Sometimes, the word “unboxing” alone just doesn’t fit. It’s too cursory, too flippant. De-boxing videos used to be a novelty, but now everyone does them for products ranging from dumbphones to screen protectors. And while all unboxings are fun in their own peculiar way, some devices call for more. A high-end smartphone, after all, deserves a high-end unboxing – doesn’t it? Introducing a new kind of package-shedding video: a “premium” unboxing. We weren’t in a rush for this one, as literally thousands of sweaty fingers all over the ...
