Samsung’s free Gear VR brings out all the feels in effective new holiday ad

Once again, Samsung Galaxy S7 and S7 Edge buyers across essentially all authorized US retailers will be eligible for a free Gear VR headset and Oculus “content bonus”, normally worth a combined $150, as long as they get their phones between November 24 and 28, and remember to claim the holiday gifts by December 12.

Reluctant to pick up the bundle for a loved one this gift-giving season, as you’re not exactly sure about the mass appeal of virtual reality technology yet? Perhaps Samsung’s latest commercial, suggestively titled “Unwrap the Feels”, can put you at ease, starring a diverse group of young and old people, men, women and teenagers, all having a pretty awesome time with the GS7/Gear VR duo.

They’ll be frightened, amazed, surprised and confused, entertained and just all-out immersed in their own personal parallel universe, sometimes all at once, but they will absolutely not be bored or disappointed by another uninspired Christmas present.

Of course, the question is what happens when the novelty wears off? Worst case scenario, they (or you) will still own one of the world’s best all-around smartphones, having experienced some jolly good fun for no extra charge with a headset that’s supposed to get better in time anyway, as Oculus develops new “feel-unwrapping” VR content.

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Fresh iPhone 7 ‘Dive’ ad highlights stereo speakers, water resistance, ‘magic’

“Practically magic.” It’s not the greatest advertising slogan ever, but it’s definitely better than “It just works” or “The only thing that’s changed is everything.” It’s catchy, not overly misleading, and when combined with a decent storyline, as well as a relatable, likable main character, it “just works” to highlight the near-magical strengths of the iPhone 7 on TV and YouTube.

Specifically, those long overdue powerful stereo speakers, plus the new iOS handheld duo’s respectable water resistance. No, it’s probably not wise to take them with you while swimming, especially after a high-platform dive.

But a few splashes of H2O aren’t going to harm the in-demand 4.7 and 5.5-incher, or muffle the triumphant sound of Arturo Sandoval’s “La Virgen de la Macarena” trumpet piece, as you show everybody off at the local pool. Don’t hurt yourself trying something like this in real life, though. The iPhone 7’s “magic” can’t quite protect you from public humiliation or serious head injuries. Apple may try to suggest so in a future commercial, but it’s all smoke and mirrors.

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Google goes all in on Pixel advertising with $3.2 million spending in just two days

You can call it the circle of life. As BlackBerry throws in the hardware-making towel, Microsoft admits Windows Mobile defeat, HTC, Sony and Lenovo all cut back on expenses and high-profile smartphone releases, several new players arise.But we’re not just talking about China’s innumerable rising stars. Google is also somewhat unexpectedly pushing for mainstream recognition in a field where it previously had no ...

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New Galaxy S7 commercials go light on celebrity cameos, heavy on the feels

Water resistance, ubiquitous Samsung Pay support, and a phenomenal camera. Those are just three of the Galaxy S7’s major selling points, and although they’ve been highlighted before in TV ads and various other publicity stunts (

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Motorola punches up DROID Turbo 2 ads with dropped Galaxy S7 edge and iPhone 6s

1984. Just the mention of those four digits together brings to mind the advertising hall of fame that was the commercial for the Apple Macintosh. But you look back to when HTC had its marketing mojo and you’ll find that you have a place in its commercials.Well, since we’re talking about a

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Apple puts spotlight on Touch ID, 4K video recording, onions in new iPhone 6s ads

Did you happen to catch that latest iPhone SE commercial starring Neil Patrick Harris on TV last night? No? Well, it might be because Apple is yet to put together a star-studded publicity stunt for its newest 4-incher, instead continuing to invest the big advertising bucks in keeping the aging iPhone 6s in the limelight.NPH pops up for a few seconds in one of two new 6s adverts, awarding… a trophy of sorts to a teenage girl/amateur filmmaker for a home video about… onions. The ...

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Ricky Gervais explains why Verizon is better than Sprint and T-Mobile in new ads

You know how Samsung sometimes resorts to questionable humor and low blows in its generally entertaining anti-Apple publicity stunts, while Cupertino always takes the high road and never responds to its arch-rival’s ironies?Until a few days ago, we thought Verizon was seeking to employ a similarly diplomatic and defensive advertising strategy, outright ignoring Sprint and T-Mobile’s increasingly derogatory campaigns. But busting Big Red’s balls must have awakened the sleeping giant, which ...

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