A time not too far into the past, Apple’s mobile products were the gold standard of the industry. The iPhone dictated the direction of the coming year, and it was one of the few smartphones with incredible design and a consistent and reliable user experience. Further, tablet-optimized applications were made almost solely for Apple’s iPad.However, Apple has been slow to update its software, hardware innovation has almost slowed to a crawl, and other OEMs are closing the gap in many areas – tablet market share, tablet-optimized apps, and even customer satisfaction.
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