Smartphone manufacturers have turned it up to 11 this year. For many, it’s do or die. Take HTC for example. Its sales, revenues, market share, and mind share have all been consistently dwindling over the last several years. Even while the company has remained relevant and maintained its habit of creating spectacular, beautiful, competitive devices, its stance in the market, particularly in comparison to Samsung and Apple, is paltry. And despite bringing home handfuls of awards with the One ...
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