AT&T has made it clear that its new DIRECTV NOW channel distribution program is targeted at cable-cutters and the mobile-obsessed. It’s available on as many screen sizes that make sense to view 16:9 content on. And you don’t have to be on any of AT&T’s services to get it.

T-Mobile is using this fact to its promotional advantage by promising AT&T customers who switch to the Un-carrier that if they take two lines and their number and put it under the T-Mobile ONE plan ($120 per month), they’ll get unlimited data, talk and text as well as a full year of DIRECTV NOW for free — in the form of 12 bill credits at the $35 monthly level.

Keep in mind that DIRECTV NOW is still offering its “Go Big” 100+ channel package at $25 off the usually monthly cost for a limited, though undefined time. T-Mobile’s promotion goes through February 16, so if you’re sitting on this deal — you AT&T Mobility customer — you might only be able to redeem the “Live a Little” 60+ channel package.

Magentaland’s customers on the deprecated Simple Choice plans can also stream DIRECTV NOW with Binge On and not have their data buckets affected. Keep in mind that no matter where you’re coming from to the Un-carrier, streaming video on the standard T-Mobile One plan and Binge On is limited in speed to support 480p resolution.

T-Mobile has not only been able to convince customers to come in with promotions like these, but stay in its subscriber base with campaigns like T-Mobile Tuesdays.

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