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In September, India banned PUBG Mobile and PUBG Mobile Lite citing threats to the privacy of users and security of the nation. These games are owned by China’s Tencent and were said to engage “in activities that are prejudicial to the sovereignty and integrity of India, defense of India, the security of the state and public order.” However, in a recent turn of events, PUBG Mobile is making a comeback in India.

PUBG Corporation has announced it is preparing to launch a new game called ‘PUBG Mobile India’. It says this game is “created specifically for the Indian market.” The developers added that they will improve in-game content and also customize it to “reflect local needs.” These changes include clothing on new characters, a virtual simulation training ground setting, and green hit effects instead of red. Further, it will also add a feature to restrict game time for younger players.

The corporation has announced this new game will maximize data security for its players and adhere to the local regulations by conducting regular audits and verifications on the storage systems that store the personal information of Indian users. This will be done in order to make sure that the data is kept safe.

PUBG Corporation also said that it is planning to establish a local office. It will hire over 100 employees to enhance communications and services with players. “In addition to establishing a local office, the company will look to actively collaborate and leverage local businesses to strengthen its gaming service,” the developers added. Furthermore, Krafton, PUBG Corporation’s parent company announced its plans to invest $100 million in India. This will be done to “cultivate the local video game, e-sports, entertainment, and IT industries.” However, there is no exact release date for PUBG Mobile India yet.

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Earlier this month, the Indian government banned PUBG Mobile in the country citing risks to the privacy of users and security of the nation. The ban came as a shocker for players as well the company behind the game – PUBG Corporation. After all, PUBG Mobile is one of the most popular mobile games in the country and alone accounts for 24% of the net 734 million global downloads for the game so far. The reason behind the ban was the Chinese roots of Tencent, the company that handles publishing duties for the game in India. Now, PUBG Corporation is trying to escape the PUBG Mobile ban in India by severing ties with Tencent for publishing the game in the country.

“In light of recent developments, PUBG Corporation has made the decision to no longer authorize the PUBG MOBILE franchise to Tencent Games in India. Moving forward, PUBG Corporation will take on all publishing responsibilities within the country,” PUBG Corporation said in an official statement. The company also emphasized that PUBG Mobile is an intellectual property owned and developed by PUBG Corporation, a South Korean gaming company. Eliminating China’s Tencent from the picture – which appears to be the primary bone of contention for the Indian government in view of the recent border clashes between the two countries – appears to solve the ban issue on the surface, but there is more to the picture.

With Tencent gone, PUBG Corporation will not only have to handle the publishing duties in India, but it will also have to address the issue of finding another partner for hosting PUBG Mobile esports tournaments and related events in India. PUBG Corporation can do so itself, but the transition will not be as easy as it appears. On top of that, PUBG Corporation will also be left with another huge question – who will handle the development process of PUBG Mobile in the absence of Tencent? And if Tencent only loses publishing responsibilities and is still engaged in game development, won’t it again put PUBG Mobile under the government’s scanner?

Then there is also the responsibility of finding partners to organize PUBG Mobile competitions in India, running the marketing campaigns, partnering with esports teams and negotiating contracts with existing stakeholders. As mentioned earlier, PUBG Corporation’s quest to avoid the PUBG Mobile ban in India by removing the China element (read: Tencent) will leave it with more shoes to fill than anticipated and risks slowing down the meteoric momentum gained by the game in India, which is another huge concern.

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