‘Mid-range’ Asus ZenFone 3 family due out in June after all, high expectations set for Max model

The “Zenvolution” might have been scheduled for the very beginning of Computex 2016, i.e. May 30, but Asus CEO Jerry Shen just told Digitimes the highly anticipated and long overdue ZenFone 3 roster will only see daylight in June.Perhaps the Taiwanese company feels its new “mid-range segment”-targeting smartphones deserve a dedicated, glitzier ...

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Asus confirms May 30 ‘Zenvolution’ date, ZenFone 3 smartphone family incoming

You didn’t need to be a rocket scientist to suspect the third-generation ZenFone roster would break cover at Computex Taipei in late May or early June, after Asus chose to sit both January’s CES and February’s MWC out.But the Taiwanese device manufacturer doesn’t want you to wonder anymore, at least not as far as the announcement date and venue are concerned. You can witness the ...

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24 hours with the ASUS ZenFone Zoom

You only get one chance to make a good first impression.It’s a strategy we’ve seen before. If you want some headlines and media coverage, design a phone around one specific feature. ASUS is following in the footsteps like of devices like the Lumia 1020 and

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Asus posts vexingly short list of devices with Marshmallow support on the way

Several OEMs have issued detailed announcements regarding Android 6.0 updates lately, with both names of phones due for software makeovers and loose timelines. A couple manufacturers in a hurry even got the Marshmallow ball rolling, while

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Asus smartphone sales projected to top 20 million units in 2015, 30M next year

Huawei is without a doubt the greatest performer of the Android landscape so far this year, and we have no reason to believe the Nexus 6P manufacturers’ impressive growth will stop in Q4. Xiaomi also surged from the OEMs’ second tier to the global top five, LG phones seem to be

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Asus brings 5.5-inch ZenFone 2 Laser stateside, charges $200 and up with 3GB RAM

Taiwan’s most valuable global brand continues its invasion of the uber-competitive US unlocked smartphone landscape with yet another incredibly affordable ZenFone 2 configuration. This one carries the confusing ZE551KL model number, starts at $200, and offers among others Full HD screen resolution and 3GB RAM.First things first, let us stress the American ZenFone 2 Laser isn’t the same as the international variant, and it’s not identical to the ZD551KL, aka

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ASUS and Taiwanese ODMs benefit from increasing budget smartphone demand in Japan

There’s a real increase in budget smartphone demand in Japan, claims a recent DigiTimes report. Apparently, users in Japan are looking for inexpensive SIM-free smartphones, and ASUS seems to benefit a lot from this trend (becoming the third smartphone vendor in Japan, after Apple and Sony). The report claims that ASUS ZenFone sales have been booming recently in Japan as a direct effect of this market behavior, something other manufacturers (and competitors) have noticed and are preparing to adapt.Taiwan ODMs (original design manufacturer – a company that designs and ...

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