Google Cast? Chromecast Built-In — new name, same great taste?

Posted on by Jules Wang

Google Cast apparently couldn’t evoke an attachment to the technology that allows your TV and speakers to be controlled by an Android phone or Google Home.

“What’s a Google Cast, huh?”

Well, you might not get too far with using the Chromecast name, either, but it’s the name of the product and more in-your-face than “Google Cast.”

That’s mostly the reason Google gave to VARIETY for Google Cast’s name change to “Chromecast Built-in”.

First, nothing about the technology has changed. We’re rebranding Google Cast to “Chromecast built-in” to help users identify the technology that they’ve come to enjoy and appreciate. The new branding officially starts in 2017, which is why you’ll see it slowly rolling out in the meantime.

And with a new brand name comes a new Twitter handle.

The Google Cast app has gone the way of the do-do, too, as the Google Home name replaces it.

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