Mobile ad data reveals breakdown between highest traffic and most revenue

When we want to get a sense of the current state of the smartphone market, we often to look to various statistics of one form or another. We can examine reports of new shipments in order to tell which companies are hottest at the moment, or look at reports of device ownership to see who’s getting users to stick around the longest. The latest data set to come our way looks at smartphone (and tablet) usage through the eyes of advertisers, and the ...

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