BlackBerry’s secret BBM weapon: pre-loading on competitors’ phones

Last month, BlackBerry broke the news that had been rumored for years prior: BlackBerry Messenger was going cross-platform. The company announced that apps for iOS and Android smartphones were on the way, and we’d likely be seeing them arrive this summer. While this was great to finally see happening, we had to wonder if it wasn’t a bit like BBM going through its death throes – cross platform messaging is already a big deal, with plenty of apps delivering what users want, so why would they switch to BBM? Now ...

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