Why can’t HTC seem to compete with its smartphones on quite the same level as Samsung? Both companies have put out some fantastic hardware, but while Samsung sales set the benchmark against which we compare everyone else, HTC struggles to even turn a profit. While the question is a complicated one with no easy answer, one factor often pointed to as having a major influence is Samsung’s success with advertising. Last year we saw HTC try to capture some of Samsung’s magic with a high-profile ad campaign starring ...
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