According to the latest Kantar Worldpanel ComTech report, Xiaomi and Huawei's smartphone sales are rapidly growing in Europe's top five markets, while Apple is doing solid business in China.
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Apple's iPhone X ruled the October - December 2018 charts in Urban China, according to the latest Kantar Worldpanel ComTech data, also selling very well in Europe, Japan, Australia and the US.
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Xiaomi may have surpassed Samsung in Q4 2017 smartphone shipments in India, but the world's number one mobile device vendor was also the region's champ in actual sales to customers.
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Apple is number one in CIRP's Q4 2017 US smartphone activation rankings, surging from a 34 percent share during the final three months of 2016 to an impressive 39 percent.
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Apple was one of China's top performers in overall 2017 smartphone sales volume, with the iPhone 7 Plus ranked second and iPhone 7 fifth on the best-selling model list.
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Ahead of a somewhat surprising December demand slowdown, Apple's iPhone X reportedly crushed the competition in the month of November, at least across three major global markets.
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The August - October 2017 timeframe wasn't particularly fruitful for Apple in global smartphone sales, as the iPhone X launched in early November.
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According to the latest Kantar Worldpanel research, Samsung dominated June - August 2017 smartphone sales in the UK, while Apple reported strong US growth.
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It's still premature to judge the long-term success of the Galaxy S8 duo, but Samsung's latest flagships didn't get off to the greatest start stateside.
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What could the latest smartphone OS sales data from Kantar Worldpanel ComTech possibly reveal about the industry’s Q3 state, changes and trends after pretty comprehensive Gfk, IDC and Strategy Analytics reports covering the same timeframe from slightly different perspectives, plus a math and logic-defying update on global profit share?
Well, for one thing, Apple should rejoice upon receiving further confirmation of the iPhone 7 and 7 Plus “immediate impact” in September, particularly stateside, where the two quickly became the best-selling models at 17.1 percent.
The iPhone 6s followed in second place for the first month of autumn, thanks mainly to discounts and base storage upgrades, which obviously propelled iOS to a decent chunk of 90-day regional sales. Namely, 34.2 percent of the US pie, up 5.2 impressive points from the three months ending in September 2015.
Apple’s platform gains came chiefly at the expense of arch-rival Android, as Windows slips closer and closer towards total oblivion. Samsung’s Galaxy Note 7 woes contributed to a 3.3 percent annual dip to a still commanding 63.4 score on American shores, though literally everywhere else, the world-leading mobile OS somehow managed to boost its Q3 2015 numbers.
More than 85 percent (!!!) of smartphones sold in China between July and September 2016 were Google-powered, as well as 76.9 percent in EU5 markets, 61.7 in Japan, and 58.2 in Australia.
As far as vendors go, it’s worth pointing out global bronze medalist Huawei replaced Samsung as the reigning leader in Italy, also falling just short of another surprise win against the troubled Note 7 manufacturer in Spain.
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