Apple takes Swatch to Swiss court for Bellamy’s eerily familiar ‘Tick different’ slogan

It's almost like Swatch wanted to enrage Apple, first with a "One more thing trademark", then by using a "Tick different" Bellamy ad motto.

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The Swatch Bellamy watch is hardly smart, with NFC payment support and little else

Another traditional watchmaker is joining the intelligent wearable landscape, but unlike arch-rivals Tag Heuer and Fossil, Swatch goes the simplistic, ultra-low-cost route with the Bellamy. This is the textbook definition of a one-trick pony, only enabling “pay-by-the-wrist” NFC functions in addition to telling the time.There’s no Android Wear software, Bluetooth connectivity for smartphone pairing and notification displaying, direct or ...

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