Branding is more important than many people give it credit for. And if you have ever doubted its power or influence, look no further than Samsung for proof that branding does matter. Every Android phone Samsung releases these days bears the Galaxy branding. Every Windows device bears the ATIV branding. Between them, the flagship devices each use the S moniker (i.e.: ATIV S and Galaxy S 4). The Note line signifies any device with an S Pen. The Tab moniker is used to categorize high-end tablets without S Pens. And there are at least a dozen other branding terms Samsung uses for various ...
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