Lenovo sub-brand unveils inexpensive ZUK Edge with razor-thin bezels, up to 6GB RAM

You may find this a little odd, especially in the Western Hemisphere, but even as Lenovo strongly considers killing off its own smartphone brand, the fledgling online-only ZUK mobile product portfolio is set to live on and continue expanding.

It appears those relatively affordable, rather premium-looking ZUK Z1, Z2 and Z2 Pro models built quite the audience in China, where a new “edgy” Xiaomi, OPPO or LeEco contender goes official today ahead of a limited January 1 commercial rollout.

Though clearly less curvy than the Samsung Galaxy S7 Edge, Lenovo’s 5.5-inch ZUK Edge flaunts a remarkable 86.4 percent screen-to-body ratio, killer build and of course, 2.5D curved glass back. A blazing fast “under-glass” fingerprint reader increases the pressure on the next-gen S8’s design revisions, with a heart rate monitor placed on the phone’s rear, alongside a single 13MP snapper.

Under the hood, you get everything a flagship Android handheld can accommodate nowadays, from Snapdragon 821 processing power to your choice of 4 or 6GB RAM. Also, a generous 64GB local storage space, albeit non-expandable via microSD.

On the software side of things, we’re happy to report Nougat runs the show off the bat, but other features are slightly less impressive. Not bad, just not exactly stellar: 8MP selfie cam, 3100mAh battery, Bluetooth 4.1, USB Type-C, 3.5mm headphone jack, Dirac HD sound. At the equivalent of $330 (CNY 2,300) and up however, you’re actually dealing with an overall spectacular set of specs, as well as super-stylish Ceramic White and Titanium Black color options.

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ZUK Edge launching on JD.com December 7

ZUK CEO Chang Cheng has been teasing the Lenovo subsidiary’s latest phone-to-be for a good while now. But beyond the feature peeks and psuedo-unboxings, there is the retail launch itself.

The date has finally been set for tomorrow, December 7 at 3pm local time on JD.com. There’s little pricing chatter, but based off what we saw for the ZUK Z2 Pro and the rumored top-end spec sheet (Snapdragon 81 with 6GB of RAM), we might guess around the $400 mark.

The phone has been noted for its minimal bezels, though not to the extent that Xiaomi was able to pull off for its Mi MIX smartphone.

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Lenovo ZUK edge expected out next week

Lenovo subsidiary ZUK is preparing for a new smartphone launch next week and Chinese social media is abuzz about it leaking out.

ZUK CEO Chang Cheng posted a few teasers for what customers might expect in the box for the ZUK Edge — the contents look to even include a case for the phone, sheathed in optical gloss.

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But we do have close-up views leaked out of another Weibo channel and it shows off a front-facing fingerprint sensor, a single camera with focus and flash modules, a headphone jack, USB-C port and a single, bottom-firing speaker. Confirmed is a 5.5-inch display.

Other rumors bring in a Snapdragon 821 with 6GB of RAM and 64GB of storage, the display having full HD resolution and 13-megapixel and 8-megapixel cameras back and front.

Chang only mentioned a vague launch frame for next week, so we’ll probably get a date dropped in soon.

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