Maybe part of the reason NVIDIA was reportedly having so much trouble getting manufacturers signed up to use the Tegra 4 is that more and more companies are getting into the custom SoC game themselves. Samsung has been doing just that for years, and Huawei uses its own chips, too; we’re now hearing that LG will be next to follow down that path. LG officials have confirmed that the company has designed what it’s calling its Odin chip, an eight-core design in the vein of