It's almost like Swatch wanted to enrage Apple, first with a "One more thing trademark", then by using a "Tick different" Bellamy ad motto.
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We all know you have to spend money to make money, and Samsung somehow managed to post 2016 profits despite shelling out $10 billion+ on marketing.
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Why spend a fortune on celebrity cameos and other cheap publicity tricks when a great phone like the LG G6 can speak for itself?
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There's obviously a reason why the Galaxy S8 will feature that odd rear-fitted fingerprint sensor, and the LG G6 is to blame for the phone's first TV ad.
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Justin Bieber, Rob Gronkowski and Terrell Owens are the stars of a no doubt costly new T-Mobile commercial that's simply not very entertaining.
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One of the keys to global success is advertising, and Huawei already has a fairly long list of celebrity brand ambassadors, including Justin Long.
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That upcoming TCL-made BlackBerry QWERTY smartphone was seen on national TV, as actor Tim Allen stays devoted to the brand through thick and thin.
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There’s a fine line between good-natured jokes and distasteful insults, lighthearted and overly dark humor, shockingly solid marketing and publicity stunts merely meant to shock.
T-Mobile has been dancing around this line ever since the outspoken, arguably charismatic but often crude John Legere took control of the “UnCarrier”, making good on its controversial reputation once again these past few days.
After further simplifying T-Mobile One “plans” by eliminating taxes and fees at CES 2017 in Las Vegas, Legere himself starred in a decidedly, almost uncharacteristically cute commercial subtly aimed at the competition.
Things took a rapid turn for the… weird and outright disgusting last night though, as T-Mo pushed a similar ad on TV during one of too many Golden Globe Awards breaks. Similar in general concept, but not in execution, with a terrible pun on the word “fee” at its core.
Yes, fee sounds a lot like flea, and so, the twisted “creative” minds behind T-Mobile’s newest commercial spawned a grotesque scene where a concerned mother discovers flea-like little beasts crawling around an unsuspecting daughter’s scalp.
The origin of these line access and administrative fees, as well as state taxes infesting the teenage girl’s brother’s hair, are of course traced back to an AT&T-subscribing family, which should be amusing, but it’s not. No points for trying either.
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Once again, Samsung Galaxy S7 and S7 Edge buyers across essentially all authorized US retailers will be eligible for a free Gear VR headset and Oculus “content bonus”, normally worth a combined $150, as long as they get their phones between November 24 and 28, and remember to claim the holiday gifts by December 12.
Reluctant to pick up the bundle for a loved one this gift-giving season, as you’re not exactly sure about the mass appeal of virtual reality technology yet? Perhaps Samsung’s latest commercial, suggestively titled “Unwrap the Feels”, can put you at ease, starring a diverse group of young and old people, men, women and teenagers, all having a pretty awesome time with the GS7/Gear VR duo.
They’ll be frightened, amazed, surprised and confused, entertained and just all-out immersed in their own personal parallel universe, sometimes all at once, but they will absolutely not be bored or disappointed by another uninspired Christmas present.
Of course, the question is what happens when the novelty wears off? Worst case scenario, they (or you) will still own one of the world’s best all-around smartphones, having experienced some jolly good fun for no extra charge with a headset that’s supposed to get better in time anyway, as Oculus develops new “feel-unwrapping” VR content.
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Is Apple indirectly acknowledging the grotesque nature of the first ever iPhone without a headphone jack in tow, pleading for holiday shoppers to look beneath the surface? Probably not, and Tim Cook would not take kindly to the 2-in-1 iPad Pro tablet line being likened to Frankenstein’s monster either.
To be perfectly frank (pun intended), we’re not sure exactly what Frankie, aka Mary Shelley’s literary creature, has to do with iDevices. Or the heartwarming holiday season. But often, when it comes to publicity stunts not involving silly celebrity cameos, Cupertino will try to randomly link a generic social message, corny music and/or cheesy short story to its always popular gadgets.
This time, the not-very-subtle “subtext” of Apple’s early Christmas commercial is “open your heart to everyone”, with gentle giant Brad Garrett of “Everybody Loves Raymond” fame playing, well, a gentle giant looking all frightening on the outside while wishing nothing more than to express his warm and fuzzy feelings inside to a non-torch-wielding mob.
It turns out a couple of strategically-placed colored light bulbs, a few clumsily-carried “Home for the Holidays” lyrics, and a courageous and helpful little girl are all a monster needs to earn social acceptance nowadays. I’m not crying, you’re crying!
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Canadian rapper, singer, songwriter and record producer Drake may just be the type of dude, or rather the only dude in the history of gymgoers, that can get pumped up from listening to Taylor Swift’s 2015 pop hit “Bad Blood.”
In fact, Drake is apparently the type of dude that likes to bench press to an entire curated playlist hilariously titled “Pop Workout.” After making sure his traditional rapper entourage is out of the picture, that is, but still.
“Tay Tay’s” mad workout tunes are the perfect pretext for the meme-meister to show off an evolution of those oft-mocked “Hotline Bling” dance moves, as well as some wicked lip sync skills bound to make even Jimmy Fallon a little jealous.
Much like Drake’s own “Jumpman” #GYMFLOW headliner a while back though, Swift’s infuriatingly catchy lyrics ultimately get the best of the self-disparaging rapper, who miscalculates his strength and fitness, writhing in pain as he drops a massive barbell unto himself.
The advertising message is as simple and effective as always, with Apple Music service deemed “distractingly good” by two of the world’s hottest recording artists. But is it also distractingly or, at least, sufficiently affordable now that Amazon challenges Cupertino and Spotify’s music streaming app domination?
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We all know you have to spend money to make money. But apparently, you also have to spend money to stop losing money. Yes, if there’s one thing Samsung deserves praise for in the wake of the Galaxy Note 7 double recall and unprecedented discontinuation, it’s how the chaebol genuinely seems to regret its quality control errors, looking to make amends and not just sweep them under the rug.
Granted, it could all be for show, and although we’ve been hearing time and time again that Galaxy S8 development comes after ongoing probes of Note 7 fires and explosions, work on the “next big thing” may have well started behind closed doors.
But even after Samsung Mobile’s President publicly atoned for all of the company’s recent failings in front of Korean press a while back, several customer-retaining moves costing the tech giant a small fortune, plus ever-growing efforts to take every single hazardous phone out of circulation, another hefty sum was presumably “invested” in a nationwide US apology marketing campaign.
That’s commitment right there to sending a legitimately remorseful message to the masses, especially as Gregory Lee, President and CEO of the outfit’s North American division, didn’t try to plug any other product into full-page ads printed by the Washington Post, New York Times and Wall Street Journal on Monday.
Lee merely reminded readers of those three very reputable publications that a “careful Note 7 investigation is underway”, with its findings to be shared “when the analysis is complete”, and “we take our responsibility seriously to address concerns about safety and quality” at Samsung, “falling short” on the promise to “offer best-in-class safety and quality.” Ready to forgive and forget?
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“Practically magic.” It’s not the greatest advertising slogan ever, but it’s definitely better than “It just works” or “The only thing that’s changed is everything.” It’s catchy, not overly misleading, and when combined with a decent storyline, as well as a relatable, likable main character, it “just works” to highlight the near-magical strengths of the iPhone 7 on TV and YouTube.
Specifically, those long overdue powerful stereo speakers, plus the new iOS handheld duo’s respectable water resistance. No, it’s probably not wise to take them with you while swimming, especially after a high-platform dive.
But a few splashes of H2O aren’t going to harm the in-demand 4.7 and 5.5-incher, or muffle the triumphant sound of Arturo Sandoval’s “La Virgen de la Macarena” trumpet piece, as you show everybody off at the local pool. Don’t hurt yourself trying something like this in real life, though. The iPhone 7’s “magic” can’t quite protect you from public humiliation or serious head injuries. Apple may try to suggest so in a future commercial, but it’s all smoke and mirrors.
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You can call it the circle of life. As BlackBerry throws in the hardware-making towel, Microsoft admits Windows Mobile defeat, HTC, Sony and Lenovo all cut back on expenses and high-profile smartphone releases, several new players arise.But we’re not just talking about China’s innumerable rising stars. Google is also somewhat unexpectedly pushing for mainstream recognition in a field where it previously had no ...
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Karma can be such a you-know-what sometimes, and that’s a lesson Samsung needs to learn the hard way, as all its occasionally amusing, but often ill-natured Apple attack ads from the past are coming back to bite the controversy-marred Korean tech giant.While Cupertino continues to take the high road, and other mobile industry rivals appear to be waiting to see how Galaxy Note 7 fire scandals play out, ...
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