Advertising that was only shown to Australian and Thai Facebook Messenger users is now spreading around the world. No, not to your lock screen.
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While Facebook co-founder and CEO Mark Zuckerberg still strongly believes the idea that fake news shared on the world’s most popular social network influenced the surprising result of the recent US presidential election is outright “crazy”, both he and Google’s powers that be are cracking down on misleading publishers.
Better late than never, although Hillary Clinton supporters may be left forever wondering if perhaps many of those undecided voters who ultimately picked Donald Trump were manipulated in their last-minute choice by hoax political stories going viral just when the President-elect needed them the most.
Of course, it remains virtually impossible to altogether ban bogus reports from the web, but at least Google parent company Alphabet and Facebook now target the explicit discouraging of their creation and distribution.
No more integrating or displaying ads in “apps or sites containing content that is illegal, misleading or deceptive, including fake news” as far as Facebook’s monetization policies are concerned. Meanwhile, Google vows to “restrict ad serving on pages that misrepresent, misstate, or conceal information about the publisher, the publisher’s content, or the primary purpose of the web property.”
In a nutshell, it’s going to be increasingly difficult for fake news “reporters” to get their B.S. in front of a big enough e-audience to impact momentous occasions ever again, and especially to make money off people’s gullibility. But rest assured, they’ll find workarounds. That’s just how the internet works these days. All you can really do is double, triple, quadruple-check your online facts.
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T-Mobile CEO John Legere took four minutes and twenty-two seconds to rat out its largest competitor by far, Verizon, over its recent advertising campaign against the Un-carrier, specifically when it comes to unlimited data.
Verizon has been picking on both T-Mobile and Sprint through the use of Jamie Foxx in some ads. The nation’s number three and four carriers by subscriber base recently introduced unlimited data plans with some stipulations — data speeds can be limited for streaming music, video and gaming and if users eat up too much data in any given cycle.
Big Red frames the offerings as “limited” when it comes to speed and, thus, HD video — unless you’re willing to pay “a lot” extra for it. Verizon also proclaims that it brings the best value with “all the data you need” without overage charges.
Typically outspoken Legere decided to respond to Verizon from a T-Mobile call center in Albuquerque, New Mexico.
Let’s take John point by point.
He ends with a social media campaign push for those who’ve felt tossed around by Verizon with a hashtag of #DontGetVerizoned. Legere is also testing waters with three poster ads, asking his followers to retweet on Twitter or like on Facebook their choice for which ad should get a national push.
#DontGetVerizoned ad option 1 below! Retweet = vote! Most votes wins! pic.twitter.com/et7p5ZItAI
— John Legere (@JohnLegere) November 4, 2016
#DontGetVerizoned ad option 2 right here! Retweet = vote. Most votes wins! pic.twitter.com/WhEJ9Xop5D
— John Legere (@JohnLegere) November 4, 2016
And… Last but not least… #DontGetVerizoned ad option 3!! Retweet = vote. Most votes wins! Go go go!! pic.twitter.com/OKyT3WIE4s
— John Legere (@JohnLegere) November 4, 2016
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“Practically magic.” It’s not the greatest advertising slogan ever, but it’s definitely better than “It just works” or “The only thing that’s changed is everything.” It’s catchy, not overly misleading, and when combined with a decent storyline, as well as a relatable, likable main character, it “just works” to highlight the near-magical strengths of the iPhone 7 on TV and YouTube.
Specifically, those long overdue powerful stereo speakers, plus the new iOS handheld duo’s respectable water resistance. No, it’s probably not wise to take them with you while swimming, especially after a high-platform dive.
But a few splashes of H2O aren’t going to harm the in-demand 4.7 and 5.5-incher, or muffle the triumphant sound of Arturo Sandoval’s “La Virgen de la Macarena” trumpet piece, as you show everybody off at the local pool. Don’t hurt yourself trying something like this in real life, though. The iPhone 7’s “magic” can’t quite protect you from public humiliation or serious head injuries. Apple may try to suggest so in a future commercial, but it’s all smoke and mirrors.
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It’ll be another year before any developer can even hope to rein in another 15 percent of app revenues from Apple, but until that happens, at least they can promote their apps within your search results.The App Store has started showing ads for apps related to your search today. You might think that all the big publishers will glom on to ads, but Apple has previously said that smaller ...
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Apple’s App Store makes so much money from fewer downloads than Google’s Play Store. So, why change a revenue sharing model with developers that has worked for eight years? Because Phil Schiller is betting that it will end up making Apple more money.Schiller revealed to The Verge that developers can soon activate app access subscriptions on their products from any category — including games. Apple will continue to take 30 percent of the revenue, but if a customer ...
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It’s not as good as free, but if you’re new to the whole anti-advertising sentiment of content consumption and want to get started into it, you can do so for just 99 cents.It’s the price for three months of YouTube Red, YouTube’s new service that not only removes ads from the viewing experience, but gives you access to exclusive
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Ads. We love to hate them. But content providers can’t really live without them. And for those selling their wares, they have to clinch onto the attention of impatient people and appeal to them with compelling bullet points.Game developers have to be really engaging with their 30 or 15 or even five seconds’ worth of content to pop. Having that become interactive in a way to convey a sense of atmosphere and ...
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Another way mobile tech consumers are being targeted for advertising these days — you know, other than being chased around with a tracker and then bombarded with ads every page they visit — is apparently with a “Unique Audio Beacon” that tracks your TV watching habits.Silverpush makes an SDK that has this beacon that tracks embedded audio codes in broadcast television audio signals and has the ...
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Publishers like Pocketnow have been pulling teeth as to how they can sustain themselves financially while not tanking user experience with their content. The dreaded ad has become less ad and more dread with auto-playing video content to splash pages suddenly appearing over something you might want to click.Of course, these smoke and mirrors aren’t just annoying, but they eat up your data, too. Some smart people over at Enders Analysis have wondered about how much of this complex code weighs against ...
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Honesty is the best policy, but it didn’t appear on Verizon Wireless’s policy until a year ago. We’re talking about “Supercookies,” Unique Identifier Headers attached to traffic made through Verizon’s network used in order to serve ads from Verizon’s vendor network.The FCC found that Big Red had implemented UIDHs as early as December 2012 and did not tell its customers until ...
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In a world of mobile security threats unlike what we’ve seen before, child digital consumers who rip their vulnerable parents’ checkbooks wide open and a mist of new ad strategies on every front accessible through your smartphone, maybe it’s just a wee bit assuring to know that you have one more piece of information right ...
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We’re always protecting our devices and the content inside them from the big, bad wolves. It’s government, it’s hackers and it’s all annoying. But while the Stagefright exploits are ...
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In this day and age where advertising is everything, it’s always shocking to open Facebook and notice that the company’s ads already know what I searched for a few minutes ago on Amazon. How these companies pull it off is a mystery for some, but as users, it’s hard to not be freaked out by this. Many OEMs have spent years fighting the way user data is manipulated, and Apple has just found a new challenge.SourceDNA recently discovered that as many as 256 apps on Apple’s App Store were collecting more data than what was allowed through private APIs. Apple has strict ...
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