Amazon Fire phone: better for Amazon or the consumer?

For literally years now, rumors of an Amazon-built smartphone have spread around the web, making the occasional headline along the way. No matter how many times Amazon denied the rumors of an in-house smartphone, the rumors continued to surface. And in recent months, word and more specific details picked up.Today, Amazon CEO and founder Jeff Bezos took the stage in Seattle, Washington to make the e-commerce site’s smartphone official. Dubbed the

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