Plenty of smartphone users are familiar with getting their phones for “free,” paying nothing out-of-pocket and seeing those costs subsidized by their wireless carrier. We also enjoy access to tons of free apps, with the cost of development often offset by advertising. But the one aspect of our mobile lives that has so far eluded this sort of funding structure has been our wireless data itself. Sure, there have been attempts to help users out with bills by delivering things like lock screen ads, but today we’re seeing ...
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