ASUS ZenFone 4 benchmark hints at split mid-range Snapdragon chipsets

On base spec, the Snapdragon 630 and Snapdragon 660 run near-identical to each other. Thing is, the ZenFone 4 was only initially tagged with one.

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Asus ZenFone 3 Max 5.2 gets Android 7.0 Nougat update, ZenFone 3 Zoom and Laser score 7.1

Android Nougat updates are finally spreading to more members of last year's Asus ZenFone 3 family, including the Max 5.2 and Zoom.

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At least five Asus ZenFone 4 variants are coming soon, including ZenFone 4 Pro, 4 Selfie and 4V

We still know very little about the "regular" Asus ZenFone 4 and premium-sounding 4 Pro, but the ZenFone 4 Selfie, Max and 4V specs are already out.

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Asus heads to CES 2017 for cryptic ‘Zennovation’ event possibly starring Snapdragon 835 phone

Let the CES 2017 teasing games begin. Xiaomi actually got the ball rolling by saying “hello Vegas” a couple of weeks back in anticipation of a mysterious “all-new” global product launch, and now Asus follows suit with a similarly cryptic “Zennovation” invite and countdown webpage.

We’re a little over 27 days away from a January 4 press event happening at the Caesars Palace in Vegas, where the media will “experience” the multitasking Taiwanese company’s “latest innovations that will expand your vision and stretch the imagination.”

In addition to the more than obvious Zen clue regarding the branding of these fast-approaching “innovative” new Asus devices, we’re also told to expect Qualcomm Snapdragon processing power inside.

It’s hard not to jump to conclusions and hope for the best, dreaming of an extremely early Snapdragon 835-packing ZenFone 4 announcement, but let’s keep in mind there are many other chips included in QCM’s industry-leading roster.

The ZenFone 3, as well as its numerous derivations, are also far too young to already prompt sequels, though the ZenFone Zoom isn’t. The photography-focused 5.5-incher was in fact unveiled at the previous Consumer Electronics Show before launching stateside at $400, and a follow-up effort should be right around the corner. With even greater optical zoom, presumably, and perhaps SD835 muscle after all.

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Google Tango-based Asus ZenFone AR phone coming at CES, all-in-one VR device later in 2017

Like most other non-Chinese mobile and PC hardware manufacturers, Taiwan-based Asus had a relatively poor Q3 2016 financial showing, and although the ZenFone 3 family, ZenPad 3S 10 and ZenWatch 3 are due to spread worldwide this quarter, they’re only expected to generate a small profit.

In the long (-er) haul however, there are a few avant-garde products reportedly in the pipeline likely to boost the company’s profile as a global industry innovator. In addition to that very inconspicuous leather-strapped VR headset quickly showcased at Computex a while back, and one of those low-cost Windows 10 PC-compatible HoloLens alternatives, Asus is also working on a so-called “all-in-one” virtual reality device.

This would stand out from the HTC Vive and Oculus Rift-led pack with “built-in cameras, sensors and controllers”, not needing a connected computer or smartphone to immerse you into a parallel universe.

It remains to be seen now if Asus can meet its self-imposed Q3 2017 deadline for the AIO VR headset’s release, and whether or not Google or Samsung might get a head start in a no doubt potential-brimming market segment.

But first, it seems CEO Jerry Shen spilled the beans on the ZenFone AR’s debut during January’s CES Las Vegas event, with the “competitively priced”, super-advanced smartphone following in Lenovo Phab 2 Pro’s Google Tango-supporting footsteps.

We don’t know an awful lot about the world’s looming second ever augmented reality phone, just that it’s coming several months before the ZenFone 4 lineup with “enhanced cameras.” Color us intrigued.

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ASUS CES news: PadFone X for AT&T, ZenFone series, dual-boot hybrid tablet

Considering all the teasers it had been dropping, we sure had some pretty high expectations for today’s ASUS CES announcement. The company had been hinting at a dual-boot Android/Windows tablet, and a later video sure seemed to imply we’d be seeing new smartphones in 4, 5, and 6-inch screen sizes. Now that’s all been confirmed, as well as some surprises. The Transformer Book Duet is ASUS’s new dual-boot, hybrid, all-sorts-of-convertible tablet. It goes from Android to Windows 8.1 at the touch of a ...

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