It’s such a simple word, “unlimited.” Yet far, far too often when we’re using it in the context of smartphones and mobile data, it means anything but. Instead, “unlimited” plans still bind you to restrictive terms of service (prohibiting things like running a server over your wireless connection), ban “excessive use,” or start throttling your speeds after a certain point. Here in the US, the FTC has had its eye out for carriers who advertise “unlimited” data but give their users something that falls short, with
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