What could the latest smartphone OS sales data from Kantar Worldpanel ComTech possibly reveal about the industry’s Q3 state, changes and trends after pretty comprehensive Gfk, IDC and Strategy Analytics reports covering the same timeframe from slightly different perspectives, plus a math and logic-defying update on global profit share?
Well, for one thing, Apple should rejoice upon receiving further confirmation of the iPhone 7 and 7 Plus “immediate impact” in September, particularly stateside, where the two quickly became the best-selling models at 17.1 percent.
The iPhone 6s followed in second place for the first month of autumn, thanks mainly to discounts and base storage upgrades, which obviously propelled iOS to a decent chunk of 90-day regional sales. Namely, 34.2 percent of the US pie, up 5.2 impressive points from the three months ending in September 2015.
Apple’s platform gains came chiefly at the expense of arch-rival Android, as Windows slips closer and closer towards total oblivion. Samsung’s Galaxy Note 7 woes contributed to a 3.3 percent annual dip to a still commanding 63.4 score on American shores, though literally everywhere else, the world-leading mobile OS somehow managed to boost its Q3 2015 numbers.
More than 85 percent (!!!) of smartphones sold in China between July and September 2016 were Google-powered, as well as 76.9 percent in EU5 markets, 61.7 in Japan, and 58.2 in Australia.
As far as vendors go, it’s worth pointing out global bronze medalist Huawei replaced Samsung as the reigning leader in Italy, also falling just short of another surprise win against the troubled Note 7 manufacturer in Spain.
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