Sony will have a new CEO, CFO and mobile business skipper starting April 1, reporting astounding overall financial results for fiscal Q3 2017, but once again losing on smartphones.
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Sony's "premium standard" smartphone line is apparently dead and buried, X Compact included, with two more high-enders instead in the works.
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Not only are Sony smartphones unprofitable or barely profitable these days, also selling in negligible numbers worldwide quarter after quarter.
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Sony ends its second fiscal quarter of 2016 on the down side with gross revenue sinking just under 11 percent and operating income down a whopping 48 percent. While a constant currency chart shows that sales were essentially flat year-on-year, the impact of Brexit has meant a very strong Yen — one US Dollar could get you up to ¥120 before, but only ¥104 now.
Even so, the poorest performing unit of the company was in Semiconductors and Components. It wasn’t “performing” poorly per se as it was battered by earthquakes rocking the company’s factories in Kumamoto, Japan. Accounting issues compound its numbers as Sony is offloading its batteries business.
Focusing on Mobile Communications, revenue dropped 34 percent in constant currency (39.6 percent in real terms) to ¥169 billion. There was operating income as opposed to a loss of ¥20.6 billion a year before. While ¥3.7 billion isn’t much to brag about, but it’s an impressive mix of cost-cutting and hedging money on foreign exchanges.
But that’s not to ignore that the Xperia X series phones haven’t been doing the jobs they’re supposed to be doing — making the company money. This is in spite of the company’s revised mission for mobile.
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Quantity or quality? Any mobile device manufacturer would probably take both if it could have them, but it’s not always as easy as it sounds. And when it comes to picking one or the other, many experienced companies make the wrong decision.Sony is bold enough to go the fairly unpopular route of the two, contracting its smartphone business in several key regions, while looking to maximize high-end sales across Europe and Asia.Granted, the low to mid-end, budget-conscious
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Between its always lucrative entertainment division, thriving gaming business and fast-rising virtual reality hardware segment, Sony can definitely afford to continue bleeding money on smartphones without posting overall financial losses.But why would it want to, when even the latest Xperia reorganization doesn’t look like ...
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