Smartphone Makers: Spend Your Money on Your Products, Not Celebrities

I don’t know how many millions of dollars BlackBerry paid singer-songwriter Alicia Keys to take her post as the company’s official “Creative Director.” I only know that it was millions too many. That’s not a reflection on Keys as an artist, or really even as a person. If I were a world-renowned musician, and a well-regarded company came calling with a bagful of money and an honorary corporate title, I’d be stumping for them before you can say “sellout.” I have no issue with celebrities making a quick buck at the behest of a corporation. ...

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