There’s a fine line between good-natured jokes and distasteful insults, lighthearted and overly dark humor, shockingly solid marketing and publicity stunts merely meant to shock.
T-Mobile has been dancing around this line ever since the outspoken, arguably charismatic but often crude John Legere took control of the “UnCarrier”, making good on its controversial reputation once again these past few days.
Things took a rapid turn for the… weird and outright disgusting last night though, as T-Mo pushed a similar ad on TV during one of too many Golden Globe Awards breaks. Similar in general concept, but not in execution, with a terrible pun on the word “fee” at its core.
Yes, fee sounds a lot like flea, and so, the twisted “creative” minds behind T-Mobile’s newest commercial spawned a grotesque scene where a concerned mother discovers flea-like little beasts crawling around an unsuspecting daughter’s scalp.
The origin of these line access and administrative fees, as well as state taxes infesting the teenage girl’s brother’s hair, are of course traced back to an AT&T-subscribing family, which should be amusing, but it’s not. No points for trying either.
Canadian rapper, singer, songwriter and record producer Drake may just be the type of dude, or rather the only dude in the history of gymgoers, that can get pumped up from listening to Taylor Swift’s 2015 pop hit “Bad Blood.”
In fact, Drake is apparently the type of dude that likes to bench press to an entire curated playlist hilariously titled “Pop Workout.” After making sure his traditional rapper entourage is out of the picture, that is, but still.
“Tay Tay’s” mad workout tunes are the perfect pretext for the meme-meister to show off an evolution of those oft-mocked “Hotline Bling” dance moves, as well as some wicked lip sync skills bound to make even Jimmy Fallon a little jealous.
Much like Drake’s own “Jumpman” #GYMFLOW headliner a while back though, Swift’s infuriatingly catchy lyrics ultimately get the best of the self-disparaging rapper, who miscalculates his strength and fitness, writhing in pain as he drops a massive barbell unto himself.
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You know how Samsung sometimes resorts to questionable humor and low blows in its generally entertaining anti-Apple publicity stunts, while Cupertino always takes the high road and never responds to its arch-rival’s ironies?Until a few days ago, we thought Verizon was seeking to employ a similarly diplomatic and defensive advertising strategy, outright ignoring Sprint and T-Mobile’s increasingly derogatory campaigns. But busting Big Red’s balls must have awakened the sleeping giant, which ...