The Problem With Smartphone Launches

Every year, we go through the same ordeal. Rumors and leaks surge just weeks prior to the announcement of a new flagship device. Anticipation and expectations swell. Then the company takes the stage at some high-end venue or even at a massive convention like Mobile World Congress or CES. From there, it seems, everything begins to take a turn for the worse. Rarely do any smartphone launches go off without a hitch – every manufacturer has issues orchestrating the fine art that is launching a smartphone. And below are some of the larger issues that are becoming synonymous with smartphone ...

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