going to have a correction as people will not have high growth rates in this environment as they would have previously and this, in turn, is an investment opportunity for investors,” he said.

He added that the second quarter will see a slowdown in overall deals and investments.

Profitability challenged

“Some VCs have already raised funds and are looking to deploy the capital in the next couple of months and a lower valuation is good for the ecosystem. The pool of funds may be smaller but VCs are looking to invest where they can as part of business continuity,” Bahoshy said.

2019 was another record year for the region with the number of deals increasing by 31% from 2018 to 564 in 2019 while funding increasing by 13% to $704m last year, excluding previous mega deals in Careem and Souq.

Uber acquired Careem for $3.1b while Amazon acquired Souq for $580m.

Bahoshy said in January that more than $1b is expected to be invested in regional startups this year as they look to raise growth capital and also fuelled by government initiatives and matching programmes to support startups in the region.

He said that profitability will be challenged as people are not investing as they used to and “we may see a flattening in the number of deals this year and a decrease in the total value of investments”.

The Dubai-based female-founded luxury e-commerce platform - The Modist - shut down its doors on April 2 due to the current situation.

 “It wouldn’t be surprising to see some startups and SMEs finding challenges in their operations and close down as a result,” he said.

Historical data highlights that investment rounds across Mena tend to take, on average, six months to come to fruition, he said, and added that early indications have already shown a slowdown in funding announcements, as startups and investors re-evaluate their positions in this new environment.

Moreover, he said that a preliminary survey poll based on more than 100 startup founders show that 59% of founders mentioned that their business had already been impacted by the crisis; 48% cited revenue generation as their major concern, with 25% pointing to fundraising as the issue that keeps them up at night while 41% anticipated lower-than-expected revenue growth rates in 2020, with 29% anticipating revenue below 2019 figures.

However, Bahoshy said that anecdotal evidence has shown increased investor appetite in startups that have seen increased activity in the current time, with grocery delivery, healthcare, e-commerce, and edtech seeing an increase in both customers and investments.

“Fundraising activity is moving online as startups and investors are quickly adapting to the new normal and startups are increasingly looking for alternative ways to fundraise during the current crisis,” he said.

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Nuat is giving a whole new spin to education through virtual reality

Nuat VR, a virtual reality gaming start-up company based in Dubai, is testing a pilot VR project with a school for remote learning as part of the coronavirus outbreak.

Started in 2016, the start-up was primarily building arcades in VR and has 12 games under its belt, including VR Mania, Cricket VR and Strike Zone.

Speaking to TechRadar Middle East, Fahad Bubshait, Founder and CEO of Nuat VR, said that they have been selling arcades to Magic Planet, Kidzania and to a lot of franchisees in the US. 

“Two years ago, we decided to go beyond our legacy and started thinking of making an impact in the real world.

“I looked at my own family and I noticed that my kids are going to school and spending most of their time but what is the output, what are they gaining from schools and studies,” he said.

When he was doing research, he noticed that schooling is not as effective in a world where a lot of things is changing fast.

He said the knowledge they are getting from schools is not really going to help them in the real world.

“I decided to give education a shift and make it more engaging, more project-based and more problem-solving. We took subjects like mathematics, physics and chemistry and with our expertise in gaming, we built VR apps in physics and chemistry,” he said.

Nuat is testing the VR content with some students and with one school for grades between 4 and 6 in the UAE.

The advantage of VR, he said is that students can see what is causing an impact when they test and this is the way a human being needs to learn.

Learning from experience

“There is a limit they can only learn from a book and they need to learn from experiences. Students are so reliant on schools to learn but in real life, they should be learning from curiosity. Schools weren’t prepared for virtual learning. VR is important whether they are learning from school or outside the school,” Bubshait said.

Learning with all your senses in a VR world and from a safe environment, where you can mistake, he said the impact is going to be huge and it is the ‘future of learning’.

“VR was made for anything but I think it is best for education and not for gaming. VR is perfect for learning and there is no better medium to learn anything than VR, aside from the actual and real-life experiences,” he said.

Trying to replicate real-life in schools, he said is extremely difficult and costly and it is not saleable but doing it in a VR world is really saleable and doing it in a safe environment.

“In a chemistry lab, you don’t want to burn things and cause accidents but in VR, it is fine and safe and nobody is getting harmed. You can learn from your mistakes and try again,” he said.

Moreover, he said that intellectuals like Einstein and Newton spent most of the time with experiments, really thinking and imagining.

“Imagination is really difficult and not necessarily captured by a book. We try to create images in a virtual world where students can meet teachers and vice versa and do experiments. Our aim is to have all the subjects on VR but it will take more than two to three years,” he said.

Bubshait expects to create a complete stock of libraries in the next couple of years and is looking to raise some investments.

Creating compelling content

Bubshait has invested AED2m and raised around AED1m but plans to raise between AED5m and AED10m but ideally, looking to raise between AED1m and AED5m.

“We want to scale up by raising some funds and build some more content. We are trying to get a virtual teacher, as part of the platform, to interact with the students,” he said.

Even though Bubshait’s goal is to accelerate the demand for VR/AR by creating compelling content integrated with the right and sometimes upgraded hardware to create unparalleled immersive experiences, he is not going to let the focus on creating amusement games go down.

“Amusement games are what are paying our monthly bills,” he said.

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Etisalat offers free eLife services for three months to stay entertained at home

UAE-based telecom operator Etisalat is offering free eLife services for three months to stay connected and get entertained at home due to coronavirus outbreak.

TechRadar Middle East reported about two-week ago that the telco is planning to offer the Life services free for a limited time.

Subscribers can get eLife TV box with free On-demand movies, free three months subscriptions in StarzPlay, free three months subscriptions in premium TV add-ons like Arabia, Pinoy, Asiana and Western, and free access to OSN El Farq channels until the end of April.

 Moreover, subscribers can also upgrade to eLife unlimited plan starting from 250Mbps and the telco will pay the difference for the first three months.

They [subscribers] can downgrade without any penalty to their original plan if the upgrade period runs from March 19 till the end of June 2020.

To avail the benefits, SMS “ELIFE” to 1204.

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China, US and Russia are frequent targets for Covid-19 related phishing attacks

China, the US and Russia have been the frequent targets for Covid-19 related phishing attacks, followed by Japan, Latin America, Europe and other parts of Asia Pacific due to remote working, Microsoft security expert said.

Ann Johnson, Corporate Vice-President for Cybersecurity Solutions Group at Microsoft, said that they are seeing a significant increase in Covid-19 related phishing attacks and are blocking about 24,000 bad emails per day and, at one point, have observed 116 phishing campaigns related to the pandemic.

“We have seen about 2,300 unique HTML attachments themed as Covid financial compensation in one campaign alone. We also have blocked 18,000 Covid themed URLs and IP addresses on a single day. We are not seeing an overall increase in phishing attacks but only related to Covid-19.  Phishing attacks have changed in dimension to be more Covid-19 related,” she said.

Accordion to Barracuda researchers, they have detected 467,825 spear-phishing email attacks between March 1 and March 23, and 9,116 of those detections were related to Covid-19, representing about 2% of attacks.

In comparison, a total of 1,188 coronavirus-related email attacks were detected in February, and just 137 were detected in January.

Organisations around the world are adapting to remote work options, supporting workers to have access to data, information and networks.

Johnson said that the work-from-home policy has increased the temptation for bad actors and security teams must look urgently at new scenarios and new threat actors as the organisations have now become distributed overnight and with less time to make detailed plans or run pilots.

“We have seen an instant increase in attacks whenever there is a Covid hotspot globally and wane off slowly when the next hotspot arises,” she said.

Moreover, she said that threats actors are not going to slow down and are going to advantage of global disruptions in businesses and increase the attacks.

The work-from-home strategy ranges from online communication tools such as Microsoft Teams or Windows virtual desktops, she said and added that these have security and productivity implications in place.

“We have used split tunnelling for VPNs so that internet-based assets can access securely without VPNs and with multi-factor authentication to avoid phishing attacks so that companies can feel very comfortable in accessing Teams and continue to have virtual meetings without having to depend on VPN bandwidth. The other trend we are seeing is that companies are moving to a virtual desktop environment,” she said.

Well prepared to defend attacks

However, Johnson said that an increase, which happened during the start of the year in state-sponsored attacks or advanced persistent threats (APTs), is normalising now for the past to three days. 

“We have a lot of technologies to help protect customers and block attacks through machine learning by using 8 trillion data threat signals per day to understand what is good and what is bad.

“We have our exchange online protection that does email filtering, in addition to Microsoft Defender ATP at the endpoints looking for known bad URLs,” Johnson said.

One of the other technologies, she said that Microsoft is trying hard to implement on the customers is the Azure active directory with traditional access.

“When you are working from home, you want to have the full view of the user behaviour, device behaviour, application behaviour and network behaviour. We continue to build proactive protections against Covid-related attacks, either manually or by using machine learning,” she said.

Bad actors are preying on the physiology of the end-users and, at the same time, she said that the end-users are extremely stressed about the health of their families, loss of lives they are seeing and hearing, schooling their children at home and work from home.

Johnson said raising awareness is the key and urged home workers not to click on any unauthenticated links and enable multi-factor authentication 100% of the time.

“Multi-factor authentication is one way to block the harm during the crises,” she added.

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Innovative ways to speed up the fight against coronavirus using drones

Governments can use the capabilities of drones to speed up the fight against the coronavirus (Covid-19) without humans getting the risk of infection, an industry expert said.

“Covid-19 has prompted more use cases for drones. We must put drones to our advantage as this technology offers a unique and safe way to conduct remotely without human-to-human interactions,” Rabih Bou Rashid, CEO of Falcon Eye Drones Services (FEDS), told TechRadar Middle East.

FEDS is the first drone-as-a-service (DaaS) company in the Middle East and is ranked seventh globally in the ‘top drone service provider- mapping, surveying and inspection category’ as per the Drone Service Provider Ranking Report 2019 by Drone Industry Insights.

Terra Drone from Japan is ranked first, followed by Aerodyne from Malaysia and Cyberhawk from the UK.

According to MarketWatch, the market size of commercial drones will grow to $16.20b in 2025 compared to $2.64b in 2019, at an annual growth rate of 25.4%.

The Dubai-headquartered company said that authorities do not need to send paramedics or humans to quarantine areas as drones can replace humans and do the job.

“Every authority across the globe, be it the police or security people, are using drones to cover a wider area of monitoring. A police car can only monitor one road but with a drone, they can monitor a larger geographical area,” Rashid said.

Dubai and Sharjah police are now utilising drones to disseminate messages to encourage residents to stay home and avoid stepping out unless necessary.

Rashid said that authorities can deploy drones to monitor people who defy government decisions, allowing strict enforcement of regulations.

“Surveillance drones are capable of identifying those who have broken the country’s confinement laws. The drones are also used to guide crowds and vehicles in places prone to infection in a much safer and more efficient manner,” he said.

 “We are in talks with Abu Dhabi authorities in case the pandemic situation gets worse,” he said.

Moreover, he said that drones can be used to spray sterilisation liquid or disinfectant in an area where humans do not want to go.

Measuring body temperature from a distance

Rashid said that they have drones which can carry 16 litres of spraying disinfectant to fumigate large areas without sending people into impacted places and drone sprays are estimated to be 50 times more efficient than hand sprays.

In early 2020, FEDS, along with the UAE’s Ministry of Climate Change and Environment, has completed its drone seeding of 6.25 million Ghaf and Samar trees across 25 locations in a span of few days.

The other use case, he said is that drones can help detect new Covid-19 cases as they are equipped with a dual visual and infrared image sensor—making it easy to measure body temperature from a safe distance and reducing the risk of further infection.

“Drones can travel up to one-kilometre radius, allowing for a large area observation in a shorter period. The ability to deliver daily assistance at a distance makes it a favourable technology in the future,” Rashid said.

FEDS works with all the municipalities in the UAE and Saudi Arabia, utility companies, oil and gas companies.

“We have about 100 clients and have completed about 500 jobs in GCC since inception in 2014. Out of this, 90% are DaaS while 10% is selling the hardware and software. We have about 50 drones under our fleet,” he said.

However, Rashid said that the delivery of goods by drones will take at least three to five years for it to become a reality.

Dubai is supposed to launch flying taxis this year.

“The idea has been put on hold by the regulators as a lot of things have to happen before it is to be implemented on a large scale. We have the technology but don’t have the infrastructure and Unmanned Traffic Management (UTM), which is under development for autonomously controlling operations to manage drone traffic,” he said.

Drones will become part of our daily lives

A drone can fly without UTM but infrastructure such as where does the drone land if you are in a high-rise building or a safe pod to land in congested places is key, Rashid said.

As the skies are expected to get congested with multiple drones delivering, he said that there is a race to build UTM, which is similar to control towers in the airport and which should be assisted by AI and listen to a central command and to each drone at the same time.

“If a drone is flying, it should know which are the other drones that are flying around its vicinity.

Because of Covid-19, regulators might speed up the process as it is more needed than ever now,” he said.

He added that a lot of companies are building UTMs and “we may see a standard global UTM or every country may have its own UTM”.

In the future, he said that drones will be an essential part of the daily lives of humans and will be as vital as phones are to everyone today.

“Today, phones are connected to fridges, washing machines and connected homes. In future, drones will be connected to the phones too and can go to the local store and buy things to facilitate life. E-commerce firms will be able to deliver things within an hour or two. It is only a matter of when,” he said.

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Is there any link between 5G and outbreak of coronavirus?

We have been hearing about conspiracy theories that the outbreak of Coronavirus (Covid-19) is linked to the roll-out of 5G networks.

Even celebrities such as a judge on Britain’s Got Talent Amanda Holden, singer Anne Marie and American actor and playwright Woody Harrelson had warned public about the dangers of the broadband networks on social media while Facebook has removed an anti-5G group in which users were being encouraged to post footage of them destroying network equipment.

Some dailies have circulated video footage of a 20-metre base station in Birmingham on fire, targeted by anti-5G protesters.

Almost every “G” of the cellular technology had attracted theories about health risks and 5G is no different in raising concerns about the possible health effects of radio-frequency (RF) energy transmitted by 5G base stations and devices.

Many groups have previously claimed that 4G and 5G mobile signals can cause cancer.

Are 5G a culprit and what the lobbyists have to say about Iran, India and many other countries where 5G is not on the horizon and, at the same time, has been reporting a rise in new pandemic cases?

The overall electromagnetic spectrum consists of static electricity and magnetic fields, RF, microwaves, infrared, ultraviolet, X-ray and Gamma Rays.

RF is in the middle part of the spectrum and is used for radio communications, mobile phone networks, mobile base stations and mobile phones and to deliver 3G, 4G, 5G, Wi-Fi and Bluetooth technologies.

Non-ionising radiation (static field to infrared) does not carry enough energy to break molecular bonds. Ionising radiation (ultraviolet to Gamma rays) carries enough energy to break bonds between molecules and ionise atoms.

5G systems operate in several frequency bands, low, mid and in millimetre waves (24.25GHz to 86GHz).

Millimetre-wave is one area which has raised concerns apart from the multitude of small cells mounted on utility poles along public streets and close to subscribers but this spectrum has been used in many other applications such as airport security scanners and anti-collision radars for automobiles but now the millimetre wave is used for cellular communications by many countries.

Experts said that current evidence does not confirm the existence of any health consequences from exposure to low level (under the current international exposure guidelines developed by ICNIRP and IEEE-ICES) electromagnetic fields (EMFs).

They emphasised, based on many experiments and studies, that there is no negative impact of modern technology on health.

Who sets EMF exposure standards?

ICNIRP (International Commission on Non-Ionising Radiation Protection) and International Committee on Electromagnetic Safety (IEEE-ICES) set guidelines for protecting people from non-ionising radiation, including that due to exposure of 5G technologies.

Countries typically adopt one of these and either recommended or legally require adherence to the guidelines. Safety standards already have large safety margins.

Dr. Chung Kwang Chou, Chairman of International Committee on Electromagnetic Safety (IEEE), said that common understanding is that radiation can cause cancer and other diseases but the biological effects of RF exposure have been studied for about 70 years and the research shows that the only established adverse health effect of RF energy (above 100KHz) is the thermal effect.

Dr. Jafar Keshwari, Adj Professor of Biomedical Engineering at Aalto University, Helsinki, and Corporate Product Regulations and Standards Management at Intel Corporation and Chairman of International Committee on Electromagnetic Safety (IEEE-ICES), said that EMF exposure of a mobile device is much lower than other devices.

“During RF exposure, biological effects always exist but adverse health effect depends on the exposure level. Thermal effects continue to be the appropriate basis for protection against RF exposure health effects at frequencies above 100KHz,” he said.

As long as the product complies with the exposure limit, he said that it is safe. 

Safety factor

For mobile phones, 2Watt per kilogram is the limit and the adverse effects are observed when it reaches 100Watt per kilogram.

“So there is a large safety factor in the exposure limits. It is the regulator’s responsibility to check that every product put into the market, device or a base station, complies with the limits. The manufacturer has to assess the exposure based on the limits,” he said.

Moreover, he said the main safety concerns of 5G mmWaves is heating of the skin and eyes.

“Skin constitutes 95% of the human body surface while eye cornea constitutes 75% of freshwater and a thickness of 0.5mm. Millimetre waves are absorbed within about 0.5 mm of the skin surface, unlike RF energy at lower frequencies that can penetrate deeper into the tissue,” he said.

Whatever frequency you are at, Professor Rodney Croft, Commissioner at ICNIRP, said that the safety depends on how intensity the field is or how much energy is absorbed into the body per second.

“If we have a lot of energy per second, then you heat up and your body cannot remove that heat. The body can remove a small amount of energy as the blood supply takes the heat and distributes it and the blood flow exchanges the heat with the environment. This happens with all the frequencies and only if you at get much higher frequency, then it gets to ionising radiation and at that point, we have a very different story,” he said.

Community fears hinder 5G implementation

Below the optical radiation (non-ionising) levels, Croft said the frequency is not important for health, expect it tells you how deep the penetration is going to be.

So, when listening or not-listening to FM radio or music, he said that radio signals are going around and they are in low frequency (100MHz) all the time.

“That goes deep into your body. As the frequency gets higher, because the wavelength is much shorter, it gets absorbed in the superphysical part of the body. When it comes to 5G, almost all of the energy is absorbed in the skin. So, instead of a rise in temperature deep inside the body, it is now at the surface of the skin,” he said.

Even the worst-case effect of exposure will not cause cancer or any other diseases; he said and added that the local temperature increases to less than 0.5 degrees but no detectable increase to core body temperature.

“Even if you keep a block of wood or a toy close to the ears for some time, the skin temperature near the ears rise and it is not due to RF exposure but due to lack of air circulation.

However, if you are close to the base station, he said the body absorbs more heat but the guidelines take that into account and you have a boundary limit, a safe distance from the base station.

“It all depends on the power of the base station. In reality, you can go above the limits but you still won’t be hurt but it is better for us to have a very conservative limit than to get too close to a level where someone could be harmed,” he said.

Furthermore, he said that community fears hinder 5G implementation but guidelines are needed to ensure unambiguous safety to the community.

 “5G exposures will be far lower than the guidelines allow and there is no detectable increase to core body temperature or local temperature increase from towers or handsets.” 

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Is Covid-19 a blessing in disguise for consumer electronics sales in UAE?

The remote work and e-learning initiatives to help slow the spread of the coronavirus are giving rise to an unprecedented surge in online consumer electronics sales in March in the UAE, retailers, vendors and analysts said.

Performance at electronics retailers is hinting at benefits from the shift in work culture despite weak consumer confidence at the start of the year.

Governments, students and enterprises have been advising people to stay safe indoors and that has helped increased sales in PCs, TVs, gaming consoles and small appliances.

Ashish Panjabi, COO at Jacky’s Business Solutions and Board Member at Dubai Computer Group, said that sales of PCs and TVs have been better.

 “There were three waves – e-learning, the government sector’s work from home and enterprises’ work from home initiatives. These three waves together happened in March but the biggest issue was supply chain as the surge in demand was not predicted,” he said.

Till the stores were opened, Panjabi said that laptop sales were excellent and later shifted to online when stores were closed.

However, he said that there was a sudden spike in TV sales as more people are watching Netflix by sitting at home.

Jacky’s online PC sales were up by about four times in March when compared to February.

Paul Collins, General Manager for Middle East at Acer, said that March has been good for the company in the UAE.

“We have different demographics in the country, so different people buy PCs in different price segments. Sales at Carrefour, LuLu and Amazon have almost tripled from the shift in work culture in March. More entry-level laptops are depleted and now we are seeing a demand for high-end thin and light laptops,’ he said.

However, he said that Acer is not facing any shortage of supplies and “we are strategically placed and get regular shipments from China and Taiwan. Our factories in China, which are at 80% production currently, are two weeks away from running at 100%. Getting products into the country is not an issue”.

“We do not know how long the impact of Coronavirus outbreak will last. People had moved their buying behaviour from stores to online in the last four weeks,” Collins said.

As people work from home and distant learning is gaining traction, he said that there is a strong uptake for Chromebooks and gaming PCs and it will play into Acer’s hands.

Building small offices at home

“We will continue to see upgrades of devices from corporates and SMBs due to the expiry of Windows 7 OS support but upgrades from the consumer sector are going to be slow unless they realise the benefits of latest OS,” Collins said.

The support for Windows 7 OS ended on January 14 this year.

Isam Arshad, Research Analyst at Euromonitor International, said people are buying electronics to entertain themselves at home but this would be for the first quarter of the year.

“These were postponed sales and Covid-19 allowed people to buy things. People are building small offices at home. After the second and third quarter, there would be a decline in sales with economic uncertainty going on. However, by the end of the year, there would be a decline but it is too early to predict the impact of Covid-19,” he said.

Forecasting the Expo 2020 event, the total value of consumer electronics industry in the UAE, according to Euromonitor, is expected to grow by 9.59% to AED16b this year compared to AED14.6b last year while 22% of it was expected to come from online sales.

However, he said the Covid-19 outbreak is likely to dip the electronics shipments over a period but giving rise to online sales.

“At the moment, nobody can predict for certain how long this crisis will last, but as social distancing measures become more stringent, so does the demand for mature products such as laptops and desktops for home office setups,” he said.

Moreover, he said that online sales are expected to grow by 40% year on year in the first quarter and continue the upward trend until May but the supply chain is not able to meet the demand as the delivery of online orders is getting delayed.

Spending on premium smartphones takes hit

Pankaj Kumar, Head of Omnichannel Retail at Jumbo Electronics, said that offline sales have taken a hit but online sales have increased.

“We are seeing good sales in PCs, small appliances (vacuum cleaners, air purifiers), TVs, gaming consoles and audio products, expect imaging and mobile phones. Ever since the shutdown of schools and remote work, IT has been doing well,” he said.

In March, he said the increase in PC sales has been around 20% compared to February and the fastest-growing category, both in online and offline sales.

“There were supply issues with HP due to Intel chips for the last three months but we made it through with Lenovo, Acer and Asus PCs. Even though HP has shifted to AMD chips, it could not offset the supply issues,” he said.

Jumbo has seen a growth of more than 200% in its online business.

“However, our online business used to be only 10% of our total business but due to the closure of malls and shops, online sales have picked up to about 16%. In March, online sales have increased more than 75% compared to February,” he said.

Moreover, he said that gaming consoles have suddenly seen an increase despite people waiting for the launch of next-generation devices.

Jacky’s and Jumbo said that they have inventories to meet one month’s demand.

Taking the effects of Covid-19, Arshad said that consumers are expected to avoid spending on premium-priced smartphones and would remain to medium pricing range which enables them to stay in touch during the period of social distancing with each other.

As uncertainty grows further, he said that spending on the staple and basic goods would increase.   

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Huawei sees 2020 as most difficult and challenging year due to blacklisting by US

Huawei Technologies rotating Chairman Eric Xu said that 2020 will be the most difficult and challenging year for the company despite reporting a 19.1% increase in revenues and a 5.6% in net profit in 2019.

In a virtual press conference held in Shenzhen, he said that 2019 was a challenger year due to political headwinds.

“As we are a subject to US Entity List throughout this year, our supply inventory is running out and can it work in an effective way this year. On top of that, the outbreak of coronavirus is something unexpected and we don’t know how the demand is going to be due to economic downturn,” he said.

On May 16, Huawei was added to the Entity List by the US.

 “In 2020, we will do all we can to continue to survive so that we can release our annual report next year,” he said.

Huawei reported a 19.1% year-over-year increase in revenue to 858.8b yuan ($121 billion) in 2019 compared to 721.2b yuan ($101.69) a year ago.

The company’s net profit grew 5.6% in yuan terms to 62.7b yuan ($8.8b) compared to 59.3b yuan ($8.36b) in 2018, compared to 25% increase a year ago.

“Consumer business grew rapidly and carrier business maintained steady growth while enterprise business growth slowed,” Xu said.

The Chinese firm’s consumer business, which includes smartphones, grew 34% in yuan terms to 467.3b yuan ($65.82b) in 2019 compared to 348.9b yuan ($49.15b) a year ago.

Huawei shipped more than 240m smartphones in 2019 compared to 206m devices a year ago.

Its carrier business, which sells core networking equipment for 5G cellular technologies, grew only 3.8% to 296.7b yuan ($41.8b) compared to 285.8b yuan ($40.26b) as it was not unable to acquire US parts and software or sell its products in the US.

The US, Australia, Japan and New Zealand have all blocked Huawei’s equipment to provide the 5G networks.

US chip ban can have a catastrophic impact 

The telecom giant’s revenue from 5G last year stood at more than $3b, Xu said, as many countries did not deploy the cellular technology on a wide scale.

There are reports that the Trump administration is considering changing its regulations on Foreign Direct Product Rule to allow it to block shipments of chips to Huawei Technologies and seek US license before supplying Huawei from companies such as Taiwan Semiconductor Manufacturing Company (TSMC), the world’s largest contract chipmaker and a major producer of chips for Huawei’s HiSilicon unit, Apple and Qualcomm.

Regarding this, Xu said that Chinese government is not going to stand by and see Huawei get slaughtered on the chopping board.

“I believe that China will also take some counter measures. If the US chip ban happens, we and other Chinese companies can buy chipsets from Samsung and other companies in Japan. Even in the long term, Huawei was denied access to chip manufacturing but I believe that many Chinese companies will be working on manufacturing its own chipsets,” he said.

If the US changes its Foreign Direct Product Rule, he said that it will be destruction to the global technology ecosystem but does not believe it is true.

“If the Chinese government also takes countermeasures, you can imagine what kind of impact it would have on the industry. We hope that the global industry can work together, focus on the challenges and come up with trustworthy products,” he said.

He does not see a production impact in the short term as its production facilities have generally been restored after they were shut down in China due to coronavirus.

However, he said if the pandemic outside China could not be contained, then the company may face a long-term impact on its supply chain.

 “It will cause long-term challenges and uncertainty over whether Huawei can continue to supply the market if supply shortages of components happen,” Xu said.

Huawei has invested 131.7b yuan, 15.3% of its sales revenues, on R&D in 2019 compared to 101.5b yuan, registering a 29.7% year-on-year increase in 2019.

“Patents held by Huawei grew by 16,243 in 2019 to more than 85,000 globally. 54% of its 2019 patents were granted in Europe and the US. In 2019, 11, 096 patents were granted outside of China,” Xu said.

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Why telcos in UAE don’t favour opening of WhatsApp and FaceTime amid Covid-19

Residents in the UAE have been urging telecom operators to further ease restrictions on free video and voice calls over the internet (VoIP) such as WhatsApp, Facebook Messenger, Skype and Apple’s FaceTime due to Coronavirus outbreak.

Even though the telecom operators – Etisalat and du – have provided access to remote learning applications (Google Hangouts, Microsoft Teams, Blackboard and Zoom) on the fixed network and Microsoft Teams, Blackboard and Zoom on the mobile network, they have generally blocked other popular applications.

Karim Yaici, Senior Analyst at Analysys Mason, told TechRadar Middle East that there will likely be a selective and progressive opening of VoIP apps in the UAE to facilitate communications.

He said that there are reasons that have prevented the liberalisation of the voice market in the country, a protective regulatory regime to limit competition and protect operators’ margins as well as licensing and security considerations.

“The regulator and the operators are unlikely to allow all VoIP applications in the market but there will be select applications that will be permitted in the run-up to, and during, Expo 2020. It remains to be seen with these exceptional measures, taken in time of a crisis, will soften the position of the regulator and the operators towards OTT VoIP providers,” he said.

He said that operators have been taken by surprise by the rapid take-up of ToTok in 2019 and expects operators to report a large shift of calls to the application and a significant drop in voice revenue during the first quarter of 2020.

Karim Yaici, Senior Analyst at Analysys Mason

"...The increased data usage, generated by OTT applications, is unlikely to offset the drop in voice revenue. So operators will have to think more creatively about how to further drive data usage and increase spend, for example,  by offering richer video streaming and gaming services, Karim Yaici, Senior Analyst at Analysys Mason, said.

Telcos trying to protect voice revenues

This trend is likely to accelerate as the regulator has now allowed more OTT apps, especially business apps such as Zoom and Microsoft Teams, to work for the first time in the UAE from residential lines.

 “These measures are likely to be time-limited but if the crisis is prolonged and people get accustomed to using these apps and businesses start to depend on them, it will be difficult to justify blocking them back,” Yaici said.

As long as the most popular VoIP apps such as WhatsApp and Skype are partially or fully blocked, he said that telcos can still protect some of the revenues from voice services, especially lucrative segments such as international calls and roaming.

 “This is important because the increased data usage generated by OTT applications is unlikely to offset the drop in voice revenue. So operators will have to think more creatively about how to further drive data usage and increase spend, for example,  by offering richer video streaming and gaming services,” he said.

Expo 2020 could offer a silver lining

Yaici also said that the demand for telecoms services will be stronger as a result of the current Covid-19 crisis as voice and data traffic has shifted from businesses to residential lines and from outdoor to indoor usage, so it is undeniable that it will have an impact on mobile revenue with no clear compensation from the fixed business.

“Operators have potentially an opportunity to drive the awareness and take-up of new services such as gaming and encourage the upgrade of broadband services to higher speeds,” he said.

The potential impact of the Covid-19 crisis could be important without significant fiscal and monetary measures because key sectors of the local economy, such as oil, airlines, retail and hospitality, have already been hit hard in the UAE.

“Many businesses will struggle to keep operations afloat and many people will be at risk of losing their jobs and that will have a direct impact on demand for telecoms services. However, Expo 2020 could offer an opportunity to kick-off the economic recovery before year-end,” he said.

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South Korea dethrones UAE to rank first in mobile broadband speed in February

South Korea dethroned UAE to take the top spot in the global mobile broadband speed test in February.

The Emirate overtook South Korea in January.

In the UAE, the average download speed was 86.35Mbps in February compared to 87.01Mbps in January while the upload speed was 23.71Mbps compared to 24.51Mbps in January.

According to Ookla’s Global Speed Test stats, the global average download speed is 31.61Mbps in February compared to 31.95Mbps in January while the upload speed is 11.29Mbps compared to 11.32Mbps in January.

The global speed test compares internet speed data from around the world every month. Data for the index comes from the hundreds of millions of tests taken by real people using speed test every month.

Qatar remained unchanged at third place with 83.18Mbps download and 20.76Mbps upload speeds.

When compared to other Gulf Cooperation Countries, Saudi Arabia jumped two places higher at 10th with a download speed of 59.24Mbps in February compared to 57.46Mbps in January while Kuwait jumped five places to 21st with a download speed of 47.76Mbps compared to 47.23Mbps in January, Oman remained unchanged at 36th with a download speed of 40.27Mbps compared to 40.63Mbps in January, Bahrain fell three places to 43rd with a download speed of 36.75Mbps compared to 37.06Mbps in January.

Upload speed improves

In the fixed broadband space, UAE remained unchanged at 29th with an average download speed of 95.80Mbps download speed compared to 93.19Mbps in January while the average upload speed was 46.66Mbps compared to 45.37Mbps in January.

The global average download speed improved from 74.32Mbps in January to 75.41Mbs in February while the upload speed also improved from 40.83Mbps in January to 41.42Mbps in February.

The top three countries are Singapore, Hong Kong and Monaco, same as in December and January.

In Singapore, the average download speed was 203.68Mbps in February compared to 202.21Mbps in January while in Hong Kong, it was 169.60Mbps in February compared 169.78Mbps in January, in Monaco it was 161.02Mbps in February compared to 162.65Mbps in January.

When compared to other Gulf Cooperation Countries, Qatar fell one place lower to 41st with a download speed of 75.81Mbps compared to 76.08Mbps in January, Kuwait fell one place lower to 45th with a download speed of 66.34Mbps in February compared to 69.04Mbps in January, Saudi Arabia remained unchanged at 50th with a download speed of 60.56Mbps in February compared to 59.30Mbps in January, Oman fell four places lower to 77th with a download speed of 34.68Mbps in February compared to 36.97Mbps in January, Bahrain rose two places to 94th with a download speed of 28.11Mbps compared to 26.98Mbps in January.

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Can Loyica become next unicorn from Dubai in CRM software business?

Dubai-based tech startup Loyica is targeting small entrepreneurs and SMEs who cannot afford a customer relationship management (CRM) from the big players with its flexible and advanced features and at a fraction of the cost.

CRM is a tool to manage a company’s interaction with current and potential customers and improve business relationships. It compiles data from different communication channels such as website, telephone, emails, social media platforms, marketing materials and businesses learn more about their target audiences to better serve them.

Ali Homadi, CEO of Dubai-based Loyica, told TechRadar Middle East that other products in the market are so complicated and that is what is scaring everyone to use a CRM in the Middle East.

“People in the Middle East wants everything to be simple, run smoothly and fast. We saw the biggest gap in the market. There was no home-grown product and there is no support for startups and SMEs to educate them about the system and the processes,” he said.

Starting the journey in 2016, the UK-based Homadi, with deep roots in Dubai, took three years to build the first phase.

After the second year, he gave the CRM software - Saphyte - to his friends, startups and families to get their feedback and to rectify teething problems.

He added that Dubai always has the best things and the Emirate will be a stepping stone to his growth.

“It will be easy for me to expand into Europe and globally with the success in Dubai. We are confident enough to take on the big players in the industry. Everyone has their target markets,” he said.

The big players in the CRM space are Salesforce, Adobe, Oracle, SAP, Microsoft, Slack and HubSpot.

Homadi said these big companies not only sell the software but also charges for implementation.

“We don’t charge extra and are flexible on the processes and customisation. It is very easy to customise solutions and fields to multiple layers and stages on our software and all the processes can be installed and implemented within two days. For customisation, big players need to do coding but in our software, it is in the library and companies need to just drag and drop,” he said.

Focus on big data rather than AI

When compared to Zoho, which also targets startups and SMEs in the CRM space, is cheaper than Saphyte but Homadi claims that his CRM offers much more efficiency than Zoho.

Loyica charges $99 per user for the suite and they also have a $15 per user just for collecting data and writing notes.

“Souq.com was acquired by Amazon and Careem was acquired by Uber but behind these two tech unicorns, they had a CRM connected to their business and it was not just the frontend app. So, why don’t we give a local CRM to run businesses in the UAE? Many marketing companies in the UAE don’t have their product and outsource it to third parties,” he said.

Moreover, he said that companies will have local support on the ground and these big tech companies don’t entertain smaller companies.

Homadi proudly claimed that they have three ISO certifications [quality management, business continuity management and information security management] and is audited by auditors.

Loyica has 1,000 users for its CRM in the UAE and Europe.

“We are growing organically and globally. Our target is to have 10,000 customers from the UAE this year and open an office in either in the UK or Australia next year,” he said.

When AI is gaining traction globally, Homadi is not in favour of using AI into his systems.

“What AI is predicting is not precise and accurate data but we use big data analytics. We want to give our customers a precise data and big data is the next big thing even though everyone is focusing on AI. As a business, the main focus should be towards the data and how to manage the data to bring meaningful insights. They should work with precise and real data rather than predicted data,” he said.

Moreover, he said that CRM solutions generate so much useful data and help analyse complex data sets that take traditional data-processing software too long to process, even with the help of human intervention.

According to McKinsey, retailers that invest in big data get RoI (return on investment) as much as about 15% to 20% out of their investments.

“Businesses can predict a change in traffic, reduce customer churn and encourage purchase behaviour to boost sales and profit,” he said.

Despite this, Loyica uses AI in its software to remember the tools used by the customers.

Homadi is not resting on its laurels and is building another product, one of the modules focused from the ERP but a full end-to-end solution, and will be launched by the end of the year to help businesses become more efficient and allowing transforming their businesses digitally.

He did not give more details about the product and is waiting to give it a good name.

“The two products can be used to run the sales, marketing, support, project management, HR and admin,” he said.

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