“In the past, Qualcomm would just offer the chips and the manufacturer would do the whole device“, said David Tokunaga, one of Qualcomm’s senior directors in product management. Chip manufacturers, however, in order to increase their own business, are helping out their own customers (smartphone makers). They do that by offering an entire package of services, instead of just a product (the chip).“Now we offer a whole hardware ecosystem that makes it very easy for customers to just plug and play what they want“, added Tokunaga. Reuters reports that chip ...
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