Sony flip-flops on smartphone strategy: focus now on US and China

Barely two months ago we were hearing Sony CEO Kazuo Hirai (above) discuss his company’s plans for future smartphone sales. He identified Sony’s native Japan and Europe as “the most important areas for us” and promised to put “substantial resources there,” adding, “but not yet for the U.S. and China.” While Hirai made it clear that Sony would get around to focusing on the US eventually, he described making such a move then as “not realistic,” and instead indicated a desire to “start ...

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